{"id":411,"date":"2026-09-08T18:03:22","date_gmt":"2026-09-08T16:03:22","guid":{"rendered":"https:\/\/aeloapp.io\/?page_id=411"},"modified":"2026-10-26T06:53:52","modified_gmt":"2026-10-26T05:53:52","slug":"corporate-identity","status":"publish","type":"page","link":"https:\/\/aeloapp.io\/en\/wiedza\/slownik\/identyfikacja-wizualna\/","title":{"rendered":"Visual identity"},"content":{"rendered":"<main id='bde-main'><section class=\"bde-section-411-138 bde-section ae-hs-head\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-text-411-139 bde-text\">\n<nav class=\"bc\" aria-label=\"Crumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/\"><span itemprop=\"name\">Home<\/span><\/a><meta itemprop=\"position\" content=\"1\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/\"><span itemprop=\"name\">Knowledge<\/span><\/a><meta itemprop=\"position\" content=\"2\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/\"><span itemprop=\"name\">Glossary<\/span><\/a><meta itemprop=\"position\" content=\"3\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\" aria-current=\"page\">Visual identity<\/span><meta itemprop=\"position\" content=\"4\"><\/li><\/ol><\/nav>\n<\/div><div class=\"bde-div-411-140 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-411-141 bde-text\">\nGlossary of terms\n<\/div><h1 class=\"bde-heading-411-142 bde-heading\">\nVisual identity\n<\/h1><div class=\"bde-text-411-143 bde-text\">\nDesign and branding\n<\/div><div class=\"bde-text-411-144 bde-text\">\n<span itemprop=\"description\">A brand\u2019s visual identity is a coherent visual system comprising the logo, colours, typography and layout guidelines. Models may not see it, but the audience who come across the adverts certainly do.<\/span>\n<\/div><div class=\"bde-text-411-145 bde-text\">\nLast updated: 8 September 2026\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-411-146 bde-section ae-hs-what\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-411-147 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-411-148 bde-text\" data-entrance=\"slideUp\">\nWhat does that mean?\n<\/div><h2 class=\"bde-heading-411-149 bde-heading\" data-entrance=\"slideUp\">\nWhat identification cannot do for content\n<\/h2><div class=\"bde-text-411-150 bde-text\" data-entrance=\"slideUp\">\nModels read the text; they don\u2019t look at the graphics. So even the best brand recognition won\u2019t prevent a company from scoring poorly in the responses. It comes into play at the next stage: when someone visits the website on the basis of a recommendation and, within a few seconds, assesses whether they are dealing with a reputable company.\n<\/div><div class=\"bde-text-411-151 bde-text\" data-entrance=\"slideUp\">\nThere is one thing worth paying attention to where these two worlds meet: alternative text for images and captions for content. As it is text, the models read it, and it also improves the website\u2019s accessibility. The module compiles the content in a consistent style <a href=\"https:\/\/aeloapp.io\/en\/studio\/\">Studio<\/a>.\n<\/div>\n<\/div><\/div>\n<\/section><section id=\"faq\" class=\"bde-section-411-152 bde-section ae-faq\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-411-153 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-411-154 bde-text\" data-entrance=\"slideUp\">\nFAQ\n<\/div><h2 class=\"bde-heading-411-155 bde-heading\" data-entrance=\"slideUp\">\nQuestions about this concept\n<\/h2><div class=\"bde-text-411-156 bde-text\" data-entrance=\"slideUp\">\nThe questions most frequently asked in connection with this concept.\n<\/div>\n<\/div><div class=\"bde-text-411-157 bde-text\" data-entrance=\"slideUp\">\n<details class=\"fq\"><summary><span class=\"q\">Does identification affect visibility in AI?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>Not directly, because the models read the text. Indirectly, yes \u2013 through alternative text, captions and whether the user stays on the page.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">What about alternative text for images?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>This text is visible to models and screen readers. It is a good idea to describe the content of the image rather than entering brand names here.