{"id":171,"date":"2026-09-07T07:51:45","date_gmt":"2026-09-07T05:51:45","guid":{"rendered":"https:\/\/aeloapp.io\/?page_id=171"},"modified":"2026-10-26T00:05:59","modified_gmt":"2026-10-25T23:05:59","slug":"dictionary","status":"publish","type":"page","link":"https:\/\/aeloapp.io\/en\/wiedza\/slownik\/","title":{"rendered":"Glossary"},"content":{"rendered":"<main id='bde-main'><section class=\"bde-section-171-384 bde-section ae-sl-head\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-text-171-385 bde-text\">\n<nav class=\"bc\" aria-label=\"Crumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/\"><span itemprop=\"name\">Home<\/span><\/a><meta itemprop=\"position\" content=\"1\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/\"><span itemprop=\"name\">Knowledge<\/span><\/a><meta itemprop=\"position\" content=\"2\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\" aria-current=\"page\">Glossary of terms<\/span><meta itemprop=\"position\" content=\"3\"><\/li><\/ol><\/nav>\n<\/div><div class=\"bde-div-171-386 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-387 bde-text\">\nKnowledge\n<\/div><h1 class=\"bde-heading-171-388 bde-heading\">\nGlossary of terms\n<\/h1><div class=\"bde-text-171-389 bde-text\">\nBrand-building concepts: from positioning, content and design, to advertising, competition and visibility in AI. Brief definitions, one sentence per term.\n<\/div><div class=\"bde-text-171-390 bde-text\">\n34 terms \u00b7 last updated: 5 October 2026\n<\/div>\n<\/div><div class=\"bde-text-171-391 bde-text\">\n<nav class=\"ix\" aria-label=\"Alphabetical index\"><ol><li><a href=\"#litera-A\">A<\/a><\/li><li><a href=\"#litera-B\">B<\/a><\/li><li><a href=\"#litera-C\">C<\/a><\/li><li><a href=\"#litera-D\">D<\/a><\/li><li><a href=\"#litera-F\">F<\/a><\/li><li><a href=\"#litera-G\">G<\/a><\/li><li><a href=\"#litera-I\">I<\/a><\/li><li><a href=\"#litera-K\">K<\/a><\/li><li><a href=\"#litera-L\">L<\/a><\/li><li><a href=\"#litera-M\">M<\/a><\/li><li><a href=\"#litera-N\">N<\/a><\/li><li><a href=\"#litera-P\">P<\/a><\/li><li><a href=\"#litera-R\">R<\/a><\/li><li><a href=\"#litera-S\">S<\/a><\/li><li><a href=\"#litera-T\">T<\/a><\/li><li><a href=\"#litera-U\">U<\/a><\/li><li><a href=\"#litera-W\">W<\/a><\/li><li><a href=\"#litera-Z\">Z<\/a><\/li><\/ol><\/nav><div class=\"lg\"><span style=\"background:#EDEAF9;color:#5E4FA2\">Visibility in AI<\/span><span style=\"background:#E4EEF9;color:#2E6BB3\">Brand and positioning<\/span><span style=\"background:#E3F1EC;color:#2F7A66\">Content<\/span><span style=\"background:#F7EFE2;color:#9C7A3F\">Design and branding<\/span><span style=\"background:#EDEAF9;color:#5E4FA2\">Advertising and campaigns<\/span><span style=\"background:#F7EFE2;color:#9C7A3F\">Competition<\/span><span style=\"background:#E3F1EC;color:#2F7A66\">Data<\/span><\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-171-392 bde-section ae-sl-terms\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-text-171-393 bde-text\" data-entrance=\"slideUp\">\n<h2 class=\"le\" id=\"litera-A\" style=\"margin:0;font-size:16px;line-height:inherit\"><b>A<\/b><i><\/i><\/h2>\n<\/div><div class=\"bde-columns-171-394 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-171-395 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-396 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">AeloCoins<\/span><span class=\"ct\" style=\"background:#E3F1EC;color:#2F7A66\">Data<\/span><span class=\"df\" itemprop=\"description\">A billing unit within Aelo, included in the subscription as a monthly allowance.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/aelocoins\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><div class=\"bde-column-171-397 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-398 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">AEO (Answer Engine Optimisation)<\/span><span class=\"ct\" style=\"background:#EDEAF9;color:#5E4FA2\">Visibility in AI<\/span><span class=\"df\" itemprop=\"description\">Optimising the website so that AI cites it as a source for its answers.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/what-is-aeo\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><div class=\"bde-column-171-399 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-400 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Brand aliases<\/span><span class=\"ct\" style=\"background:#E4EEF9;color:#2E6BB3\">Brand and positioning<\/span><span class=\"df\" itemprop=\"description\">Alternative names and variants under which the brand is recognised.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/brand-aliases\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><\/div><div class=\"bde-columns-171-401 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-171-402 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-403 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Visibility audit<\/span><span class=\"ct\" style=\"background:#EDEAF9;color:#5E4FA2\">Visibility in AI<\/span><span class=\"df\" itemprop=\"description\">A full report on brand visibility in AI responses, available once a month on paid plans.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/visibility-audit\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><\/div><div class=\"bde-text-171-404 bde-text\" data-entrance=\"slideUp\">\n<h2 class=\"le\" id=\"litera-B\" style=\"margin:0;font-size:16px;line-height:inherit\"><b>B<\/b><i><\/i><\/h2>\n<\/div><div class=\"bde-columns-171-405 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-171-406 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-407 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Barrier<\/span><span class=\"ct\" style=\"background:#EDEAF9;color:#5E4FA2\">Visibility in AI<\/span><span class=\"df\" itemprop=\"description\">A lack of evidence, meaning the model has no basis on which to name or recommend a brand.