{"id":320,"date":"2026-09-08T17:37:07","date_gmt":"2026-09-08T15:37:07","guid":{"rendered":"https:\/\/aeloapp.io\/?page_id=320"},"modified":"2026-10-25T08:19:20","modified_gmt":"2026-10-25T07:19:20","slug":"brand","status":"publish","type":"page","link":"https:\/\/aeloapp.io\/en\/wiedza\/slownik\/marka\/","title":{"rendered":"Brand"},"content":{"rendered":"<main id='bde-main'><section class=\"bde-section-320-100 bde-section ae-hs-head\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-text-320-101 bde-text\">\n<nav class=\"bc\" aria-label=\"Crumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/\"><span itemprop=\"name\">Home<\/span><\/a><meta itemprop=\"position\" content=\"1\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/\"><span itemprop=\"name\">Knowledge<\/span><\/a><meta itemprop=\"position\" content=\"2\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/\"><span itemprop=\"name\">Glossary<\/span><\/a><meta itemprop=\"position\" content=\"3\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\" aria-current=\"page\">Brand<\/span><meta itemprop=\"position\" content=\"4\"><\/li><\/ol><\/nav>\n<\/div><div class=\"bde-div-320-102 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-320-103 bde-text\">\nGlossary of terms\n<\/div><h1 class=\"bde-heading-320-104 bde-heading\">\nThe brand at Aelo\n<\/h1><div class=\"bde-text-320-105 bde-text\">\nData\n<\/div><div class=\"bde-text-320-106 bde-text\">\n<span itemprop=\"description\">A brand is a single entity covered by the measurement: a company, a shop, a product or a person. Each plan includes one brand in the price; additional brands can be purchased as part of the Pro and Custom plans.<\/span>\n<\/div><div class=\"bde-text-320-107 bde-text\">\nLast updated: 8 September 2026\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-320-108 bde-section ae-hs-what\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-320-109 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-320-110 bde-text\" data-entrance=\"slideUp\">\nWhat does that mean?\n<\/div><h2 class=\"bde-heading-320-111 bde-heading\" data-entrance=\"slideUp\">\nWhat makes up a brand?\n<\/h2><div class=\"bde-text-320-112 bde-text\" data-entrance=\"slideUp\">\nEach brand has its own identity, its own set of monitored search queries, its own list of competitors and its own scan history. The two brands do not get mixed up, even if they belong to the same company.\n<\/div><div class=\"bde-text-320-113 bde-text\" data-entrance=\"slideUp\">\nThe breakdown by brand varies from company to company. A shop with a single product category is usually sufficient as a single brand, whilst a manufacturer with three separate product lines is more likely to measure each one individually. Limits and rates are in <a href=\"https:\/\/aeloapp.io\/en\/price-list\/\">pricing<\/a>.\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-320-114 bde-section ae-hs-related\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-320-115 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-320-116 bde-text\" data-entrance=\"slideUp\">\nRelated\n<\/div><h2 class=\"bde-heading-320-117 bde-heading\" data-entrance=\"slideUp\">\nSee also\n<\/h2>\n<\/div><div class=\"bde-columns-320-118 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-320-119 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-320-120 bde-text\" data-entrance=\"slideUp\">\n<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/aelocoins\/\"><span class=\"n\">AeloCoins<\/span><span class=\"d\">A billing unit included in the subscription.<\/span><span class=\"g\">See <i>\u2192<\/i><\/span><\/a>\n<\/div>\n<\/div><div class=\"bde-column-320-121 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-320-122 bde-text\" data-entrance=\"slideUp\">\n<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/identity\/\"><span class=\"n\">Brand identity<\/span><span class=\"d\">A form in which you describe your company in your own words.<\/span><span class=\"g\">See <i>\u2192<\/i><\/span><\/a>\n<\/div>\n<\/div><div class=\"bde-column-320-123 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-320-124 bde-text\" data-entrance=\"slideUp\">\n<a href=\"https:\/\/aeloapp.io\/en\/for-whom\/for-agencies\/\"><span class=\"n\">For agencies<\/span><span class=\"d\">How to manage multiple brands from a single dashboard.<\/span><span class=\"g\">See <i>\u2192<\/i><\/span><\/a>\n<\/div>\n<\/div><\/div><div class=\"bde-button-320-125 bde-button\" data-entrance=\"slideUp\">\n        \n    \n    \n    \n                            \n            \n                    \n            \n            \n\n    \n    \n    \n    \n                            \n    <a class=\"breakdance-link button-atom button-atom--text bde-button__button\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/\" target=\"_self\" data-type=\"url\"  rel=\"follow\" >\n\n    \n        <span class=\"button-atom__text\">Back to the glossary \u2192<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-320-126 bde-section ae-cta\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-320-127 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-320-128 bde-heading\" data-entrance=\"slideUp\">\nAdd your first brand and start the measurement\n<\/h2><div class=\"bde-text-320-129 bde-text\" data-entrance=\"slideUp\">\nTo start with, you get 250 AeloCoins, without a card. That\u2019s enough to start a measurement and test the modules. Once you\u2019ve used them up, you switch to a paid plan. One brand is included in every plan, including the Free plan.\n<\/div><div class=\"bde-button-320-130 bde-button\" data-entrance=\"slideUp\">\n        \n    \n    \n    \n                            \n            \n                    \n            \n            \n\n    \n    \n    \n    \n                            \n    <a class=\"breakdance-link button-atom button-atom--secondary bde-button__button\" href=\"https:\/\/panel.aeloapp.io\/register?plan=free\" target=\"_self\" data-type=\"url\"  rel=\"follow\" >\n\n    \n        <span class=\"button-atom__text\">Try it for free<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div><div class=\"bde-text-320-131 bde-text\" data-entrance=\"slideUp\">\nRelated: <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/\">glossary of terms<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/methodology\/\">methodology<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/visibility-in-ai\/\">Monitoring<\/a>.\n<\/div>\n<\/div><\/div>\n<\/section><\/main>","protected":false},"excerpt":{"rendered":"<p>Definition of \u2018brand\u2019: a company, shop, product or person whose visibility you are measuring. At Aelo, a brand is also a billing unit: each plan includes one.<\/p>","protected":false},"author":1,"featured_media":0,"parent":171,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_yoast_wpseo_focuskw":"marka","_yoast_wpseo_title":"Marka: definicja i znaczenie w pomiarze AI | Aelo","_yoast_wpseo_metadesc":"Marka definicja: firma, sklep, produkt albo osoba, kt\u00f3rej widoczno\u015b\u0107 mierzysz. W Aelo marka jest te\u017c jednostk\u0105 rozliczenia: ka\u017cdy plan zawiera jedn\u0105.","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_breakdance_hide_in_design_set":false,"_breakdance_tags":"","_yoast_wpseo_keywordsynonyms":"[\"marka w Aelo, poj\u0119cie marki, co to jest marka\",\"\",\"\",\"\",\"\"]","_yoast_wpseo_focuskeywords":"[{\"keyword\":\"marka a firma\",\"score\":78},{\"keyword\":\"marka produktowa\",\"score\":56},{\"keyword\":\"marka w odpowiedziach modeli\",\"score\":56},{\"keyword\":\"ile marek w planie\",\"score\":56}]","footnotes":""},"class_list":["post-320","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marka: definicja i znaczenie w pomiarze AI | Aelo<\/title>\n<meta name=\"description\" content=\"Marka definicja: firma, sklep, produkt albo osoba, kt\u00f3rej widoczno\u015b\u0107 mierzysz. 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