{"id":171,"date":"2026-09-07T07:51:45","date_gmt":"2026-09-07T05:51:45","guid":{"rendered":"https:\/\/aeloapp.io\/?page_id=171"},"modified":"2026-09-16T15:35:54","modified_gmt":"2026-09-16T13:35:54","slug":"dictionary","status":"publish","type":"page","link":"https:\/\/aeloapp.io\/en\/wiedza\/slownik\/","title":{"rendered":"Glossary"},"content":{"rendered":"<main id='bde-main'><section class=\"bde-section-171-172 bde-section ae-sl-head\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-text-171-173 bde-text\" data-entrance=\"slideUp\">\n<nav class=\"bc\" aria-label=\"Crumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/\"><span itemprop=\"name\">Home<\/span><\/a><meta itemprop=\"position\" content=\"1\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/\"><span itemprop=\"name\">Knowledge<\/span><\/a><meta itemprop=\"position\" content=\"2\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\" aria-current=\"page\">Glossary of terms<\/span><meta itemprop=\"position\" content=\"3\"><\/li><\/ol><\/nav>\n<\/div><div class=\"bde-div-171-174 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-175 bde-text\" data-entrance=\"slideUp\">\nKnowledge\n<\/div><h1 class=\"bde-heading-171-176 bde-heading\" data-entrance=\"slideUp\">\nGlossary of terms\n<\/h1><div class=\"bde-text-171-177 bde-text\" data-entrance=\"slideUp\">\nBrand-building concepts: from positioning, content and design, to advertising, competition and visibility in AI. Brief definitions, one sentence per term.\n<\/div><div class=\"bde-text-171-178 bde-text\" data-entrance=\"slideUp\">\n30 terms \u00b7 last updated: 6 September 2026\n<\/div>\n<\/div><div class=\"bde-text-171-179 bde-text\" data-entrance=\"slideUp\">\n<nav class=\"ix\" aria-label=\"Alphabetical index\"><ol><li><a href=\"#litera-A\">A<\/a><\/li><li><a href=\"#litera-B\">B<\/a><\/li><li><a href=\"#litera-C\">C<\/a><\/li><li><a href=\"#litera-D\">D<\/a><\/li><li><a href=\"#litera-F\">F<\/a><\/li><li><a href=\"#litera-G\">G<\/a><\/li><li><a href=\"#litera-I\">I<\/a><\/li><li><a href=\"#litera-K\">K<\/a><\/li><li><a href=\"#litera-L\">L<\/a><\/li><li><a href=\"#litera-M\">M<\/a><\/li><li><a href=\"#litera-N\">N<\/a><\/li><li><a href=\"#litera-P\">P<\/a><\/li><li><a href=\"#litera-R\">R<\/a><\/li><li><a href=\"#litera-S\">S<\/a><\/li><li><a href=\"#litera-T\">T<\/a><\/li><li><a href=\"#litera-U\">U<\/a><\/li><li><a href=\"#litera-W\">W<\/a><\/li><li><a href=\"#litera-Z\">Z<\/a><\/li><\/ol><\/nav><div class=\"lg\"><span style=\"background:#EDEAF9;color:#5E4FA2\">Visibility in AI<\/span><span style=\"background:#E4EEF9;color:#2E6BB3\">Brand and positioning<\/span><span style=\"background:#E3F1EC;color:#2F7A66\">Contents<\/span><span style=\"background:#F7EFE2;color:#9C7A3F\">Design and branding<\/span><span style=\"background:#EDEAF9;color:#5E4FA2\">Advertising and campaigns<\/span><span style=\"background:#F7EFE2;color:#9C7A3F\">Competition<\/span><span style=\"background:#E3F1EC;color:#2F7A66\">Data<\/span><\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-171-281 bde-section ae-sl-terms\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-text-171-282 bde-text\" data-entrance=\"slideUp\">\n<span class=\"le\" id=\"litera-A\"><b>A<\/b><i><\/i><\/span>\n<\/div><div class=\"bde-columns-171-283 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-171-284 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-285 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">AeloCoins<\/span><span class=\"ct\" style=\"background:#E3F1EC;color:#2F7A66\">Data<\/span><span class=\"df\" itemprop=\"description\">A billing unit within Aelo, included in the subscription as a monthly allowance.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/aelocoins\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><div class=\"bde-column-171-286 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-287 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">AEO (Answer Engine Optimisation)<\/span><span class=\"ct\" style=\"background:#EDEAF9;color:#5E4FA2\">Visibility in AI<\/span><span class=\"df\" itemprop=\"description\">Optimising the website so that AI cites it as a source for its answers.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/what-is-aeo\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><div class=\"bde-column-171-288 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-289 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Brand aliases<\/span><span class=\"ct\" style=\"background:#E4EEF9;color:#2E6BB3\">Brand and positioning<\/span><span class=\"df\" itemprop=\"description\">Alternative names and variants under which the brand is recognised.