{"id":410,"date":"2026-09-08T17:50:14","date_gmt":"2026-09-08T15:50:14","guid":{"rendered":"https:\/\/aeloapp.io\/?page_id=410"},"modified":"2026-10-25T08:19:38","modified_gmt":"2026-10-25T07:19:38","slug":"target-group","status":"publish","type":"page","link":"https:\/\/aeloapp.io\/en\/wiedza\/slownik\/grupa-docelowa\/","title":{"rendered":"Target group"},"content":{"rendered":"<main id='bde-main'><section class=\"bde-section-410-138 bde-section ae-hs-head\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-text-410-139 bde-text\">\n<nav class=\"bc\" aria-label=\"Crumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/\"><span itemprop=\"name\">Home<\/span><\/a><meta itemprop=\"position\" content=\"1\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/\"><span itemprop=\"name\">Knowledge<\/span><\/a><meta itemprop=\"position\" content=\"2\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/\"><span itemprop=\"name\">Glossary<\/span><\/a><meta itemprop=\"position\" content=\"3\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\" aria-current=\"page\">Target group<\/span><meta itemprop=\"position\" content=\"4\"><\/li><\/ol><\/nav>\n<\/div><div class=\"bde-div-410-140 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-410-141 bde-text\">\nGlossary of terms\n<\/div><h1 class=\"bde-heading-410-142 bde-heading\">\nTarget group\n<\/h1><div class=\"bde-text-410-143 bde-text\">\nBrand and positioning\n<\/div><div class=\"bde-text-410-144 bde-text\">\n<span itemprop=\"description\">The target audience consists of the people to whom the brand directs its message and offering. In the context of visibility in AI, this determines which questions you measure in the first place.<\/span>\n<\/div><div class=\"bde-text-410-145 bde-text\">\nLast updated: 8 September 2026\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-410-146 bde-section ae-hs-what\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-410-147 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-410-148 bde-text\" data-entrance=\"slideUp\">\nWhat does that mean?\n<\/div><h2 class=\"bde-heading-410-149 bde-heading\" data-entrance=\"slideUp\">\nThe target group defines a set of queries\n<\/h2><div class=\"bde-text-410-150 bde-text\" data-entrance=\"slideUp\">\nThe same service sounds different when asked by an individual and when asked by a procurement department. If the queries you are monitoring do not match the way your audience asks questions, the measurement results will be accurate but useless.\n<\/div><div class=\"bde-text-410-151 bde-text\" data-entrance=\"slideUp\">\nThat is why we compile the group description before the first scan, in the Brand Identity section. This includes the industry, company size or audience profile, geographical reach and the audience\u2019s level of knowledge, as this determines whether the customer asks about the name of the service or about their problem.\n<\/div>\n<\/div><\/div>\n<\/section><section id=\"faq\" class=\"bde-section-410-152 bde-section ae-faq\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-410-153 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-410-154 bde-text\" data-entrance=\"slideUp\">\nFAQ\n<\/div><h2 class=\"bde-heading-410-155 bde-heading\" data-entrance=\"slideUp\">\nQuestions about this concept\n<\/h2><div class=\"bde-text-410-156 bde-text\" data-entrance=\"slideUp\">\nThe questions most frequently asked in connection with this concept.\n<\/div>\n<\/div><div class=\"bde-text-410-157 bde-text\" data-entrance=\"slideUp\">\n<details class=\"fq\"><summary><span class=\"q\">Is it possible to have several target groups?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>Yes. If they differ significantly, it is worth considering separate brands within Aelo, as each has its own set of queries and its own history.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">What if I don\u2019t know how my client is asking the question?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>Start with the questions that come up in sales conversations and in emails. These best reflect the language of your audience.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">Does the target group affect the measurement result?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>It\u2019s not about the result itself, but about what you\u2019re measuring. Poorly chosen questions yield a result that tells you nothing.<\/p><\/div><\/details>\n<\/div><\/div>\n<\/section><section class=\"bde-section-410-158 bde-section ae-hs-related\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-410-159 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-410-160 bde-text\" data-entrance=\"slideUp\">\nRelated\n<\/div><h2 class=\"bde-heading-410-161 bde-heading\" data-entrance=\"slideUp\">\nSee also\n<\/h2>\n<\/div><div class=\"bde-columns-410-162 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-410-163 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-410-164 bde-text\" data-entrance=\"slideUp\">\n<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/pain-point\/\"><span class=\"n\">Pain point<\/span><span class=\"d\">A specific problem faced by the customer that the brand solves.