{"id":409,"date":"2026-09-08T17:49:15","date_gmt":"2026-09-08T15:49:15","guid":{"rendered":"https:\/\/aeloapp.io\/?page_id=409"},"modified":"2026-10-25T08:19:35","modified_gmt":"2026-10-25T07:19:35","slug":"content-pillars","status":"publish","type":"page","link":"https:\/\/aeloapp.io\/en\/wiedza\/slownik\/filary-tresci\/","title":{"rendered":"Content pillars"},"content":{"rendered":"<main id='bde-main'><section class=\"bde-section-409-138 bde-section ae-hs-head\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-text-409-139 bde-text\">\n<nav class=\"bc\" aria-label=\"Crumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/\"><span itemprop=\"name\">Home<\/span><\/a><meta itemprop=\"position\" content=\"1\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/\"><span itemprop=\"name\">Knowledge<\/span><\/a><meta itemprop=\"position\" content=\"2\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/\"><span itemprop=\"name\">Glossary<\/span><\/a><meta itemprop=\"position\" content=\"3\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\" aria-current=\"page\">Content pillars<\/span><meta itemprop=\"position\" content=\"4\"><\/li><\/ol><\/nav>\n<\/div><div class=\"bde-div-409-140 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-409-141 bde-text\">\nGlossary of terms\n<\/div><h1 class=\"bde-heading-409-142 bde-heading\">\nContent pillars\n<\/h1><div class=\"bde-text-409-143 bde-text\">\nContent\n<\/div><div class=\"bde-text-409-144 bde-text\">\n<span itemprop=\"description\">Content pillars are the main thematic areas around which a brand builds its communication. There are usually three to five of them, and they are repeated over a period of months, not just in a single post.<\/span>\n<\/div><div class=\"bde-text-409-145 bde-text\">\nLast updated: 8 September 2026\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-409-146 bde-section ae-hs-what\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-409-147 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-409-148 bde-text\" data-entrance=\"slideUp\">\nWhat does that mean?\n<\/div><h2 class=\"bde-heading-409-149 bde-heading\" data-entrance=\"slideUp\">\nWhy limit yourself to just a few topics?\n<\/h2><div class=\"bde-text-409-150 bde-text\" data-entrance=\"slideUp\">\nA brand that writes about everything isn\u2019t associated with anything in particular. Models build an association with a category based on repetition: the more often a company speaks out on a particular topic, the more reliably it is mentioned in response to a question on that topic.\n<\/div><div class=\"bde-text-409-151 bde-text\" data-entrance=\"slideUp\">\nThe pillars stem from what the company actually does and what customers are asking for. It\u2019s worth checking them against the queries you\u2019re monitoring: if no pillar matches the phrase you want to rank for, you\u2019re missing one.\n<\/div>\n<\/div><\/div>\n<\/section><section id=\"faq\" class=\"bde-section-409-152 bde-section ae-faq\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-409-153 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-409-154 bde-text\" data-entrance=\"slideUp\">\nFAQ\n<\/div><h2 class=\"bde-heading-409-155 bde-heading\" data-entrance=\"slideUp\">\nQuestions about this concept\n<\/h2><div class=\"bde-text-409-156 bde-text\" data-entrance=\"slideUp\">\nThe questions most frequently asked in connection with this concept.\n<\/div>\n<\/div><div class=\"bde-text-409-157 bde-text\" data-entrance=\"slideUp\">\n<details class=\"fq\"><summary><span class=\"q\">How many pillars should a brand have?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>Usually between three and five. Fewer narrow the scope of communication; more blur the association with the category.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">Can the pillars be changed?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>Yes, but rarely. It takes months to build up that association, so changing it every quarter sets the process back to square one.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">Where do you enter the pillars in Aelo?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>In \u2018Brand Identity\u2019, under \u2018Brand Settings\u2019. From there, they are transferred to \u2018Brand Knowledge\u2019 and to the briefs in the Studio.<\/p><\/div><\/details>\n<\/div><\/div>\n<\/section><section class=\"bde-section-409-158 bde-section ae-hs-related\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-409-159 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-409-160 bde-text\" data-entrance=\"slideUp\">\nRelated\n<\/div><h2 class=\"bde-heading-409-161 bde-heading\" data-entrance=\"slideUp\">\nSee also\n<\/h2>\n<\/div><div class=\"bde-columns-409-162 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-409-163 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-409-164 bde-text\" data-entrance=\"slideUp\">\n<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/brief\/\"><span class=\"n\">Brief<\/span><span class=\"d\">Description of a single content task.