{"id":308,"date":"2026-09-08T17:38:11","date_gmt":"2026-09-08T15:38:11","guid":{"rendered":"https:\/\/aeloapp.io\/?page_id=308"},"modified":"2026-10-25T22:19:18","modified_gmt":"2026-10-25T21:19:18","slug":"share-of-voice","status":"publish","type":"page","link":"https:\/\/aeloapp.io\/en\/wiedza\/slownik\/share-of-voice\/","title":{"rendered":"Share of voice"},"content":{"rendered":"<main id='bde-main'><section class=\"bde-section-308-100 bde-section ae-hs-head\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-text-308-101 bde-text\" data-entrance=\"slideUp\">\n<nav class=\"bc\" aria-label=\"Crumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/\"><span itemprop=\"name\">Home<\/span><\/a><meta itemprop=\"position\" content=\"1\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/\"><span itemprop=\"name\">Knowledge<\/span><\/a><meta itemprop=\"position\" content=\"2\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/\"><span itemprop=\"name\">Glossary<\/span><\/a><meta itemprop=\"position\" content=\"3\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\" aria-current=\"page\">Share of voice<\/span><meta itemprop=\"position\" content=\"4\"><\/li><\/ol><\/nav>\n<\/div><div class=\"bde-div-308-102 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-308-103 bde-text\" data-entrance=\"slideUp\">\nGlossary of terms\n<\/div><h1 class=\"bde-heading-308-104 bde-heading\" data-entrance=\"slideUp\">\nShare of voice\n<\/h1><div class=\"bde-text-308-105 bde-text\" data-entrance=\"slideUp\">\nVisibility in AI\n<\/div><div class=\"bde-text-308-106 bde-text\" data-entrance=\"slideUp\">\n<span itemprop=\"description\">Share of voice refers to the proportion of all mentions in a category that relate to your brand. We calculate this in relation to the competitors specified in Brand Identity, using the same set of search queries.<\/span>\n<\/div><div class=\"bde-text-308-107 bde-text\" data-entrance=\"slideUp\">\nLast updated: 7 September 2026\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-308-108 bde-section ae-hs-what\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-308-109 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-308-110 bde-text\" data-entrance=\"slideUp\">\nWhat does that mean?\n<\/div><h2 class=\"bde-heading-308-111 bde-heading\" data-entrance=\"slideUp\">\nProportion, not number\n<\/h2><div class=\"bde-text-308-112 bde-text\" data-entrance=\"slideUp\">\nThe number of mentions alone doesn\u2019t tell us much, as it depends on how many questions we asked. The share answers a different question: what proportion of the model\u2019s attention in your category goes to you, and what proportion goes to the competition.\n<\/div>\n<\/div><div class=\"bde-code-block-308-113 bde-code-block\" data-entrance=\"slideUp\">\n\n  <div class=\"sv\">\n  <span class=\"sv-lab\">References in a single set of queries<\/span>\n  <div class=\"sv-rows\" role=\"img\" aria-label=\"Sample chart: Your brand 12% mentions, Competitor A 31%, Competitor B 24%, Competitor C 18%, other brands 15%.\">\n    <div class=\"sv-r sv-me\"><span class=\"sv-n\">Your brand<\/span><div class=\"sv-b\"><i style=\"width:12%\"><\/i><\/div><span class=\"sv-v\">12%<\/span><\/div>\n    <div class=\"sv-r\"><span class=\"sv-n\">Competitor A<\/span><div class=\"sv-b\"><i style=\"width:31%\"><\/i><\/div><span class=\"sv-v\">31%<\/span><\/div>\n    <div class=\"sv-r\"><span class=\"sv-n\">Competitor B<\/span><div class=\"sv-b\"><i style=\"width:24%\"><\/i><\/div><span class=\"sv-v\">24%<\/span><\/div>\n    <div class=\"sv-r\"><span class=\"sv-n\">Competitor C<\/span><div class=\"sv-b\"><i style=\"width:18%\"><\/i><\/div><span class=\"sv-v\">18%<\/span><\/div>\n    <div class=\"sv-r sv-rest\"><span class=\"sv-n\">Other brands<\/span><div class=\"sv-b\"><i style=\"width:15%\"><\/i><\/div><span class=\"sv-v\">15%<\/span><\/div>\n  <\/div>\n  <p class=\"sv-note\">The total adds up to 100 per cent. Therefore, an increase in your share means a decrease in someone else\u2019s. These are just examples.