{"id":322,"date":"2026-09-08T06:56:19","date_gmt":"2026-09-08T04:56:19","guid":{"rendered":"https:\/\/aeloapp.io\/?page_id=322"},"modified":"2026-10-25T22:34:25","modified_gmt":"2026-10-25T21:34:25","slug":"assessment-and-recommendation","status":"publish","type":"page","link":"https:\/\/aeloapp.io\/en\/wiedza\/slownik\/rozpoznanie-i-rekomendacja\/","title":{"rendered":"Diagnosis and recommendation"},"content":{"rendered":"<main id='bde-main'><section class=\"bde-section-322-100 bde-section ae-hs-head\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-text-322-101 bde-text\">\n<nav class=\"bc\" aria-label=\"Crumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/\"><span itemprop=\"name\">Home<\/span><\/a><meta itemprop=\"position\" content=\"1\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/\"><span itemprop=\"name\">Knowledge<\/span><\/a><meta itemprop=\"position\" content=\"2\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/\"><span itemprop=\"name\">Glossary<\/span><\/a><meta itemprop=\"position\" content=\"3\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\" aria-current=\"page\">Diagnosis and recommendation<\/span><meta itemprop=\"position\" content=\"4\"><\/li><\/ol><\/nav>\n<\/div><div class=\"bde-div-322-102 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-322-103 bde-text\">\nGlossary of terms\n<\/div><h1 class=\"bde-heading-322-104 bde-heading\">\nDiagnosis and recommendation\n<\/h1><div class=\"bde-text-322-105 bde-text\">\nVisibility in AI\n<\/div><div class=\"bde-text-322-106 bde-text\">\n<span itemprop=\"description\">Recognition is a situation in which the model is aware of a brand\u2019s existence. A recommendation is when the model names the brand in response to a question about a category. These are two different things and two different tasks.<\/span>\n<\/div><div class=\"bde-text-322-107 bde-text\">\nLast updated: 8 September 2026\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-322-108 bde-section ae-hs-what\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-322-109 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-322-110 bde-text\" data-entrance=\"slideUp\">\nWhat does that mean?\n<\/div><h2 class=\"bde-heading-322-111 bde-heading\" data-entrance=\"slideUp\">\nWhy do diagnosis and treatment recommendations require a different course of action?\n<\/h2><div class=\"bde-text-322-112 bde-text\" data-entrance=\"slideUp\">\nBrand recognition is built through content on your own website: descriptions of your company, services, case studies and customer enquiries. Recommendations, on the other hand, are built on signals from outside your website: reviews, rankings, publications and comparisons that you do not generate yourselves.\n<\/div><div class=\"bde-text-322-113 bde-text\" data-entrance=\"slideUp\">\nThat is why a company with a well-designed website may be recognised by all four models yet not be recommended by any of them. We describe the analysis of this case in the article <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/knows-it-but-doesnt-recommend-it\/\">known, but not recommended<\/a>.\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-322-114 bde-section ae-hs-related\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-322-115 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-322-116 bde-text\" data-entrance=\"slideUp\">\nRelated\n<\/div><h2 class=\"bde-heading-322-117 bde-heading\" data-entrance=\"slideUp\">\nSee also\n<\/h2>\n<\/div><div class=\"bde-columns-322-118 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-322-119 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-322-120 bde-text\" data-entrance=\"slideUp\">\n<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/barrier\/\"><span class=\"n\">Barrier<\/span><span class=\"d\">The missing signal that prevents the model from recommending the brand.<\/span><span class=\"g\">See <i>\u2192<\/i><\/span><\/a>\n<\/div>\n<\/div><div class=\"bde-column-322-121 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-322-122 bde-text\" data-entrance=\"slideUp\">\n<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/reference\/\"><span class=\"n\">mention<\/span><span class=\"d\">Replace the brand name with the model name.