<\/span><span class=\"g\">See <i>\u2192<\/i><\/span><\/a>\n<\/div>\n<\/div><div class=\"bde-column-409-165 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-409-166 bde-text\" data-entrance=\"slideUp\">\n<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/content-gap\/\"><span class=\"n\">Content gap<\/span><span class=\"d\">An area where your competitors are active, but you are not.<\/span><span class=\"g\">See <i>\u2192<\/i><\/span><\/a>\n<\/div>\n<\/div><div class=\"bde-column-409-167 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-409-168 bde-text\" data-entrance=\"slideUp\">\n<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/identity\/\"><span class=\"n\">Brand identity<\/span><span class=\"d\">A form in which you describe your company in your own words.<\/span><span class=\"g\">See <i>\u2192<\/i><\/span><\/a>\n<\/div>\n<\/div><\/div><div class=\"bde-button-409-169 bde-button\" data-entrance=\"slideUp\">\n        \n    \n    \n    \n                            \n            \n                    \n            \n            \n\n    \n    \n    \n    \n                            \n    <a class=\"breakdance-link button-atom button-atom--text bde-button__button\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/\" target=\"_self\" data-type=\"url\"  rel=\"follow\" >\n\n    \n        <span class=\"button-atom__text\">Back to the glossary \u2192<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-409-170 bde-section ae-cta\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-409-171 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-409-172 bde-heading\" data-entrance=\"slideUp\">\nFind out what the models associate you with\n<\/h2><div class=\"bde-text-409-173 bde-text\" data-entrance=\"slideUp\">\nTo start with, you get 250 AeloCoins, without a card. That\u2019s enough to run a scan and test the modules. Once you\u2019ve used them up, you switch to a paid plan. The first scan shows which categories the brand ranks in and which it doesn\u2019t feature in.\n<\/div><div class=\"bde-button-409-174 bde-button\" data-entrance=\"slideUp\">\n        \n    \n    \n    \n                            \n            \n                    \n            \n            \n\n    \n    \n    \n    \n                            \n    <a class=\"breakdance-link button-atom button-atom--secondary bde-button__button\" href=\"https:\/\/panel.aeloapp.io\/register?plan=free\" target=\"_self\" data-type=\"url\"  rel=\"follow\" >\n\n    \n        <span class=\"button-atom__text\">Try it for free<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div><div class=\"bde-text-409-175 bde-text\" data-entrance=\"slideUp\">\nRelated: <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/\">glossary of terms<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/studio\/\">Studio<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/brand-awareness\/\">Brand awareness<\/a>.\n<\/div>\n<\/div><\/div>\n<\/section><\/main>","protected":false},"excerpt":{"rendered":"<p>Content pillars are recurring themes a brand builds its communication on. They shape the publishing plan and show what the brand knows best.<\/p>","protected":false},"author":1,"featured_media":0,"parent":171,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_yoast_wpseo_focuskw":"filary tre\u015bci","_yoast_wpseo_title":"Filary tre\u015bci (content pillars): co to jest | Aelo","_yoast_wpseo_metadesc":"Filary tre\u015bci to kilka sta\u0142ych temat\u00f3w, wok\u00f3\u0142 kt\u00f3rych marka buduje komunikacj\u0119. Porz\u0105dkuj\u0105 plan publikacji i pokazuj\u0105 modelom, na czym marka si\u0119 zna.","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_breakdance_hide_in_design_set":false,"_breakdance_tags":"","_yoast_wpseo_keywordsynonyms":"[\"content pillars, filary komunikacji, tematy przewodnie tre\u015bci\",\"\",\"\",\"\",\"\"]","_yoast_wpseo_focuskeywords":"[{\"keyword\":\"content pillars co to\",\"score\":56},{\"keyword\":\"strategia tre\u015bci\",\"score\":56},{\"keyword\":\"plan publikacji\",\"score\":67},{\"keyword\":\"tematy komunikacji marki\",\"score\":56}]","footnotes":""},"class_list":["post-409","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Filary tre\u015bci (content pillars): co to jest | Aelo<\/title>\n<meta name=\"description\" content=\"Filary tre\u015bci to kilka sta\u0142ych temat\u00f3w, wok\u00f3\u0142 kt\u00f3rych marka buduje komunikacj\u0119. 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