{"id":318,"date":"2026-09-08T17:37:30","date_gmt":"2026-09-08T15:37:30","guid":{"rendered":"https:\/\/aeloapp.io\/?page_id=318"},"modified":"2026-10-25T08:19:14","modified_gmt":"2026-10-25T07:19:14","slug":"knowledge-graph","status":"publish","type":"page","link":"https:\/\/aeloapp.io\/en\/wiedza\/slownik\/graf-wiedzy\/","title":{"rendered":"The knowledge graph"},"content":{"rendered":"<main id='bde-main'><section class=\"bde-section-318-100 bde-section ae-hs-head\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-text-318-101 bde-text\">\n<nav class=\"bc\" aria-label=\"Crumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/\"><span itemprop=\"name\">Home<\/span><\/a><meta itemprop=\"position\" content=\"1\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/\"><span itemprop=\"name\">Knowledge<\/span><\/a><meta itemprop=\"position\" content=\"2\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/\"><span itemprop=\"name\">Glossary<\/span><\/a><meta itemprop=\"position\" content=\"3\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\" aria-current=\"page\">The knowledge graph<\/span><meta itemprop=\"position\" content=\"4\"><\/li><\/ol><\/nav>\n<\/div><div class=\"bde-div-318-102 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-318-103 bde-text\">\nGlossary of terms\n<\/div><h1 class=\"bde-heading-318-104 bde-heading\">\nBrand awareness graph\n<\/h1><div class=\"bde-text-318-105 bde-text\">\nData\n<\/div><div class=\"bde-text-318-106 bde-text\">\n<span itemprop=\"description\">A knowledge graph is a network of interconnected facts about a brand that grows with every scan and every piece of content. In Aelo, it is built by the Brand Knowledge module, and Brand Identity is one of its sources.<\/span>\n<\/div><div class=\"bde-text-318-107 bde-text\">\nLast updated: 8 September 2026\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-318-108 bde-section ae-hs-what\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-318-109 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-318-110 bde-text\" data-entrance=\"slideUp\">\nWhat does that mean?\n<\/div><h2 class=\"bde-heading-318-111 bde-heading\" data-entrance=\"slideUp\">\nWhy do we keep the facts online rather than in a form?\n<\/h2><div class=\"bde-text-318-112 bde-text\" data-entrance=\"slideUp\">\nThe form only recognises what you have entered yourself. Graf adds to this everything the system learns along the way: what the models say about the brand, which domains mention it, who appears alongside you in the category, and what has changed since the task was implemented.\n<\/div><div class=\"bde-text-318-113 bde-text\" data-entrance=\"slideUp\">\nThis ensures that new materials are based on the company\u2019s current situation, rather than on a description from six months ago. We describe the module itself on the website <a href=\"https:\/\/aeloapp.io\/en\/brand-awareness\/\">Brand awareness<\/a>.\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-318-114 bde-section ae-hs-related\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-318-115 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-318-116 bde-text\" data-entrance=\"slideUp\">\nRelated\n<\/div><h2 class=\"bde-heading-318-117 bde-heading\" data-entrance=\"slideUp\">\nSee also\n<\/h2>\n<\/div><div class=\"bde-columns-318-118 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-318-119 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-318-120 bde-text\" data-entrance=\"slideUp\">\n<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/identity\/\"><span class=\"n\">Brand identity<\/span><span class=\"d\">A form in which you describe your company in your own words.<\/span><span class=\"g\">See <i>\u2192<\/i><\/span><\/a>\n<\/div>\n<\/div><div class=\"bde-column-318-121 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-318-122 bde-text\" data-entrance=\"slideUp\">\n<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/brand\/\"><span class=\"n\">Brand<\/span><span class=\"d\">A single entity included in the measurement.<\/span><span class=\"g\">See <i>\u2192<\/i><\/span><\/a>\n<\/div>\n<\/div><div class=\"bde-column-318-123 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-318-124 bde-text\" data-entrance=\"slideUp\">\n<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/structural-data\/\"><span class=\"n\">Structured data<\/span><span class=\"d\">Tags that describe the content in a machine-readable format.<\/span><span class=\"g\">See <i>\u2192<\/i><\/span><\/a>\n<\/div>\n<\/div><\/div><div class=\"bde-button-318-125 bde-button\" data-entrance=\"slideUp\">\n        \n    \n    \n    \n                            \n            \n                    \n            \n            \n\n    \n    \n    \n    \n                            \n    <a class=\"breakdance-link button-atom button-atom--text bde-button__button\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/\" target=\"_self\" data-type=\"url\"  rel=\"follow\" >\n\n    \n        <span class=\"button-atom__text\">Back to the glossary \u2192<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-318-126 bde-section ae-cta\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-318-127 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-318-128 bde-heading\" data-entrance=\"slideUp\">\nCreate a brand image that the system uses\n<\/h2><div class=\"bde-text-318-129 bde-text\" data-entrance=\"slideUp\">\nTo start with, you get 250 AeloCoins, without a card. That\u2019s enough to start a measurement and test the modules. Once you\u2019ve used them up, you switch to a paid plan. The charge starts from the first scan and increases with each subsequent one.\n<\/div><div class=\"bde-button-318-130 bde-button\" data-entrance=\"slideUp\">\n        \n    \n    \n    \n                            \n            \n                    \n            \n            \n\n    \n    \n    \n    \n                            \n    <a class=\"breakdance-link button-atom button-atom--secondary bde-button__button\" href=\"https:\/\/panel.aeloapp.io\/register?plan=free\" target=\"_self\" data-type=\"url\"  rel=\"follow\" >\n\n    \n        <span class=\"button-atom__text\">Try it for free<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div><div class=\"bde-text-318-131 bde-text\" data-entrance=\"slideUp\">\nRelated: <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/\">glossary of terms<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/methodology\/\">methodology<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/visibility-in-ai\/\">Monitoring<\/a>.\n<\/div>\n<\/div><\/div>\n<\/section><\/main>","protected":false},"excerpt":{"rendered":"<p>A knowledge graph is a network of facts about a brand: who it is, what it offers, who it competes with. AI models use it to describe companies.<\/p>","protected":false},"author":1,"featured_media":0,"parent":171,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_yoast_wpseo_focuskw":"graf wiedzy","_yoast_wpseo_title":"Graf wiedzy: co to jest i jak dzia\u0142a | Aelo","_yoast_wpseo_metadesc":"Graf wiedzy to sie\u0107 fakt\u00f3w o marce i jej powi\u0105zaniach: kim jest, co oferuje, z kim konkuruje. Modele AI korzystaj\u0105 z takich powi\u0105za\u0144, gdy opisuj\u0105 firm\u0119.","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_breakdance_hide_in_design_set":false,"_breakdance_tags":"","_yoast_wpseo_keywordsynonyms":"[\"knowledge graph, graf encji, sie\u0107 powi\u0105za\u0144 encji\",\"\",\"\",\"\",\"\"]","_yoast_wpseo_focuskeywords":"[{\"keyword\":\"knowledge graph Google\",\"score\":56},{\"keyword\":\"encja marki\",\"score\":56},{\"keyword\":\"graf wiedzy a AI\",\"score\":56},{\"keyword\":\"panel wiedzy Google\",\"score\":56}]","footnotes":""},"class_list":["post-318","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Graf wiedzy: co to jest i jak dzia\u0142a | Aelo<\/title>\n<meta name=\"description\" content=\"Graf wiedzy to sie\u0107 fakt\u00f3w o marce i jej powi\u0105zaniach: kim jest, co oferuje, z kim konkuruje. 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