<\/p>\n<\/div>\n<style>\n.sv{max-width:900px;font-family:'Nunito Sans',sans-serif}\n.sv-lab{display:block;font:800 10px\/1 'Nunito Sans';letter-spacing:.1em;text-transform:uppercase;color:#8A8F9A;margin-bottom:18px}\n.sv-rows{display:flex;flex-direction:column;gap:12px}\n.sv-r{display:grid;grid-template-columns:150px 1fr 52px;align-items:center;gap:14px}\n.sv-n{font:600 13.5px\/1.4 'Nunito Sans';color:#3B3E47}\n.sv-b{height:10px;border-radius:999px;background:#F1F2F5;position:relative}\n.sv-b i{position:absolute;left:0;top:0;bottom:0;border-radius:999px;background:#C4C7CE}\n.sv-v{font:800 13px\/1 'Nunito Sans';color:#25272D;text-align:right}\n.sv-me .sv-n{font-weight:800;color:#25272D}\n.sv-me .sv-b i{background:#6D5FC7}\n.sv-me .sv-v{color:#5E4FA2}\n.sv-rest .sv-n,.sv-rest .sv-v{color:#8A8F9A}\n.sv-rest .sv-b i{background:#E7E9EE}\n.sv-note{margin:18px 0 0;font:400 13px\/1.65 'Nunito Sans';color:#8A8F9A}\n@media (max-width:760px){ .sv-r{grid-template-columns:1fr;gap:5px} .sv-v{text-align:left} }\n<\/style>\n\n\n<\/div><div class=\"bde-text-308-114 bde-text\" data-entrance=\"slideUp\">\nIt is, therefore, a zero-sum metric, which is why it is so valuable in discussions with the board. An increase in market share means that someone else\u2019s share has decreased. Visibility itself may rise for everyone at the same time when the number of enquiries in a category increases, but market share reflects the actual position.\n<\/div><div class=\"bde-text-308-115 bde-text\" data-entrance=\"slideUp\">\nYou decide for yourselves who to list as competitors in Brand Identity. It\u2019s worth highlighting the brands you want to be associated with, even if they are bigger. We explain how to do this in the article <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/identity\/\">How to describe a brand on Aelo<\/a>.\n<\/div><\/div>\n<\/section><section class=\"bde-section-308-140 bde-section ae-hs-where\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-308-141 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-308-142 bde-text\" data-entrance=\"slideUp\">\nIn the product\n<\/div><h2 class=\"bde-heading-308-143 bde-heading\" data-entrance=\"slideUp\">\nWhere can you see this in Aelo?\n<\/h2>\n<\/div><div class=\"bde-code-block-308-144 bde-code-block\" data-entrance=\"slideUp\">\n\n  <div class=\"gd\">\n  <span class=\"gd-lab\">Where can you see the Aelo listing?<\/span>\n  <div class=\"gd-list\">\n    <div class=\"gd-i\"><i class=\"a\"><\/i><div><b>Tile: Competition in the Visibility module<\/b>\n      <span>Your market share and the market shares of the specified competitors, showing the change between scans.<\/span><\/div><\/div>\n    <div class=\"gd-i\"><i class=\"b\"><\/i><div><b>Measurement history<\/b>\n      <span>How the share changed across successive scans. However, this metric only makes sense when viewed as a trend.<\/span><\/div><\/div>\n    <div class=\"gd-i\"><i class=\"c\"><\/i><div><b>Brand identity<\/b>\n      <span>A list of competitors we\u2019re hoping to compete against. It\u2019s up to you to decide who makes the list.<\/span><\/div><\/div>\n  <\/div>\n<\/div>\n<style>\n.gd{background:#25272D;border-radius:20px;padding:26px;font-family:'Nunito Sans',sans-serif;max-width:900px}\n.gd-lab{display:block;font:800 10px\/1 'Nunito Sans';letter-spacing:.1em;text-transform:uppercase;color:#8E93A0;margin-bottom:18px}\n.gd-list{display:flex;flex-direction:column;gap:10px}\n.gd-i{display:flex;gap:13px;align-items:flex-start;background:rgba(245,246,248,.05);border:1px solid rgba(245,246,248,.12);border-radius:12px;padding:14px 15px}\n.gd-i i{width:8px;height:8px;border-radius:50%;flex-shrink:0;margin-top:6px}\n.gd-i .a{background:#B79CFF}.gd-i .b{background:#7FB3F0}.gd-i .c{background:#E0B872}\n.gd-i b{display:block;font:800 13.5px\/1.35 'Nunito Sans';color:#F5F6F8}\n.gd-i span{display:block;font:400 12.5px\/1.65 'Nunito Sans';color:#9AA0AB;margin-top:4px}\n<\/style>\n\n\n<\/div><div class=\"bde-text-308-145 bde-text\" data-entrance=\"slideUp\">\nWe describe the formula and the rules for calculating the share in <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/methodology\/\">methodology<\/a>.\n<\/div><\/div>\n<\/section><section id=\"faq\" class=\"bde-section-308-122 bde-section ae-faq\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-308-123 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-308-124 bde-text\" data-entrance=\"slideUp\">\nFAQ\n<\/div><h2 class=\"bde-heading-308-125 bde-heading\" data-entrance=\"slideUp\">\nQuestions about participation in the responses\n<\/h2><div class=\"bde-text-308-126 bde-text\" data-entrance=\"slideUp\">\nThe questions most frequently asked in connection with this concept.\n<\/div>\n<\/div><div class=\"bde-text-308-127 bde-text\" data-entrance=\"slideUp\">\n<details class=\"fq\"><summary><span class=\"q\">What is \u2018share of voice\u2019 in the context of AI?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>This is a proportion of all mentions in the category associated with your brand. We calculate this figure in relation to the competitors identified in the Brand Identity, using the same set of search queries and the same models.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">How does it differ from visibility?