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/brand-aliases\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><\/div><div class=\"bde-text-171-290 bde-text\" data-entrance=\"slideUp\">\n<span class=\"le\" id=\"litera-B\"><b>B<\/b><i><\/i><\/span>\n<\/div><div class=\"bde-columns-171-291 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-171-292 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-293 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Barrier<\/span><span class=\"ct\" style=\"background:#EDEAF9;color:#5E4FA2\">Visibility in AI<\/span><span class=\"df\" itemprop=\"description\">A lack of evidence, meaning the model has no basis on which to name or recommend a brand.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/barrier\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><div class=\"bde-column-171-294 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-295 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Brief<\/span><span class=\"ct\" style=\"background:#E3F1EC;color:#2F7A66\">Contents<\/span><span class=\"df\" itemprop=\"description\">A brief description of the content-related task: topic, aim, purpose and points to be covered.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/brief\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><\/div><div class=\"bde-text-171-296 bde-text\" data-entrance=\"slideUp\">\n<span class=\"le\" id=\"litera-C\"><b>C<\/b><i><\/i><\/span>\n<\/div><div class=\"bde-columns-171-297 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-171-298 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-299 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Citation<\/span><span class=\"ct\" style=\"background:#EDEAF9;color:#5E4FA2\">Visibility in AI<\/span><span class=\"df\" itemprop=\"description\">Specifying your domain as the source on which the model bases its response.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/citation\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><\/div><div class=\"bde-text-171-300 bde-text\" data-entrance=\"slideUp\">\n<span class=\"le\" id=\"litera-D\"><b>D<\/b><i><\/i><\/span>\n<\/div><div class=\"bde-columns-171-301 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-171-302 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-303 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Structural data<\/span><span class=\"ct\" style=\"background:#EDEAF9;color:#5E4FA2\">Visibility in AI<\/span><span class=\"df\" itemprop=\"description\">Mark-up (schema) that describes content in a way that machines can understand.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/structural-data\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><\/div><div class=\"bde-text-171-304 bde-text\" data-entrance=\"slideUp\">\n<span class=\"le\" id=\"litera-F\"><b>F<\/b><i><\/i><\/span>\n<\/div><div class=\"bde-columns-171-305 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-171-306 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-307 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Content pillars<\/span><span class=\"ct\" style=\"background:#E3F1EC;color:#2F7A66\">Contents<\/span><span class=\"df\" itemprop=\"description\">The main thematic areas around which the brand builds its communications.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/content-pillars\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><\/div><div class=\"bde-text-171-308 bde-text\" data-entrance=\"slideUp\">\n<span class=\"le\" id=\"litera-G\"><b>G<\/b><i><\/i><\/span>\n<\/div><div class=\"bde-columns-171-309 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-171-310 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-311 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">GEO (Generative Engine Optimisation)<\/span><span class=\"ct\" style=\"background:#EDEAF9;color:#5E4FA2\">Visibility in AI<\/span><span class=\"df\" itemprop=\"description\">Optimising the brand so that the AI mentions it in its responses.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/what-is-geo\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><div class=\"bde-column-171-312 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-313 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Knowledge graph<\/span><span class=\"ct\" style=\"background:#E3F1EC;color:#2F7A66\">Data<\/span><span class=\"df\" itemprop=\"description\">A network of interconnected facts about a brand that grows with every scan and piece of content.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/knowledge-graph\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><div class=\"bde-column-171-314 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-315 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Target group<\/span><span class=\"ct\" style=\"background:#E4EEF9;color:#2E6BB3\">Brand and positioning<\/span><span class=\"df\" itemprop=\"description\">The audience to whom the brand directs its message and offering.