{"id":409,"date":"2026-09-08T17:49:15","date_gmt":"2026-09-08T15:49:15","guid":{"rendered":"https:\/\/aeloapp.io\/?page_id=409"},"modified":"2026-09-16T15:36:30","modified_gmt":"2026-09-16T13:36:30","slug":"content-pillars","status":"publish","type":"page","link":"https:\/\/aeloapp.io\/en\/wiedza\/slownik\/filary-tresci\/","title":{"rendered":"Content pillars"},"content":{"rendered":"<main id='bde-main'><section class=\"bde-section-409-138 bde-section ae-hs-head\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-text-409-139 bde-text\" data-entrance=\"slideUp\">\n<nav class=\"bc\" aria-label=\"Crumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/\"><span itemprop=\"name\">Home<\/span><\/a><meta itemprop=\"position\" content=\"1\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/\"><span itemprop=\"name\">Knowledge<\/span><\/a><meta itemprop=\"position\" content=\"2\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/\"><span itemprop=\"name\">Glossary<\/span><\/a><meta itemprop=\"position\" content=\"3\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\" aria-current=\"page\">Content pillars<\/span><meta itemprop=\"position\" content=\"4\"><\/li><\/ol><\/nav>\n<\/div><div class=\"bde-div-409-140 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-409-141 bde-text\" data-entrance=\"slideUp\">\nGlossary of terms\n<\/div><h1 class=\"bde-heading-409-142 bde-heading\" data-entrance=\"slideUp\">\nContent pillars\n<\/h1><div class=\"bde-text-409-143 bde-text\" data-entrance=\"slideUp\">\nContents\n<\/div><div class=\"bde-text-409-144 bde-text\" data-entrance=\"slideUp\">\n<span itemprop=\"description\">Content pillars are the main thematic areas around which a brand builds its communication. There are usually three to five of them, and they are repeated over a period of months, not just in a single post.<\/span>\n<\/div><div class=\"bde-text-409-145 bde-text\" data-entrance=\"slideUp\">\nLast updated: 8 September 2026\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-409-146 bde-section ae-hs-what\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-409-147 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-409-148 bde-text\" data-entrance=\"slideUp\">\nWhat does that mean?\n<\/div><h2 class=\"bde-heading-409-149 bde-heading\" data-entrance=\"slideUp\">\nWhy limit yourself to just a few topics?\n<\/h2><div class=\"bde-text-409-150 bde-text\" data-entrance=\"slideUp\">\nA brand that writes about everything isn\u2019t associated with anything in particular. Models build an association with a category based on repetition: the more often a company speaks out on a particular topic, the more reliably it is mentioned in response to a question on that topic.\n<\/div><div class=\"bde-text-409-151 bde-text\" data-entrance=\"slideUp\">\nThe pillars stem from what the company actually does and what customers are asking for. It\u2019s worth checking them against the queries you\u2019re monitoring: if no pillar matches the phrase you want to rank for, you\u2019re missing one.\n<\/div>\n<\/div><\/div>\n<\/section><section id=\"faq\" class=\"bde-section-409-152 bde-section ae-faq\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-409-153 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-409-154 bde-text\" data-entrance=\"slideUp\">\nFAQ\n<\/div><h2 class=\"bde-heading-409-155 bde-heading\" data-entrance=\"slideUp\">\nQuestions about this concept\n<\/h2><div class=\"bde-text-409-156 bde-text\" data-entrance=\"slideUp\">\nThe questions most frequently asked in connection with this concept.\n<\/div>\n<\/div><div class=\"bde-text-409-157 bde-text\" data-entrance=\"slideUp\">\n<details class=\"fq\"><summary><span class=\"q\">How many pillars should a brand have?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>Usually between three and five. Fewer narrow the scope of communication; more blur the association with the category.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">Can the pillars be changed?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>Yes, but rarely. It takes months to build up that association, so changing it every quarter sets the process back to square one.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">Where do you enter the pillars in Aelo?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>In \u2018Brand Identity\u2019, under \u2018Brand Settings\u2019. From there, they are transferred to \u2018Brand Knowledge\u2019 and to the briefs in the Studio.