<\/p><\/div><\/details>\n<\/div><\/div>\n<\/section><section class=\"bde-section-411-158 bde-section ae-hs-related\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-411-159 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-411-160 bde-text\" data-entrance=\"slideUp\">\nRelated\n<\/div><h2 class=\"bde-heading-411-161 bde-heading\" data-entrance=\"slideUp\">\nSee also\n<\/h2>\n<\/div><div class=\"bde-columns-411-162 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-411-163 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-411-164 bde-text\" data-entrance=\"slideUp\">\n<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/tone-of-communication\/\"><span class=\"n\">Tone of communication<\/span><span class=\"d\">The way in which a brand communicates with its audience.<\/span><span class=\"g\">See <i>\u2192<\/i><\/span><\/a>\n<\/div>\n<\/div><div class=\"bde-column-411-165 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-411-166 bde-text\" data-entrance=\"slideUp\">\n<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/creation\/\"><span class=\"n\">Creation<\/span><span class=\"d\">Ready-to-use promotional material for the campaign.<\/span><span class=\"g\">See <i>\u2192<\/i><\/span><\/a>\n<\/div>\n<\/div><div class=\"bde-column-411-167 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-411-168 bde-text\" data-entrance=\"slideUp\">\n<a href=\"https:\/\/aeloapp.io\/en\/studio\/\"><span class=\"n\">Studio<\/span><span class=\"d\">The module where the brand\u2019s content and graphics are created.<\/span><span class=\"g\">See <i>\u2192<\/i><\/span><\/a>\n<\/div>\n<\/div><\/div><div class=\"bde-button-411-169 bde-button\" data-entrance=\"slideUp\">\n        \n    \n    \n    \n                            \n            \n                    \n            \n            \n\n    \n    \n    \n    \n                            \n    <a class=\"breakdance-link button-atom button-atom--text bde-button__button\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/\" target=\"_self\" data-type=\"url\"  rel=\"follow\" >\n\n    \n        <span class=\"button-atom__text\">Back to the glossary \u2192<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-411-170 bde-section ae-cta\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-411-171 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-411-172 bde-heading\" data-entrance=\"slideUp\">\nFind out what the model says about your brand\n<\/h2><div class=\"bde-text-411-173 bde-text\" data-entrance=\"slideUp\">\nTo start with, you get 250 AeloCoins, without a subscription. That\u2019s enough to run a scan and test the modules. Once you\u2019ve used them up, you\u2019ll switch to a paid plan. The scan analyses the text, so it reveals what isn\u2019t visible visually.\n<\/div><div class=\"bde-button-411-174 bde-button\" data-entrance=\"slideUp\">\n        \n    \n    \n    \n                            \n            \n                    \n            \n            \n\n    \n    \n    \n    \n                            \n    <a class=\"breakdance-link button-atom button-atom--secondary bde-button__button\" href=\"https:\/\/panel.aeloapp.io\/register?plan=free\" target=\"_self\" data-type=\"url\"  rel=\"follow\" >\n\n    \n        <span class=\"button-atom__text\">Try it for free<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div><div class=\"bde-text-411-175 bde-text\" data-entrance=\"slideUp\">\nRelated: <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/\">glossary of terms<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/studio\/\">Studio<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/brand-awareness\/\">Brand awareness<\/a>.\n<\/div>\n<\/div><\/div>\n<\/section><\/main>","protected":false},"excerpt":{"rendered":"<p>Visual identity covers the logo, colours, typefaces and usage rules that keep a brand consistent on the web, on social media and in print.<\/p>","protected":false},"author":1,"featured_media":0,"parent":171,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_yoast_wpseo_focuskw":"identyfikacja wizualna","_yoast_wpseo_title":"Identyfikacja wizualna: co obejmuje | Aelo","_yoast_wpseo_metadesc":"Identyfikacja wizualna to logo, kolory, kroje pisma i zasady ich u\u017cycia, kt\u00f3re sprawiaj\u0105, \u017ce marka wygl\u0105da tak samo na stronie, w social mediach i w druku.","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_breakdance_hide_in_design_set":false,"_breakdance_tags":"","_yoast_wpseo_keywordsynonyms":"[\"visual identity, system identyfikacji wizualnej, identyfikacja marki\",\"\",\"\",\"\",\"\"]","_yoast_wpseo_focuskeywords":"[{\"keyword\":\"elementy identyfikacji wizualnej\",\"score\":56},{\"keyword\":\"ksi\u0119ga znaku\",\"score\":56},{\"keyword\":\"brandbook\",\"score\":56},{\"keyword\":\"logo i kolory marki\",\"score\":67}]","footnotes":""},"class_list":["post-411","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v28.7) - 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