{"id":152,"date":"2026-09-08T13:55:53","date_gmt":"2026-09-08T11:55:53","guid":{"rendered":"https:\/\/aeloapp.io\/?page_id=152"},"modified":"2026-10-26T06:54:23","modified_gmt":"2026-10-26T05:54:23","slug":"for-brands","status":"publish","type":"page","link":"https:\/\/aeloapp.io\/en\/dla-kogo\/dla-marek\/","title":{"rendered":"For brands"},"content":{"rendered":"<main id='bde-main'><section class=\"bde-section-152-100 bde-section ae-mar-head\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-text-152-101 bde-text\">\n<nav class=\"bc\" aria-label=\"Crumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/\"><span itemprop=\"name\">Home<\/span><\/a><meta itemprop=\"position\" content=\"1\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/for-whom\/\"><span itemprop=\"name\">Who is it for?<\/span><\/a><meta itemprop=\"position\" content=\"2\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\" aria-current=\"page\">In-house brands<\/span><meta itemprop=\"position\" content=\"3\"><\/li><\/ol><\/nav>\n<\/div><div class=\"bde-div-152-102 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-152-103 bde-text\">\nWho is it for?\n<\/div><h1 class=\"bde-heading-152-104 bde-heading\">\nAelo for in-house brands: the figure you\u2019ll present to the board\n<\/h1><div class=\"bde-text-152-105 bde-text\">\nTraffic is falling, rankings haven\u2019t changed, and the marketing team has no explanation for the discrepancy. Aelo analyses the channel responsible for this discrepancy: AI model responses. You receive a figure, a comparison with the competition and a list of actions with justifications.\n<\/div><div class=\"bde-button-152-106 bde-button\">\n        \n    \n    \n    \n                            \n            \n                    \n            \n            \n\n    \n    \n    \n    \n                            \n    <a class=\"breakdance-link button-atom button-atom--primary bde-button__button\" href=\"https:\/\/panel.aeloapp.io\/register?plan=free\" target=\"_self\" data-type=\"url\"  rel=\"follow\" >\n\n    \n        <span class=\"button-atom__text\">Try it for free<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div><div class=\"bde-code-block-152-107 bde-code-block\">\n\n  <div class=\"mk-wrap\">\n<div class=\"mk\" role=\"img\" aria-label=\"Chart: search engine rankings are stable, whilst organic traffic is falling\">\n  <div class=\"mk-top\">\n    <span class=\"mk-lab\">The last twelve months<\/span>\n    <span class=\"mk-tag\">Illustrative data<\/span>\n  <\/div>\n  <div class=\"mk-leg\">\n    <span><i class=\"l1\"><\/i>Average search engine ranking<\/span>\n    <span><i class=\"l2\"><\/i>Organic traffic<\/span>\n  <\/div>\n  <svg viewbox=\"0 0 640 190\" preserveaspectratio=\"none\" class=\"mk-chart\">\n    <g stroke=\"rgba(245,246,248,.08)\" stroke-width=\"1\">\n      <line x1=\"0\" y1=\"40\" x2=\"640\" y2=\"40\"\/><line x1=\"0\" y1=\"95\" x2=\"640\" y2=\"95\"\/><line x1=\"0\" y1=\"150\" x2=\"640\" y2=\"150\"\/>\n    <\/g>\n    <path d=\"M0 62 L91 60 L183 63 L274 59 L366 61 L457 58 L549 60 L640 59\" fill=\"none\" stroke=\"#7FB3F0\" stroke-width=\"3\" stroke-linecap=\"round\"\/>\n    <path d=\"M0 66 L91 74 L183 86 L274 99 L366 112 L457 126 L549 137 L640 148\" fill=\"none\" stroke=\"#E08A7D\" stroke-width=\"3\" stroke-linecap=\"round\"\/>\n    <circle cx=\"640\" cy=\"59\" r=\"4.5\" fill=\"#7FB3F0\"\/><circle cx=\"640\" cy=\"148\" r=\"4.5\" fill=\"#E08A7D\"\/>\n  <\/svg>\n  <p class=\"mk-note\">Rankings remain stable, but traffic is falling. Some customers receive a response and do not click anywhere, and this is not reflected in the search engine report.