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/target-group\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><\/div><div class=\"bde-text-171-316 bde-text\" data-entrance=\"slideUp\">\n<span class=\"le\" id=\"litera-I\"><b>I<\/b><i><\/i><\/span>\n<\/div><div class=\"bde-columns-171-317 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-171-318 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-319 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Visual identity<\/span><span class=\"ct\" style=\"background:#F7EFE2;color:#9C7A3F\">Design and branding<\/span><span class=\"df\" itemprop=\"description\">A consistent brand identity: colours, typography, logo, style.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/corporate-identity\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><div class=\"bde-column-171-320 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-321 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Search intent<\/span><span class=\"ct\" style=\"background:#E3F1EC;color:#2F7A66\">Contents<\/span><span class=\"df\" itemprop=\"description\">The purpose for which the recipient asks a question: informational, transactional, comparative.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/search-intent\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><\/div><div class=\"bde-text-171-322 bde-text\" data-entrance=\"slideUp\">\n<span class=\"le\" id=\"litera-K\"><b>K<\/b><i><\/i><\/span>\n<\/div><div class=\"bde-columns-171-323 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-171-324 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-325 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Creation<\/span><span class=\"ct\" style=\"background:#EDEAF9;color:#5E4FA2\">Advertising and campaigns<\/span><span class=\"df\" itemprop=\"description\">Ready-made advertising material used to create campaign formats.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/creation\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><\/div><div class=\"bde-text-171-326 bde-text\" data-entrance=\"slideUp\">\n<span class=\"le\" id=\"litera-L\"><b>L<\/b><i><\/i><\/span>\n<\/div><div class=\"bde-columns-171-327 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-171-328 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-329 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">llms.txt<\/span><span class=\"ct\" style=\"background:#EDEAF9;color:#5E4FA2\">Visibility in AI<\/span><span class=\"df\" itemprop=\"description\">A file that specifies what the AI models should extract from your website.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/llms-txt\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><div class=\"bde-column-171-330 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-331 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Content gap<\/span><span class=\"ct\" style=\"background:#F7EFE2;color:#9C7A3F\">Competition<\/span><span class=\"df\" itemprop=\"description\">A topic or phrase where your competitors are present, but you are not.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/content-gap\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><\/div><div class=\"bde-text-171-332 bde-text\" data-entrance=\"slideUp\">\n<span class=\"le\" id=\"litera-M\"><b>M<\/b><i><\/i><\/span>\n<\/div><div class=\"bde-columns-171-333 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-171-334 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-335 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Brand<\/span><span class=\"ct\" style=\"background:#E3F1EC;color:#2F7A66\">Data<\/span><span class=\"df\" itemprop=\"description\">A single entity included in the survey: a company, a shop, a product or a person.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/brand\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><\/div><div class=\"bde-text-171-336 bde-text\" data-entrance=\"slideUp\">\n<span class=\"le\" id=\"litera-N\"><b>N<\/b><i><\/i><\/span>\n<\/div><div class=\"bde-columns-171-337 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-171-338 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-339 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Neutral scan<\/span><span class=\"ct\" style=\"background:#EDEAF9;color:#5E4FA2\">Visibility in AI<\/span><span class=\"df\" itemprop=\"description\">A measurement of brand visibility without mentioning the brand name, reflecting the actual situation.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/neutral-scan\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><\/div><div class=\"bde-text-171-340 bde-text\" data-entrance=\"slideUp\">\n<span class=\"le\" id=\"litera-P\"><b>P<\/b><i><\/i><\/span>\n<\/div><div class=\"bde-columns-171-341 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-171-342 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-343 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Pain point<\/span><span class=\"ct\" style=\"background:#E4EEF9;color:#2E6BB3\">Brand and positioning<\/span><span class=\"df\" itemprop=\"description\">A specific problem faced by the customer that the brand solves.