{"id":412,"date":"2026-09-08T18:10:21","date_gmt":"2026-09-08T16:10:21","guid":{"rendered":"https:\/\/aeloapp.io\/?page_id=412"},"modified":"2026-10-25T08:19:45","modified_gmt":"2026-10-25T07:19:45","slug":"search-intent","status":"publish","type":"page","link":"https:\/\/aeloapp.io\/en\/wiedza\/slownik\/intencja-wyszukiwania\/","title":{"rendered":"Search intent"},"content":{"rendered":"<main id='bde-main'><section class=\"bde-section-412-100 bde-section ae-hs-head\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-text-412-101 bde-text\">\n<nav class=\"bc\" aria-label=\"Crumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/\"><span itemprop=\"name\">Home<\/span><\/a><meta itemprop=\"position\" content=\"1\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/\"><span itemprop=\"name\">Knowledge<\/span><\/a><meta itemprop=\"position\" content=\"2\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/\"><span itemprop=\"name\">Glossary<\/span><\/a><meta itemprop=\"position\" content=\"3\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\" aria-current=\"page\">Search intent<\/span><meta itemprop=\"position\" content=\"4\"><\/li><\/ol><\/nav>\n<\/div><div class=\"bde-div-412-102 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-412-103 bde-text\">\nGlossary of terms\n<\/div><h1 class=\"bde-heading-412-104 bde-heading\">\nSearch intent\n<\/h1><div class=\"bde-text-412-105 bde-text\">\nContent\n<\/div><div class=\"bde-text-412-106 bde-text\">\n<span itemprop=\"description\">Search intent is the purpose behind a user\u2019s query: they want to find out something, compare options or make a purchase. It determines what kind of answer the model will look for.<\/span>\n<\/div><div class=\"bde-text-412-107 bde-text\">\nLast updated: 8 September 2026\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-412-108 bde-section ae-hs-what\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-412-109 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-412-110 bde-text\" data-entrance=\"slideUp\">\nWhat does that mean?\n<\/div><h2 class=\"bde-heading-412-111 bde-heading\" data-entrance=\"slideUp\">\nThree intentions, three different meanings\n<\/h2><div class=\"bde-text-412-112 bde-text\" data-entrance=\"slideUp\">\nAn information-seeking query requires an explanation, a comparison of options, or \u2013 in the case of a transactional query \u2013 a specific offer with its terms and conditions. Any text that addresses an intention other than that of the query will not be quoted, however well-written it may be.\n<\/div><div class=\"bde-text-412-113 bde-text\" data-entrance=\"slideUp\">\nIn the models\u2019 responses, the comparative intent is the most valuable and the most difficult. It is this that determines the list of names, so it decides whether a brand is included in the recommendations at all, alongside which others, and in what order.\n<\/div>\n<\/div><\/div>\n<\/section><section id=\"faq\" class=\"bde-section-412-114 bde-section ae-faq\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-412-115 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-412-116 bde-text\" data-entrance=\"slideUp\">\nFAQ\n<\/div><h2 class=\"bde-heading-412-117 bde-heading\" data-entrance=\"slideUp\">\nQuestions about this concept\n<\/h2><div class=\"bde-text-412-118 bde-text\" data-entrance=\"slideUp\">\nThe questions most frequently asked in connection with this concept.\n<\/div>\n<\/div><div class=\"bde-text-412-119 bde-text\" data-entrance=\"slideUp\">\n<details class=\"fq\"><summary><span class=\"q\">How many intentions are there?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>Most commonly, there are three: informational, comparative and transactional. Some classifications also include a navigational category, i.e. searching for a specific brand.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">Which intention is the most important in AI?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>Comparative, because it\u2019s in this section that the model lists the brands. That\u2019s where it\u2019s decided whether you\u2019re included in the recommendations.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">Can a single text serve two purposes?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>It\u2019s rarely a good idea. It\u2019s better to split it into two subpages and link them together than to mix everything together in a single piece.<\/p><\/div><\/details>\n<\/div><\/div>\n<\/section><section class=\"bde-section-412-120 bde-section ae-hs-related\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-412-121 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-412-122 bde-text\" data-entrance=\"slideUp\">\nRelated\n<\/div><h2 class=\"bde-heading-412-123 bde-heading\" data-entrance=\"slideUp\">\nSee also\n<\/h2>\n<\/div><div class=\"bde-columns-412-124 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-412-125 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-412-126 bde-text\" data-entrance=\"slideUp\">\n<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/brief\/\"><span class=\"n\">Brief<\/span><span class=\"d\">Description of a single content task.