<\/span><span class=\"g\">See <i>\u2192<\/i><\/span><\/a>\n<\/div>\n<\/div><div class=\"bde-column-410-165 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-410-166 bde-text\" data-entrance=\"slideUp\">\n<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/search-intent\/\"><span class=\"n\">Search intent<\/span><span class=\"d\">The purpose for which the listener asks the question.<\/span><span class=\"g\">See <i>\u2192<\/i><\/span><\/a>\n<\/div>\n<\/div><div class=\"bde-column-410-167 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-410-168 bde-text\" data-entrance=\"slideUp\">\n<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/identity\/\"><span class=\"n\">Brand identity<\/span><span class=\"d\">A form in which you describe your company in your own words.<\/span><span class=\"g\">See <i>\u2192<\/i><\/span><\/a>\n<\/div>\n<\/div><\/div><div class=\"bde-button-410-169 bde-button\" data-entrance=\"slideUp\">\n        \n    \n    \n    \n                            \n            \n                    \n            \n            \n\n    \n    \n    \n    \n                            \n    <a class=\"breakdance-link button-atom button-atom--text bde-button__button\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/\" target=\"_self\" data-type=\"url\"  rel=\"follow\" >\n\n    \n        <span class=\"button-atom__text\">Back to the glossary \u2192<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-410-170 bde-section ae-cta\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-410-171 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-410-172 bde-heading\" data-entrance=\"slideUp\">\nGauge your customers\u2019 responses to your questions\n<\/h2><div class=\"bde-text-410-173 bde-text\" data-entrance=\"slideUp\">\nTo start with, you receive 250 AeloCoins, without a card. These are enough to start the measurement and test the modules. Once you\u2019ve used them up, you switch to a paid plan. The set of queries is compiled based on the group description, rather than general phrases.\n<\/div><div class=\"bde-button-410-174 bde-button\" data-entrance=\"slideUp\">\n        \n    \n    \n    \n                            \n            \n                    \n            \n            \n\n    \n    \n    \n    \n                            \n    <a class=\"breakdance-link button-atom button-atom--secondary bde-button__button\" href=\"https:\/\/panel.aeloapp.io\/register?plan=free\" target=\"_self\" data-type=\"url\"  rel=\"follow\" >\n\n    \n        <span class=\"button-atom__text\">Try it for free<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div><div class=\"bde-text-410-175 bde-text\" data-entrance=\"slideUp\">\nRelated: <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/\">glossary of terms<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/methodology\/\">methodology<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/visibility-in-ai\/\">Monitoring<\/a>.\n<\/div>\n<\/div><\/div>\n<\/section><\/main>","protected":false},"excerpt":{"rendered":"<p>A target audience is the people your offer is for. The more precisely you describe them, the better you choose phrases to measure in AI.<\/p>","protected":false},"author":1,"featured_media":0,"parent":171,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_yoast_wpseo_focuskw":"grupa docelowa","_yoast_wpseo_title":"Grupa docelowa: definicja i jak j\u0105 okre\u015bli\u0107 | Aelo","_yoast_wpseo_metadesc":"Grupa docelowa to ludzie, do kt\u00f3rych kierujesz ofert\u0119 i komunikacj\u0119. Im dok\u0142adniej j\u0105 opiszesz, tym trafniej dobierzesz zapytania do pomiaru w AI.","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_breakdance_hide_in_design_set":false,"_breakdance_tags":"","_yoast_wpseo_keywordsynonyms":"[\"target, odbiorcy docelowi, segment klient\u00f3w\",\"\",\"\",\"\",\"\"]","_yoast_wpseo_focuskeywords":"[{\"keyword\":\"jak okre\u015bli\u0107 grup\u0119 docelow\u0105\",\"score\":56},{\"keyword\":\"persona klienta\",\"score\":56},{\"keyword\":\"segmentacja klient\u00f3w\",\"score\":56},{\"keyword\":\"target marketingowy\",\"score\":56}]","footnotes":""},"class_list":["post-410","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Grupa docelowa: definicja i jak j\u0105 okre\u015bli\u0107 | Aelo<\/title>\n<meta name=\"description\" content=\"Grupa docelowa to ludzie, do kt\u00f3rych kierujesz ofert\u0119 i komunikacj\u0119. 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