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/barrier\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><div class=\"bde-column-171-408 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-409 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Brief<\/span><span class=\"ct\" style=\"background:#E3F1EC;color:#2F7A66\">Content<\/span><span class=\"df\" itemprop=\"description\">A brief description of the content-related task: topic, aim, purpose and points to be covered.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/brief\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><\/div><div class=\"bde-text-171-410 bde-text\" data-entrance=\"slideUp\">\n<h2 class=\"le\" id=\"litera-C\" style=\"margin:0;font-size:16px;line-height:inherit\"><b>C<\/b><i><\/i><\/h2>\n<\/div><div class=\"bde-columns-171-411 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-171-412 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-413 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Citation<\/span><span class=\"ct\" style=\"background:#EDEAF9;color:#5E4FA2\">Visibility in AI<\/span><span class=\"df\" itemprop=\"description\">Specifying your domain as the source on which the model bases its response.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/citation\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><\/div><div class=\"bde-text-171-414 bde-text\" data-entrance=\"slideUp\">\n<h2 class=\"le\" id=\"litera-D\" style=\"margin:0;font-size:16px;line-height:inherit\"><b>D<\/b><i><\/i><\/h2>\n<\/div><div class=\"bde-columns-171-415 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-171-416 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-417 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Structured data<\/span><span class=\"ct\" style=\"background:#EDEAF9;color:#5E4FA2\">Visibility in AI<\/span><span class=\"df\" itemprop=\"description\">Mark-up (schema) that describes content in a way that machines can understand.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/structural-data\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><\/div><div class=\"bde-text-171-418 bde-text\" data-entrance=\"slideUp\">\n<h2 class=\"le\" id=\"litera-F\" style=\"margin:0;font-size:16px;line-height:inherit\"><b>F<\/b><i><\/i><\/h2>\n<\/div><div class=\"bde-columns-171-419 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-171-420 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-421 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Content pillars<\/span><span class=\"ct\" style=\"background:#E3F1EC;color:#2F7A66\">Content<\/span><span class=\"df\" itemprop=\"description\">The main thematic areas around which the brand builds its communications.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/content-pillars\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><div class=\"bde-column-171-422 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-423 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Key phrases<\/span><span class=\"ct\" style=\"background:#EDEAF9;color:#5E4FA2\">Visibility in AI<\/span><span class=\"df\" itemprop=\"description\">Keywords from your category that Aelo uses to check whether models mention the brand.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/key-phrases\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><\/div><div class=\"bde-text-171-424 bde-text\" data-entrance=\"slideUp\">\n<h2 class=\"le\" id=\"litera-G\" style=\"margin:0;font-size:16px;line-height:inherit\"><b>G<\/b><i><\/i><\/h2>\n<\/div><div class=\"bde-columns-171-425 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-171-426 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-427 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">GEO (Generative Engine Optimisation)<\/span><span class=\"ct\" style=\"background:#EDEAF9;color:#5E4FA2\">Visibility in AI<\/span><span class=\"df\" itemprop=\"description\">Optimising the brand so that the AI mentions it in its responses.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/what-is-geo\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><div class=\"bde-column-171-428 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-429 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">The knowledge graph<\/span><span class=\"ct\" style=\"background:#E3F1EC;color:#2F7A66\">Data<\/span><span class=\"df\" itemprop=\"description\">A network of interconnected facts about a brand that grows with every scan and piece of content.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/knowledge-graph\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><div class=\"bde-column-171-430 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-431 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Target group<\/span><span class=\"ct\" style=\"background:#E4EEF9;color:#2E6BB3\">Brand and positioning<\/span><span class=\"df\" itemprop=\"description\">The audience to whom the brand directs its message and offering.