<\/span><span class=\"g\">See <i>\u2192<\/i><\/span><\/a>\n<\/div>\n<\/div><div class=\"bde-column-412-127 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-412-128 bde-text\" data-entrance=\"slideUp\">\n<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/target-group\/\"><span class=\"n\">Target group<\/span><span class=\"d\">The audience the brand is targeting.<\/span><span class=\"g\">See <i>\u2192<\/i><\/span><\/a>\n<\/div>\n<\/div><div class=\"bde-column-412-129 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-412-130 bde-text\" data-entrance=\"slideUp\">\n<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/what-is-aeo\/\"><span class=\"n\">What is AEO?<\/span><span class=\"d\">How to structure the text so that an answer can be extracted from it.<\/span><span class=\"g\">See <i>\u2192<\/i><\/span><\/a>\n<\/div>\n<\/div><\/div><div class=\"bde-button-412-131 bde-button\" data-entrance=\"slideUp\">\n        \n    \n    \n    \n                            \n            \n                    \n            \n            \n\n    \n    \n    \n    \n                            \n    <a class=\"breakdance-link button-atom button-atom--text bde-button__button\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/\" target=\"_self\" data-type=\"url\"  rel=\"follow\" >\n\n    \n        <span class=\"button-atom__text\">Back to the glossary \u2192<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-412-132 bde-section ae-cta\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-412-133 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-412-134 bde-heading\" data-entrance=\"slideUp\">\nFind out which questions trip you up\n<\/h2><div class=\"bde-text-412-135 bde-text\" data-entrance=\"slideUp\">\nTo start with, you get 250 AeloCoins, without a card. That\u2019s enough to run a measurement and test the modules. Once you\u2019ve used them up, you switch to a paid plan. The report separates queries in which the brand is present from those in which it isn\u2019t.\n<\/div><div class=\"bde-button-412-136 bde-button\" data-entrance=\"slideUp\">\n        \n    \n    \n    \n                            \n            \n                    \n            \n            \n\n    \n    \n    \n    \n                            \n    <a class=\"breakdance-link button-atom button-atom--secondary bde-button__button\" href=\"https:\/\/panel.aeloapp.io\/register?plan=free\" target=\"_self\" data-type=\"url\"  rel=\"follow\" >\n\n    \n        <span class=\"button-atom__text\">Try it for free<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div><div class=\"bde-text-412-137 bde-text\" data-entrance=\"slideUp\">\nRelated: <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/\">glossary of terms<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/studio\/\">Studio<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/brand-awareness\/\">Brand awareness<\/a>.\n<\/div>\n<\/div><\/div>\n<\/section><\/main>","protected":false},"excerpt":{"rendered":"<p>Search intent is the goal behind a query: finding information, comparing offers or buying. The right content depends on that intent.<\/p>","protected":false},"author":1,"featured_media":0,"parent":171,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_yoast_wpseo_focuskw":"intencja wyszukiwania","_yoast_wpseo_title":"Intencja wyszukiwania (search intent): rodzaje | Aelo","_yoast_wpseo_metadesc":"Intencja wyszukiwania to cel, z jakim kto\u015b wpisuje zapytanie: szuka informacji, por\u00f3wnuje oferty albo chce kupi\u0107. Od niej zale\u017cy, jaka tre\u015b\u0107 odpowie.","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_breakdance_hide_in_design_set":false,"_breakdance_tags":"","_yoast_wpseo_keywordsynonyms":"[\"search intent, intencja u\u017cytkownika, intencja zapytania\",\"\",\"\",\"\",\"\"]","_yoast_wpseo_focuskeywords":"[{\"keyword\":\"rodzaje intencji wyszukiwania\",\"score\":56},{\"keyword\":\"search intent co to\",\"score\":56},{\"keyword\":\"intencja transakcyjna\",\"score\":56},{\"keyword\":\"intencja informacyjna\",\"score\":56}]","footnotes":""},"class_list":["post-412","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Intencja wyszukiwania (search intent): rodzaje | Aelo<\/title>\n<meta name=\"description\" content=\"Intencja wyszukiwania to cel, z jakim kto\u015b wpisuje zapytanie: szuka informacji, por\u00f3wnuje oferty albo chce kupi\u0107. 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