<\/p>\n<\/div>\n<p class=\"mk-foot\">A phenomenon described in market research. The data in the chart is for illustrative purposes only.<\/p>\n<\/div>\n<style>\n.mk-wrap{max-width:960px;margin:0 auto}\n.mk{background:#25272D;border-radius:20px;padding:24px;font-family:'Nunito Sans',sans-serif}\n.mk-top{display:flex;align-items:center;justify-content:space-between;gap:10px;flex-wrap:wrap}\n.mk-lab{font:800 10px\/1 'Nunito Sans';letter-spacing:.1em;text-transform:uppercase;color:#8E93A0}\n.mk-tag{font:700 11px\/1 'Nunito Sans';color:#C6C8CF;background:rgba(245,246,248,.07);border:1px solid rgba(245,246,248,.14);padding:6px 10px;border-radius:999px}\n.mk-leg{display:flex;gap:20px;flex-wrap:wrap;margin:14px 0 8px}\n.mk-leg span{display:inline-flex;align-items:center;gap:8px;font:600 12px\/1 'Nunito Sans';color:#C6C8CF}\n.mk-leg i{width:16px;height:3px;border-radius:2px}\n.mk-leg .l1{background:#7FB3F0}.mk-leg .l2{background:#E08A7D}\n.mk-chart{width:100%;height:clamp(150px,20vw,200px);display:block}\n.mk-note{margin:14px 0 0;font:400 13px\/1.65 'Nunito Sans';color:#9AA0AB}\n.mk-foot{margin:16px 0 0;font-size:12.5px;font-weight:600;color:#8A8F9A;text-align:center;font-family:'Nunito Sans',sans-serif}\n<\/style>\n\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-152-182 bde-section ae-mar-value\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-152-183 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-152-184 bde-text\" data-entrance=\"slideUp\">\nWhy\n<\/div><h2 class=\"bde-heading-152-185 bde-heading\" data-entrance=\"slideUp\">\nWhat does the marketing team gain?\n<\/h2><div class=\"bde-text-152-186 bde-text\" data-entrance=\"slideUp\">\nThe greatest value lies not in the result itself, but in the fact that it can be presented and justified to the person responsible for approving the budget.\n<\/div>\n<\/div><div class=\"bde-columns-152-187 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-152-188 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-152-189 bde-text\" data-entrance=\"slideUp\">\n<span class=\"w\"><span class=\"wt\">Explanation of the decline<\/span><span class=\"wq\">Diagnosis rather than guesswork<\/span><span class=\"wd\">The rankings are stable, whilst activity is declining. The data shows how many responses are generated by models in your category and which ones are underperforming.<\/span><\/span>\n<\/div>\n<\/div><div class=\"bde-column-152-190 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-152-191 bde-text\" data-entrance=\"slideUp\">\n<span class=\"w\"><span class=\"wt\">Comparison with the competition<\/span><span class=\"wq\">Share of mentions<\/span><span class=\"wd\">For the brands you specify yourselves. This is the figure that reaches the board of directors the quickest.<\/span><\/span>\n<\/div>\n<\/div><div class=\"bde-column-152-192 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-152-193 bde-text\" data-entrance=\"slideUp\">\n<span class=\"w\"><span class=\"wt\">The budgetary argument<\/span><span class=\"wq\">A trend, not a photo<\/span><span class=\"wd\">A history of measurements shows whether the work is having an effect. Without it, it\u2019s easy to make budget cuts based on an incorrect assessment.<\/span><\/span>\n<\/div>\n<\/div><\/div><div class=\"bde-columns-152-194 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-152-195 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-152-196 bde-text\" data-entrance=\"slideUp\">\n<span class=\"w\"><span class=\"wt\">Division of labour<\/span><span class=\"wq\">Exercises with explanations<\/span><span class=\"wd\">Each task has a number assigned to it, which makes it easier to allocate them between the team and the agency.