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/target-group\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><\/div><div class=\"bde-text-171-432 bde-text\" data-entrance=\"slideUp\">\n<h2 class=\"le\" id=\"litera-I\" style=\"margin:0;font-size:16px;line-height:inherit\"><b>I<\/b><i><\/i><\/h2>\n<\/div><div class=\"bde-columns-171-433 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-171-434 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-435 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Visual identity<\/span><span class=\"ct\" style=\"background:#F7EFE2;color:#9C7A3F\">Design and branding<\/span><span class=\"df\" itemprop=\"description\">A consistent brand identity: colours, typography, logo, style.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/corporate-identity\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><div class=\"bde-column-171-436 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-437 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Search intent<\/span><span class=\"ct\" style=\"background:#E3F1EC;color:#2F7A66\">Content<\/span><span class=\"df\" itemprop=\"description\">The purpose for which the recipient asks a question: informational, transactional, comparative.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/search-intent\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><\/div><div class=\"bde-text-171-438 bde-text\" data-entrance=\"slideUp\">\n<h2 class=\"le\" id=\"litera-K\" style=\"margin:0;font-size:16px;line-height:inherit\"><b>K<\/b><i><\/i><\/h2>\n<\/div><div class=\"bde-columns-171-439 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-171-440 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-441 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Creation<\/span><span class=\"ct\" style=\"background:#EDEAF9;color:#5E4FA2\">Advertising and campaigns<\/span><span class=\"df\" itemprop=\"description\">Ready-made advertising material used to create campaign formats.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/creation\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><\/div><div class=\"bde-text-171-442 bde-text\" data-entrance=\"slideUp\">\n<h2 class=\"le\" id=\"litera-L\" style=\"margin:0;font-size:16px;line-height:inherit\"><b>L<\/b><i><\/i><\/h2>\n<\/div><div class=\"bde-columns-171-443 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-171-444 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-445 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">llms.txt<\/span><span class=\"ct\" style=\"background:#EDEAF9;color:#5E4FA2\">Visibility in AI<\/span><span class=\"df\" itemprop=\"description\">A file that specifies what the AI models should extract from your website.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/llms-txt\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><div class=\"bde-column-171-446 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-447 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Content gap<\/span><span class=\"ct\" style=\"background:#F7EFE2;color:#9C7A3F\">Competition<\/span><span class=\"df\" itemprop=\"description\">A topic or phrase where your competitors are present, but you are not.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/content-gap\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><\/div><div class=\"bde-text-171-448 bde-text\" data-entrance=\"slideUp\">\n<h2 class=\"le\" id=\"litera-M\" style=\"margin:0;font-size:16px;line-height:inherit\"><b>M<\/b><i><\/i><\/h2>\n<\/div><div class=\"bde-columns-171-449 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-171-450 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-451 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Brand<\/span><span class=\"ct\" style=\"background:#E3F1EC;color:#2F7A66\">Data<\/span><span class=\"df\" itemprop=\"description\">A single entity included in the survey: a company, a shop, a product or a person.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/brand\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><div class=\"bde-column-171-452 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-453 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Modules<\/span><span class=\"ct\" style=\"background:#E3F1EC;color:#2F7A66\">Data<\/span><span class=\"df\" itemprop=\"description\">The sections of the Aelo panel, each of which is responsible for a different stage in the work on visibility.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/modules\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><\/div><div class=\"bde-text-171-454 bde-text\" data-entrance=\"slideUp\">\n<h2 class=\"le\" id=\"litera-N\" style=\"margin:0;font-size:16px;line-height:inherit\"><b>N<\/b><i><\/i><\/h2>\n<\/div><div class=\"bde-columns-171-455 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-171-456 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-457 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Neutral scan<\/span><span class=\"ct\" style=\"background:#EDEAF9;color:#5E4FA2\">Visibility in AI<\/span><span class=\"df\" itemprop=\"description\">A measurement of brand visibility without mentioning the brand name, reflecting the actual situation.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/neutral-scan\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><\/div><div class=\"bde-text-171-458 bde-text\" data-entrance=\"slideUp\">\n<h2 class=\"le\" id=\"litera-P\" style=\"margin:0;font-size:16px;line-height:inherit\"><b>P<\/b><i><\/i><\/h2>\n<\/div><div class=\"bde-columns-171-459 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-171-460 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-461 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Pain point<\/span><span class=\"ct\" style=\"background:#E4EEF9;color:#2E6BB3\">Brand and positioning<\/span><span class=\"df\" itemprop=\"description\">A specific problem faced by the customer that the brand solves.