<\/span><span class=\"g\">See <i>\u2192<\/i><\/span><\/a>\n<\/div>\n<\/div><div class=\"bde-column-322-123 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-322-124 bde-text\" data-entrance=\"slideUp\">\n<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/why-does-ai-recommend-the-competition\/\"><span class=\"n\">Why does AI recommend the competition?<\/span><span class=\"d\">What does your competitor have that you don\u2019t?.<\/span><span class=\"g\">See <i>\u2192<\/i><\/span><\/a>\n<\/div>\n<\/div><\/div><div class=\"bde-button-322-125 bde-button\" data-entrance=\"slideUp\">\n        \n    \n    \n    \n                            \n            \n                    \n            \n            \n\n    \n    \n    \n    \n                            \n    <a class=\"breakdance-link button-atom button-atom--text bde-button__button\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/\" target=\"_self\" data-type=\"url\"  rel=\"follow\" >\n\n    \n        <span class=\"button-atom__text\">Back to the glossary \u2192<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-322-126 bde-section ae-cta\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-322-127 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-322-128 bde-heading\" data-entrance=\"slideUp\">\nFind out what stage your brand is at\n<\/h2><div class=\"bde-text-322-129 bde-text\" data-entrance=\"slideUp\">\nTo start with, you get 250 AeloCoins, without a card. That\u2019s enough to run a scan and test the modules. Once you\u2019ve used them up, you\u2019ll switch to a paid plan. The first scan separates the diagnosis from the recommendations in each of the four models.\n<\/div><div class=\"bde-button-322-130 bde-button\" data-entrance=\"slideUp\">\n        \n    \n    \n    \n                            \n            \n                    \n            \n            \n\n    \n    \n    \n    \n                            \n    <a class=\"breakdance-link button-atom button-atom--secondary bde-button__button\" href=\"https:\/\/panel.aeloapp.io\/register?plan=free\" target=\"_self\" data-type=\"url\"  rel=\"follow\" >\n\n    \n        <span class=\"button-atom__text\">Try it for free<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div><div class=\"bde-text-322-131 bde-text\" data-entrance=\"slideUp\">\nRelated: <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/\">glossary of terms<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/methodology\/\">methodology<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/visibility-in-ai\/\">Monitoring<\/a>.\n<\/div>\n<\/div><\/div>\n<\/section><\/main>","protected":false},"excerpt":{"rendered":"<p>Brand recognition and brand recommendation are two different things: a model may be familiar with a company but not recommend it within a particular category. Each requires a different approach.<\/p>","protected":false},"author":1,"featured_media":0,"parent":171,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_yoast_wpseo_focuskw":"rozpoznanie i rekomendacja marki","_yoast_wpseo_title":"Rozpoznanie i rekomendacja marki w AI | Aelo","_yoast_wpseo_metadesc":"Rozpoznanie i rekomendacja marki to dwie r\u00f3\u017cne rzeczy: model mo\u017ce zna\u0107 firm\u0119, a nie poleci\u0107 jej w kategorii. Ka\u017cda wymaga innej pracy.","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_breakdance_hide_in_design_set":false,"_breakdance_tags":"","_yoast_wpseo_keywordsynonyms":"[\"rozpoznanie marki, rekomendacja marki, rozpoznawalno\u015b\u0107 w AI, rekomendacja w AI, AI zna a poleca\",\"\",\"\",\"\",\"\"]","_yoast_wpseo_focuskeywords":"[{\"keyword\":\"rozpoznawalno\u015b\u0107 marki\",\"score\":56},{\"keyword\":\"rekomendacja AI\",\"score\":56},{\"keyword\":\"model zna firm\u0119\",\"score\":67},{\"keyword\":\"polecanie marki przez AI\",\"score\":56}]","footnotes":""},"class_list":["post-322","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rozpoznanie i rekomendacja marki w AI | Aelo<\/title>\n<meta name=\"description\" content=\"Rozpoznanie i rekomendacja marki to dwie r\u00f3\u017cne rzeczy: model mo\u017ce zna\u0107 firm\u0119, a nie poleci\u0107 jej w kategorii. 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