<\/span><\/span>\n<\/div>\n<\/div><div class=\"bde-column-152-197 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-152-198 bde-text\" data-entrance=\"slideUp\">\n<span class=\"w\"><span class=\"wt\">Working with an agency<\/span><span class=\"wq\">A common language<\/span><span class=\"wd\">You and your agency are both looking at the same report, so the discussion is about figures, not impressions.<\/span><\/span>\n<\/div>\n<\/div><div class=\"bde-column-152-199 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-152-200 bde-text\" data-entrance=\"slideUp\">\n<span class=\"w\"><span class=\"wt\">Materials<\/span><span class=\"wq\">Studio<\/span><span class=\"wd\">Texts and graphics relating to the vulnerabilities found, prepared in Aelo. You publish them.<\/span><\/span>\n<\/div>\n<\/div><\/div><div class=\"bde-text-152-201 bde-text\" data-entrance=\"slideUp\">\nWe describe the measurement method in <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/methodology\/\">methodology<\/a>, and the module where this can be seen, in <a href=\"https:\/\/aeloapp.io\/en\/visibility-in-ai\/\">Visibility<\/a>.\n<\/div><\/div>\n<\/section><section class=\"bde-section-152-128 bde-section ae-mar-report\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-152-129 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-152-130 bde-text\" data-entrance=\"slideUp\">\nFirst scan\n<\/div><h2 class=\"bde-heading-152-131 bde-heading\" data-entrance=\"slideUp\">\nWhat you\u2019ll find in the first report\n<\/h2><div class=\"bde-text-152-132 bde-text\" data-entrance=\"slideUp\">\nVisibility figures for each of the four models, market share compared with specified competitors, and a list of barriers. The report is ready to be presented as it is, without any rewriting.\n<\/div>\n<\/div><div class=\"bde-code-block-152-133 bde-code-block\" data-entrance=\"slideUp\">\n\n  <div class=\"rp-wrap\">\n<div class=\"rp\" role=\"img\" aria-label=\"Sample first visibility report\">\n  <div class=\"rp-top\"><span class=\"rp-lab\">Brand report<\/span><span class=\"rp-tag\">First scan<\/span><\/div>\n  <div class=\"rp-grid\">\n    <div class=\"rp-b\">\n      <span class=\"rp-l\">Visibility<\/span>\n      <span class=\"rp-v\">14%<\/span>\n      <div class=\"rp-bars\">\n        <div class=\"rp-r\"><span>ChatGPT<\/span><i><b style=\"width:34%\"><\/b><\/i><em>34%<\/em><\/div>\n        <div class=\"rp-r\"><span>Claude<\/span><i><b style=\"width:11%\"><\/b><\/i><em>11%<\/em><\/div>\n        <div class=\"rp-r\"><span>Gemini<\/span><i><b style=\"width:6%\"><\/b><\/i><em>6%<\/em><\/div>\n        <div class=\"rp-r\"><span>Perplexity<\/span><i><b style=\"width:0%\"><\/b><\/i><em>0%<\/em><\/div>\n      <\/div>\n    <\/div>\n    <div class=\"rp-b\">\n      <span class=\"rp-l\">Market share compared with competitors<\/span>\n      <span class=\"rp-v\">14%<\/span>\n      <div class=\"rp-bars\">\n        <div class=\"rp-r\"><span>You<\/span><i><b class=\"me\" style=\"width:12%\"><\/b><\/i><em>12%<\/em><\/div>\n        <div class=\"rp-r\"><span>Competitor A<\/span><i><b class=\"gr\" style=\"width:31%\"><\/b><\/i><em>31%<\/em><\/div>\n        <div class=\"rp-r\"><span>Competitor B<\/span><i><b class=\"gr\" style=\"width:24%\"><\/b><\/i><em>24%<\/em><\/div>\n        <div class=\"rp-r\"><span>Competitor C<\/span><i><b class=\"gr\" style=\"width:18%\"><\/b><\/i><em>18%<\/em><\/div>\n      <\/div>\n    <\/div>\n    <div class=\"rp-b\">\n      <span class=\"rp-l\">Barriers<\/span>\n      <ol class=\"rp-list\"><li>Lack of independent opinions and editorial citations<\/li><li>Competitors featured in the category rankings<\/li><li>Content on the website that is difficult to quote<\/li><\/ol>\n    <\/div>\n  <\/div>\n  <p class=\"rp-note\">Three figures and three obstacles. That\u2019s all it takes to ensure that the discussion with the board focuses on the facts.