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/pain-point\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><div class=\"bde-column-171-462 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-463 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Full scan<\/span><span class=\"ct\" style=\"background:#EDEAF9;color:#5E4FA2\">Visibility in AI<\/span><span class=\"df\" itemprop=\"description\">Monthly progress covering the full range of queries, citations, competition, barriers and the audit.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/full-scan\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><div class=\"bde-column-171-464 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-465 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Brand positioning<\/span><span class=\"ct\" style=\"background:#E4EEF9;color:#2E6BB3\">Brand and positioning<\/span><span class=\"df\" itemprop=\"description\">The position the brand occupies in the consumer\u2019s mind relative to the competition.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/brand-positioning\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><\/div><div class=\"bde-text-171-466 bde-text\" data-entrance=\"slideUp\">\n<h2 class=\"le\" id=\"litera-R\" style=\"margin:0;font-size:16px;line-height:inherit\"><b>R<\/b><i><\/i><\/h2>\n<\/div><div class=\"bde-columns-171-467 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-171-468 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-469 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Diagnosis and recommendation<\/span><span class=\"ct\" style=\"background:#EDEAF9;color:#5E4FA2\">Visibility in AI<\/span><span class=\"df\" itemprop=\"description\">Recognition is when the model is aware of a brand. A recommendation is when the model mentions it in response to a question about a category.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/assessment-and-recommendation\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><\/div><div class=\"bde-text-171-470 bde-text\" data-entrance=\"slideUp\">\n<h2 class=\"le\" id=\"litera-S\" style=\"margin:0;font-size:16px;line-height:inherit\"><b>S<\/b><i><\/i><\/h2>\n<\/div><div class=\"bde-columns-171-471 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-171-472 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-473 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Sentiment<\/span><span class=\"ct\" style=\"background:#EDEAF9;color:#5E4FA2\">Visibility in AI<\/span><span class=\"df\" itemprop=\"description\">The tone in which the brand is described: positive, neutral, negative.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/sentiment\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><\/div><div class=\"bde-text-171-474 bde-text\" data-entrance=\"slideUp\">\n<h2 class=\"le\" id=\"litera-T\" style=\"margin:0;font-size:16px;line-height:inherit\"><b>T<\/b><i><\/i><\/h2>\n<\/div><div class=\"bde-columns-171-475 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-171-476 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-477 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Tone of communication<\/span><span class=\"ct\" style=\"background:#E4EEF9;color:#2E6BB3\">Brand and positioning<\/span><span class=\"df\" itemprop=\"description\">The way a brand communicates with its audience: language, style, character.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/tone-of-communication\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><div class=\"bde-column-171-478 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-479 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Brand identity<\/span><span class=\"ct\" style=\"background:#E4EEF9;color:#2E6BB3\">Brand and positioning<\/span><span class=\"df\" itemprop=\"description\">Brand profile: description, target audience, tone, USP, pillars and keywords.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/identity\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><\/div><div class=\"bde-text-171-480 bde-text\" data-entrance=\"slideUp\">\n<h2 class=\"le\" id=\"litera-U\" style=\"margin:0;font-size:16px;line-height:inherit\"><b>U<\/b><i><\/i><\/h2>\n<\/div><div class=\"bde-columns-171-481 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-171-482 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-483 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">proportion of responses<\/span><span class=\"ct\" style=\"background:#EDEAF9;color:#5E4FA2\">Visibility in AI<\/span><span class=\"df\" itemprop=\"description\">The proportion of mentions of your brand compared to competitors for the same set of phrases.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/share-of-voice\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><div class=\"bde-column-171-484 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-485 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">USP<\/span><span class=\"ct\" style=\"background:#E4EEF9;color:#2E6BB3\">Brand and positioning<\/span><span class=\"df\" itemprop=\"description\">A unique value proposition \u2013 what sets a brand apart from the rest.