<\/p><\/div><\/details>\n<\/div><\/div>\n<\/section><section class=\"bde-section-409-158 bde-section ae-hs-related\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-409-159 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-409-160 bde-text\" data-entrance=\"slideUp\">\nRelated\n<\/div><h2 class=\"bde-heading-409-161 bde-heading\" data-entrance=\"slideUp\">\nSee also\n<\/h2>\n<\/div><div class=\"bde-columns-409-162 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-409-163 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-409-164 bde-text\" data-entrance=\"slideUp\">\n<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/brief\/\"><span class=\"n\">Brief<\/span><span class=\"d\">Description of a single content task.<\/span><span class=\"g\">See <i>\u2192<\/i><\/span><\/a>\n<\/div>\n<\/div><div class=\"bde-column-409-165 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-409-166 bde-text\" data-entrance=\"slideUp\">\n<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/content-gap\/\"><span class=\"n\">Content gap<\/span><span class=\"d\">An area where your competitors are active, but you are not.<\/span><span class=\"g\">See <i>\u2192<\/i><\/span><\/a>\n<\/div>\n<\/div><div class=\"bde-column-409-167 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-409-168 bde-text\" data-entrance=\"slideUp\">\n<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/identity\/\"><span class=\"n\">Brand identity<\/span><span class=\"d\">A form in which you describe your company in your own words.<\/span><span class=\"g\">See <i>\u2192<\/i><\/span><\/a>\n<\/div>\n<\/div><\/div><div class=\"bde-button-409-169 bde-button\" data-entrance=\"slideUp\">\n        \n    \n    \n    \n                            \n            \n                    \n            \n            \n\n    \n    \n    \n    \n                            \n    <a class=\"breakdance-link button-atom button-atom--text bde-button__button\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/\" target=\"_self\" data-type=\"url\"  rel=\"follow\" >\n\n    \n        <span class=\"button-atom__text\">Back to the glossary \u2192<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-409-170 bde-section ae-cta\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-409-171 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-409-172 bde-heading\" data-entrance=\"slideUp\">\nFind out what the models associate you with\n<\/h2><div class=\"bde-text-409-173 bde-text\" data-entrance=\"slideUp\">\nTo start with, you get 250 AeloCoins, without a card. That\u2019s enough to run a scan and test the modules. Once you\u2019ve used them up, you switch to a paid plan. The first scan shows which categories the brand ranks in and which it doesn\u2019t feature in.\n<\/div><div class=\"bde-button-409-174 bde-button\" data-entrance=\"slideUp\">\n        \n    \n    \n    \n                            \n            \n                    \n            \n            \n\n    \n    \n    \n    \n                            \n    <a class=\"breakdance-link button-atom button-atom--secondary bde-button__button\" href=\"https:\/\/aeloapp.io\/en\/rejestracja\/\" target=\"_self\" data-type=\"url\"  rel=\"follow\" >\n\n    \n        <span class=\"button-atom__text\">Create an account<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div><div class=\"bde-text-409-175 bde-text\" data-entrance=\"slideUp\">\nRelated: <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/\">glossary of terms<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/studio\/\">Studio<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/brand-awareness\/\">Brand awareness<\/a>.\n<\/div>\n<\/div><\/div>\n<\/section><\/main>","protected":false},"excerpt":{"rendered":"<p>Strona g\u0142\u00f3wna\/Wiedza\/S\u0142ownik\/Filary tre\u015bci S\u0142ownik poj\u0119\u0107 Filary tre\u015bci Tre\u015bci Filary tre\u015bci to g\u0142\u00f3wne obszary tematyczne, wok\u00f3\u0142 kt\u00f3rych marka buduje komunikacj\u0119. Zwykle trzy do pi\u0119ciu, powtarzalne przez miesi\u0105ce, nie przez jeden wpis. Ostatnia aktualizacja: 8 wrze\u015bnia 2026 Co to znaczy Po co ogranicza\u0107 si\u0119 do kilku temat\u00f3w Marka, kt\u00f3ra pisze o wszystkim, nie zostaje skojarzona z niczym. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":171,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"class_list":["post-409","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Filary tre\u015bci (content pillars): co to jest | Aelo<\/title>\n<meta name=\"description\" content=\"Filary tre\u015bci to kilka sta\u0142ych temat\u00f3w, wok\u00f3\u0142 kt\u00f3rych marka buduje komunikacj\u0119. 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