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>Visibility indicates how often the brand is mentioned in responses. Share indicates what proportion of attention within the category you receive compared to your competitors. More in the entry <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/reference\/\">reference<\/a>.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">Who should I list as a competitor?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>Brands you want to be associated with in your responses, even if they are bigger. You enter them in \u2018Brand Identity\u2019, as described in the article <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/identity\/\">How to describe a brand on Aelo<\/a>.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">Can the share fall as visibility increases?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>Yes. If your competitors are growing faster, your market share will fall despite an increase in the number of mentions. That is why both metrics need to be considered together.<\/p><\/div><\/details>\n<\/div><\/div>\n<\/section><section class=\"bde-section-308-128 bde-section ae-hs-related\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-308-129 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-308-130 bde-text\" data-entrance=\"slideUp\">\nRelated\n<\/div><h2 class=\"bde-heading-308-131 bde-heading\" data-entrance=\"slideUp\">\nSee also\n<\/h2>\n<\/div><div class=\"bde-columns-308-132 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-308-133 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-308-134 bde-text\" data-entrance=\"slideUp\">\n<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/reference\/\"><span class=\"n\">mention<\/span><span class=\"d\">Replacement of the brand name in the text of the model\u2019s response.<\/span><span class=\"g\">See <i>\u2192<\/i><\/span><\/a>\n<\/div>\n<\/div><div class=\"bde-column-308-135 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-308-136 bde-text\" data-entrance=\"slideUp\">\n<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/neutral-scan\/\"><span class=\"n\">Neutral scan<\/span><span class=\"d\">A survey in which the brand name is not mentioned in the question.<\/span><span class=\"g\">See <i>\u2192<\/i><\/span><\/a>\n<\/div>\n<\/div><div class=\"bde-column-308-137 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-308-138 bde-text\" data-entrance=\"slideUp\">\n<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/why-does-ai-recommend-the-competition\/\"><span class=\"n\">Why does AI recommend the competition?<\/span><span class=\"d\">What does the competitor have that you don\u2019t, from the model\u2019s perspective?.<\/span><span class=\"g\">See <i>\u2192<\/i><\/span><\/a>\n<\/div>\n<\/div><\/div><div class=\"bde-button-308-139 bde-button\" data-entrance=\"slideUp\">\n        \n    \n    \n    \n                            \n            \n                    \n            \n            \n\n    \n    \n    \n    \n                            \n    <a class=\"breakdance-link button-atom button-atom--text bde-button__button\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/\" target=\"_self\" data-type=\"url\"  rel=\"follow\" >\n\n    \n        <span class=\"button-atom__text\">Back to the glossary \u2192<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div><\/div>\n<\/section><\/main>","protected":false},"excerpt":{"rendered":"<p>Share of voice is a brand\u2019s share of all mentions in a category. In AI we count it from model answers: your mentions versus competitors\u2019.<\/p>","protected":false},"author":1,"featured_media":0,"parent":171,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_yoast_wpseo_focuskw":"share of voice","_yoast_wpseo_title":"Share of voice: udzia\u0142 marki w odpowiedziach AI | Aelo","_yoast_wpseo_metadesc":"Share of voice to udzia\u0142 marki we wszystkich wzmiankach w kategorii. W AI liczymy go na odpowiedziach modeli: ile razy padasz Ty, a ile konkurenci.","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_breakdance_hide_in_design_set":false,"_breakdance_tags":"","_yoast_wpseo_keywordsynonyms":"[\"udzia\u0142 w odpowiedziach, SOV, udzia\u0142 g\u0142osu marki\",\"\",\"\",\"\",\"\"]","_yoast_wpseo_focuskeywords":"[{\"keyword\":\"share of voice co to\",\"score\":93},{\"keyword\":\"udzia\u0142 w rynku a SOV\",\"score\":61},{\"keyword\":\"SOV w AI\",\"score\":61},{\"keyword\":\"jak liczy\u0107 share of voice\",\"score\":61}]","footnotes":""},"class_list":["post-308","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Share of voice: udzia\u0142 marki w odpowiedziach AI | Aelo<\/title>\n<meta name=\"description\" content=\"Share of voice to udzia\u0142 marki we wszystkich wzmiankach w kategorii. 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