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/usp\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><div class=\"bde-column-171-486 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-487 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Users<\/span><span class=\"ct\" style=\"background:#E3F1EC;color:#2F7A66\">Data<\/span><span class=\"df\" itemprop=\"description\">People with their own access to the Aelo dashboard as part of their plan.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/users\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><\/div><div class=\"bde-text-171-488 bde-text\" data-entrance=\"slideUp\">\n<h2 class=\"le\" id=\"litera-W\" style=\"margin:0;font-size:16px;line-height:inherit\"><b>W<\/b><i><\/i><\/h2>\n<\/div><div class=\"bde-columns-171-489 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-171-490 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-491 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Citation index<\/span><span class=\"ct\" style=\"background:#EDEAF9;color:#5E4FA2\">Visibility in AI<\/span><span class=\"df\" itemprop=\"description\">The proportion of AI responses in which your domain is cited as the source.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/citation-index\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><div class=\"bde-column-171-492 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-493 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">mention<\/span><span class=\"ct\" style=\"background:#EDEAF9;color:#5E4FA2\">Visibility in AI<\/span><span class=\"df\" itemprop=\"description\">Mention of your brand name in the AI model\u2019s response.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/reference\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><\/div><div class=\"bde-text-171-494 bde-text\" data-entrance=\"slideUp\">\n<h2 class=\"le\" id=\"litera-Z\" style=\"margin:0;font-size:16px;line-height:inherit\"><b>Z<\/b><i><\/i><\/h2>\n<\/div><div class=\"bde-columns-171-495 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-171-496 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-497 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Frozen query set<\/span><span class=\"ct\" style=\"background:#EDEAF9;color:#5E4FA2\">Visibility in AI<\/span><span class=\"df\" itemprop=\"description\">A list of questions established during the first scan and kept unchanged for subsequent scans, so that the measurements can be compared.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/frozen-query-set\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><\/div><\/div>\n<\/section><section class=\"bde-section-171-378 bde-section ae-cta\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-171-379 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-171-380 bde-heading\" data-entrance=\"slideUp\">\nSee these terms in your own report\n<\/h2><div class=\"bde-text-171-381 bde-text\" data-entrance=\"slideUp\">\nYou start with 250 AeloCoins, without a card. That\u2019s enough to run a measurement and test the modules. Once you\u2019ve used them up, you switch to a paid plan. Measurements work straight away, and a full report on your brand is included from the Starter plan onwards. Mentions, citations and barriers are easiest to understand using your own figures.\n<\/div><div class=\"bde-button-171-382 bde-button\" data-entrance=\"slideUp\">\n        \n    \n    \n    \n                            \n            \n                    \n            \n            \n\n    \n    \n    \n    \n                            \n    <a class=\"breakdance-link button-atom button-atom--secondary bde-button__button\" href=\"https:\/\/panel.aeloapp.io\/register?plan=free\" target=\"_self\" data-type=\"url\"  rel=\"follow\" >\n\n    \n        <span class=\"button-atom__text\">Try it for free<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div><div class=\"bde-text-171-383 bde-text\" data-entrance=\"slideUp\">\nRelated: <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/what-is-geo\/\">What is GEO?<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/what-is-aeo\/\">What is an AEO?<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/methodology\/\">methodology<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/\">all knowledge<\/a>.\n<\/div>\n<\/div><\/div>\n<\/section><\/main>","protected":false},"excerpt":{"rendered":"<p>Glossary of AI terms in marketing: citation, mention, share of voice, barrier, knowledge graph, llms.txt and other visibility measurement terms, in brief.<\/p>","protected":false},"author":1,"featured_media":0,"parent":70,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_yoast_wpseo_focuskw":"s\u0142ownik poj\u0119\u0107 AI","_yoast_wpseo_title":"S\u0142ownik poj\u0119\u0107 AI: cytowanie, wzmianka, share of voice | Aelo","_yoast_wpseo_metadesc":"S\u0142ownik poj\u0119\u0107 AI w marketingu: cytowanie, wzmianka, share of voice, bariera, graf wiedzy, llms.txt i inne terminy z pomiaru widoczno\u015bci, kr\u00f3tko.","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_breakdance_hide_in_design_set":false,"_breakdance_tags":"","_yoast_wpseo_keywordsynonyms":"[\"s\u0142ownik AI w marketingu, poj\u0119cia widoczno\u015bci w AI, s\u0142ownik GEO\",\"\",\"\",\"\",\"\"]","_yoast_wpseo_focuskeywords":"[{\"keyword\":\"poj\u0119cia AI search\",\"score\":56},{\"keyword\":\"s\u0142ownik marketingowy\",\"score\":56},{\"keyword\":\"terminy widoczno\u015bci w AI\",\"score\":67},{\"keyword\":\"definicje poj\u0119\u0107 AI\",\"score\":56}]","footnotes":""},"class_list":["post-171","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v28.7) - 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