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/pain-point\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><div class=\"bde-column-171-344 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-345 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Full scan<\/span><span class=\"ct\" style=\"background:#EDEAF9;color:#5E4FA2\">Visibility in AI<\/span><span class=\"df\" itemprop=\"description\">Monthly progress covering the full range of queries, citations, competition, barriers and the audit.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/full-scan\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><div class=\"bde-column-171-346 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-347 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Brand positioning<\/span><span class=\"ct\" style=\"background:#E4EEF9;color:#2E6BB3\">Brand and positioning<\/span><span class=\"df\" itemprop=\"description\">The position the brand occupies in the consumer\u2019s mind relative to the competition.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/brand-positioning\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><\/div><div class=\"bde-text-171-348 bde-text\" data-entrance=\"slideUp\">\n<span class=\"le\" id=\"litera-R\"><b>R<\/b><i><\/i><\/span>\n<\/div><div class=\"bde-columns-171-349 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-171-350 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-351 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Diagnosis and recommendation<\/span><span class=\"ct\" style=\"background:#EDEAF9;color:#5E4FA2\">Visibility in AI<\/span><span class=\"df\" itemprop=\"description\">Recognition is when the model is aware of a brand. A recommendation is when the model mentions it in response to a question about a category.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/assessment-and-recommendation\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><\/div><div class=\"bde-text-171-352 bde-text\" data-entrance=\"slideUp\">\n<span class=\"le\" id=\"litera-S\"><b>S<\/b><i><\/i><\/span>\n<\/div><div class=\"bde-columns-171-353 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-171-354 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-355 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Sentiment<\/span><span class=\"ct\" style=\"background:#EDEAF9;color:#5E4FA2\">Visibility in AI<\/span><span class=\"df\" itemprop=\"description\">The tone in which the brand is described: positive, neutral, negative.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/sentiment\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><\/div><div class=\"bde-text-171-356 bde-text\" data-entrance=\"slideUp\">\n<span class=\"le\" id=\"litera-T\"><b>T<\/b><i><\/i><\/span>\n<\/div><div class=\"bde-columns-171-357 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-171-358 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-359 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Tone of communication<\/span><span class=\"ct\" style=\"background:#E4EEF9;color:#2E6BB3\">Brand and positioning<\/span><span class=\"df\" itemprop=\"description\">The way a brand communicates with its audience: language, style, character.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/tone-of-communication\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><div class=\"bde-column-171-360 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-361 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Brand identity<\/span><span class=\"ct\" style=\"background:#E4EEF9;color:#2E6BB3\">Brand and positioning<\/span><span class=\"df\" itemprop=\"description\">Brand profile: description, target audience, tone, USP, pillars and keywords.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/identity\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><\/div><div class=\"bde-text-171-362 bde-text\" data-entrance=\"slideUp\">\n<span class=\"le\" id=\"litera-U\"><b>U<\/b><i><\/i><\/span>\n<\/div><div class=\"bde-columns-171-363 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-171-364 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-365 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">proportion of responses<\/span><span class=\"ct\" style=\"background:#EDEAF9;color:#5E4FA2\">Visibility in AI<\/span><span class=\"df\" itemprop=\"description\">The proportion of mentions of your brand compared to competitors for the same set of phrases.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/share-of-voice\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><div class=\"bde-column-171-366 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-367 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">USP<\/span><span class=\"ct\" style=\"background:#E4EEF9;color:#2E6BB3\">Brand and positioning<\/span><span class=\"df\" itemprop=\"description\">A unique value proposition \u2013 what sets a brand apart from the rest.