{"id":317,"date":"2026-09-08T17:37:42","date_gmt":"2026-09-08T15:37:42","guid":{"rendered":"https:\/\/aeloapp.io\/?page_id=317"},"modified":"2026-10-25T08:19:11","modified_gmt":"2026-10-25T07:19:11","slug":"structural-data","status":"publish","type":"page","link":"https:\/\/aeloapp.io\/en\/wiedza\/slownik\/dane-strukturalne\/","title":{"rendered":"Structured data"},"content":{"rendered":"<main id='bde-main'><section class=\"bde-section-317-100 bde-section ae-hs-head\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-text-317-101 bde-text\">\n<nav class=\"bc\" aria-label=\"Crumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/\"><span itemprop=\"name\">Home<\/span><\/a><meta itemprop=\"position\" content=\"1\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/\"><span itemprop=\"name\">Knowledge<\/span><\/a><meta itemprop=\"position\" content=\"2\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/\"><span itemprop=\"name\">Glossary<\/span><\/a><meta itemprop=\"position\" content=\"3\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\" aria-current=\"page\">Structured data<\/span><meta itemprop=\"position\" content=\"4\"><\/li><\/ol><\/nav>\n<\/div><div class=\"bde-div-317-102 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-317-103 bde-text\">\nGlossary of terms\n<\/div><h1 class=\"bde-heading-317-104 bde-heading\">\nStructural data (schema)\n<\/h1><div class=\"bde-text-317-105 bde-text\">\nVisibility in AI\n<\/div><div class=\"bde-text-317-106 bde-text\">\n<span itemprop=\"description\">Structural data consists of tags that describe a webpage\u2019s content in a way that machines can understand. They state clearly what a company is, what it sells and where it operates, rather than leaving it to speculation.<\/span>\n<\/div><div class=\"bde-text-317-107 bde-text\">\nLast updated: 8 September 2026\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-317-108 bde-section ae-hs-what\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-317-109 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-317-110 bde-text\" data-entrance=\"slideUp\">\nWhat does that mean?\n<\/div><h2 class=\"bde-heading-317-111 bde-heading\" data-entrance=\"slideUp\">\nWhy describe the page a second time, for machines?\n<\/h2><div class=\"bde-text-317-112 bde-text\" data-entrance=\"slideUp\">\nA person reads a webpage and knows straight away that a phone number is a phone number and a price is a price. The model has to deduce this from the layout of the text and sometimes gets it wrong at this stage. Schema.org vocabulary tags take the guesswork out of it: they describe the organisation, services, author, questions and answers.\n<\/div><div class=\"bde-text-317-113 bde-text\" data-entrance=\"slideUp\">\nStructural data alone will not cause the model to start recommending a brand. However, it does reduce the risk of errors, such as attributing services to a company that it does not offer, or confusing it with another company with a similar name.\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-317-114 bde-section ae-hs-related\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-317-115 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-317-116 bde-text\" data-entrance=\"slideUp\">\nRelated\n<\/div><h2 class=\"bde-heading-317-117 bde-heading\" data-entrance=\"slideUp\">\nSee also\n<\/h2>\n<\/div><div class=\"bde-columns-317-118 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-317-119 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-317-120 bde-text\" data-entrance=\"slideUp\">\n<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/llms-txt\/\"><span class=\"n\">llms.txt<\/span><span class=\"d\">A file specifying which models are to be retrieved from your website.<\/span><span class=\"g\">See <i>\u2192<\/i><\/span><\/a>\n<\/div>\n<\/div><div class=\"bde-column-317-121 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-317-122 bde-text\" data-entrance=\"slideUp\">\n<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/citation\/\"><span class=\"n\">Citation<\/span><span class=\"d\">Specifying your domain as the source of the response.<\/span><span class=\"g\">See <i>\u2192<\/i><\/span><\/a>\n<\/div>\n<\/div><div class=\"bde-column-317-123 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-317-124 bde-text\" data-entrance=\"slideUp\">\n<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/what-is-aeo\/\"><span class=\"n\">What is AEO?<\/span><span class=\"d\">How to structure the text so that an answer can be extracted from it.<\/span><span class=\"g\">See <i>\u2192<\/i><\/span><\/a>\n<\/div>\n<\/div><\/div><div class=\"bde-button-317-125 bde-button\" data-entrance=\"slideUp\">\n        \n    \n    \n    \n                            \n            \n                    \n            \n            \n\n    \n    \n    \n    \n                            \n    <a class=\"breakdance-link button-atom button-atom--text bde-button__button\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/\" target=\"_self\" data-type=\"url\"  rel=\"follow\" >\n\n    \n        <span class=\"button-atom__text\">Back to the glossary \u2192<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-317-126 bde-section ae-cta\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-317-127 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-317-128 bde-heading\" data-entrance=\"slideUp\">\nFind out how models read your website\n<\/h2><div class=\"bde-text-317-129 bde-text\" data-entrance=\"slideUp\">\nTo start with, you get 250 AeloCoins, without a card. That\u2019s enough to run a scan and test the modules. Once you\u2019ve used them up, you switch to a paid plan. The first scan shows whether the brand-related responses match what\u2019s on the website.\n<\/div><div class=\"bde-button-317-130 bde-button\" data-entrance=\"slideUp\">\n        \n    \n    \n    \n                            \n            \n                    \n            \n            \n\n    \n    \n    \n    \n                            \n    <a class=\"breakdance-link button-atom button-atom--secondary bde-button__button\" href=\"https:\/\/panel.aeloapp.io\/register?plan=free\" target=\"_self\" data-type=\"url\"  rel=\"follow\" >\n\n    \n        <span class=\"button-atom__text\">Try it for free<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div><div class=\"bde-text-317-131 bde-text\" data-entrance=\"slideUp\">\nRelated: <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/\">glossary of terms<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/methodology\/\">methodology<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/visibility-in-ai\/\">Monitoring<\/a>.\n<\/div>\n<\/div><\/div>\n<\/section><\/main>","protected":false},"excerpt":{"rendered":"<p>Structured data consists of tags that describe a webpage\u2019s content in a machine-readable format: what the company is, what it sells and where it operates.<\/p>","protected":false},"author":1,"featured_media":0,"parent":171,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_yoast_wpseo_focuskw":"dane strukturalne","_yoast_wpseo_title":"Dane strukturalne (schema): co to jest | Aelo","_yoast_wpseo_metadesc":"Dane strukturalne to znaczniki, kt\u00f3re opisuj\u0105 zawarto\u015b\u0107 strony w spos\u00f3b czytelny dla maszyn: czym jest firma, co sprzedaje i gdzie dzia\u0142a.","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_breakdance_hide_in_design_set":false,"_breakdance_tags":"","_yoast_wpseo_keywordsynonyms":"[\"schema.org, znaczniki schema, JSON-LD\",\"\",\"\",\"\",\"\"]","_yoast_wpseo_focuskeywords":"[{\"keyword\":\"schema.org co to\",\"score\":56},{\"keyword\":\"dane strukturalne a AI\",\"score\":56},{\"keyword\":\"JSON-LD na stronie\",\"score\":56},{\"keyword\":\"znaczniki FAQPage\",\"score\":56}]","footnotes":""},"class_list":["post-317","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v28.7) - 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