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/usp\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><\/div><div class=\"bde-text-171-368 bde-text\" data-entrance=\"slideUp\">\n<span class=\"le\" id=\"litera-W\"><b>W<\/b><i><\/i><\/span>\n<\/div><div class=\"bde-columns-171-369 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-171-370 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-371 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Citation index<\/span><span class=\"ct\" style=\"background:#EDEAF9;color:#5E4FA2\">Visibility in AI<\/span><span class=\"df\" itemprop=\"description\">The proportion of AI responses in which your domain is cited as the source.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/citation-index\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><div class=\"bde-column-171-372 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-373 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Mention<\/span><span class=\"ct\" style=\"background:#EDEAF9;color:#5E4FA2\">Visibility in AI<\/span><span class=\"df\" itemprop=\"description\">Mention of your brand name in the AI model\u2019s response.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/reference\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><\/div><div class=\"bde-text-171-374 bde-text\" data-entrance=\"slideUp\">\n<span class=\"le\" id=\"litera-Z\"><b>Z<\/b><i><\/i><\/span>\n<\/div><div class=\"bde-columns-171-375 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-171-376 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-171-377 bde-text\" data-entrance=\"slideUp\">\n<span class=\"cd\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><span class=\"nm\" itemprop=\"name\">Frozen query set<\/span><span class=\"ct\" style=\"background:#EDEAF9;color:#5E4FA2\">Visibility in AI<\/span><span class=\"df\" itemprop=\"description\">A list of questions established during the first scan and kept unchanged for subsequent scans, so that the measurements can be compared.<\/span><a class=\"go\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/frozen-query-set\/\">See <em>\u2192<\/em><\/a><\/span>\n<\/div>\n<\/div><\/div><\/div>\n<\/section><section class=\"bde-section-171-378 bde-section ae-cta\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-171-379 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-171-380 bde-heading\" data-entrance=\"slideUp\">\nSee these terms in your own report\n<\/h2><div class=\"bde-text-171-381 bde-text\" data-entrance=\"slideUp\">\nYou start with 250 AeloCoins, without a card. That\u2019s enough to run a measurement and test the modules. Once you\u2019ve used them up, you switch to a paid plan. Measurements work straight away, and a full report on your brand is included from the Starter plan onwards. Mentions, citations and barriers are easiest to understand using your own figures.\n<\/div><div class=\"bde-button-171-382 bde-button\" data-entrance=\"slideUp\">\n        \n    \n    \n    \n                            \n            \n                    \n            \n            \n\n    \n    \n    \n    \n                            \n    <a class=\"breakdance-link button-atom button-atom--secondary bde-button__button\" href=\"https:\/\/aeloapp.io\/en\/rejestracja\/\" target=\"_self\" data-type=\"url\"  rel=\"follow\" >\n\n    \n        <span class=\"button-atom__text\">Create an account<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div><div class=\"bde-text-171-383 bde-text\" data-entrance=\"slideUp\">\nRelated: <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/what-is-geo\/\">What is GEO?<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/what-is-aeo\/\">What is an AEO?<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/methodology\/\">methodology<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/\">all knowledge<\/a>.\n<\/div>\n<\/div><\/div>\n<\/section><\/main>","protected":false},"excerpt":{"rendered":"<p>Strona g\u0142\u00f3wna\/Wiedza\/S\u0142ownik poj\u0119\u0107 Wiedza S\u0142ownik poj\u0119\u0107 Poj\u0119cia z budowania marki: od pozycjonowania, tre\u015bci i designu, po reklam\u0119, konkurencj\u0119 i widoczno\u015b\u0107 w AI. Kr\u00f3tkie definicje, po jednym zdaniu na has\u0142o. 30 poj\u0119\u0107 \u00b7 ostatnia aktualizacja: 6 wrze\u015bnia 2026 ABCDFGIKLMNPRSTUWZWidoczno\u015b\u0107 w AIMarka i pozycjonowanieTre\u015bciDesign i identyfikacjaReklama i kampanieKonkurencjaDane A AeloCoinsDaneJednostka rozliczeniowa wewn\u0105trz Aelo, wliczona w abonament jako [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":70,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"class_list":["post-171","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>S\u0142ownik poj\u0119\u0107 AI: cytowanie, wzmianka, share of voice | Aelo<\/title>\n<meta name=\"description\" content=\"S\u0142ownik poj\u0119\u0107 AI w marketingu: 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