<\/p>\n<\/div>\n<p class=\"rp-foot\">Sample report. These figures are for illustrative purposes only; actual results will depend on the category and the competition.<\/p>\n<\/div>\n<style>\n.rp-wrap{max-width:1060px;margin:0 auto}\n.rp{background:#25272D;border-radius:20px;padding:24px;font-family:'Nunito Sans',sans-serif}\n.rp-top{display:flex;align-items:center;justify-content:space-between;gap:10px;flex-wrap:wrap;margin-bottom:16px}\n.rp-lab{font:800 10px\/1 'Nunito Sans';letter-spacing:.1em;text-transform:uppercase;color:#8E93A0}\n.rp-tag{font:700 11px\/1 'Nunito Sans';color:#C6C8CF;background:rgba(245,246,248,.07);border:1px solid rgba(245,246,248,.14);padding:6px 10px;border-radius:999px}\n.rp-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:14px}\n.rp-b{background:rgba(245,246,248,.05);border:1px solid rgba(245,246,248,.12);border-radius:14px;padding:16px;display:flex;flex-direction:column;gap:10px}\n.rp-l{font:800 9.5px\/1 'Nunito Sans';letter-spacing:.11em;text-transform:uppercase;color:#8E93A0}\n.rp-v{font-family:'DM Serif Display',Georgia,serif;font-size:30px;line-height:1;color:#F5F6F8}\n.rp-bars{display:flex;flex-direction:column;gap:8px;margin-top:2px}\n.rp-r{display:grid;grid-template-columns:74px 1fr 34px;align-items:center;gap:8px;font:600 11.5px\/1 'Nunito Sans';color:#C6C8CF}\n.rp-r i{display:block;height:6px;border-radius:999px;background:rgba(245,246,248,.14);position:relative}\n.rp-r i b{position:absolute;left:0;top:0;bottom:0;border-radius:999px;background:#B79CFF}\n.rp-r i b.me{background:#4FD6B4}\n.rp-r i b.gr{background:rgba(245,246,248,.34)}\n.rp-r em{font-style:normal;font-weight:800;color:#F5F6F8;text-align:right}\n.rp-list{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:8px;counter-reset:b}\n.rp-list li{counter-increment:b;display:flex;gap:9px;font:600 12.5px\/1.55 'Nunito Sans';color:#C6C8CF;background:rgba(245,246,248,.04);border-radius:9px;padding:9px 11px}\n.rp-list li::before{content:counter(b,decimal-leading-zero);font-size:9.5px;font-weight:800;color:#E0B872;padding-top:2px}\n.rp-note{margin:16px 0 0;font:400 13px\/1.65 'Nunito Sans';color:#9AA0AB}\n.rp-foot{margin:16px 0 0;font-size:12.5px;font-weight:600;color:#8A8F9A;text-align:center;font-family:'Nunito Sans',sans-serif}\n@media (max-width:900px){ .rp-grid{grid-template-columns:1fr} }\n<\/style>\n\n\n<\/div><div class=\"bde-text-152-134 bde-text\" data-entrance=\"slideUp\">\nWe explain where these figures come from in <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/methodology\/\">methodology<\/a>.\n<\/div><\/div>\n<\/section><section class=\"bde-section-152-135 bde-section ae-mar-flow\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-152-136 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-152-137 bde-text\" data-entrance=\"slideUp\">\nCourse\n<\/div><h2 class=\"bde-heading-152-138 bde-heading\" data-entrance=\"slideUp\">\nWhat is a typical month at work like?\n<\/h2><div class=\"bde-text-152-139 bde-text\" data-entrance=\"slideUp\">\nA single measurement proves nothing. It is only the second figure and the difference between them that are significant.\n<\/div>\n<\/div><div class=\"bde-code-block-152-140 bde-code-block\" data-entrance=\"slideUp\">\n\n  <div class=\"pb\">\n  <div class=\"pb-line\"><span class=\"pb-track\"><\/span><div class=\"pb-steps\"><div class=\"pb-s\"><i style=\"border-color:#6D5FC7\"><\/i><b>Day 1<\/b><em>You describe the brand and identify competitors for comparison<\/em><\/div><div class=\"pb-s\"><i style=\"border-color:#2E82D8\"><\/i><b>After the scan<\/b><em>Report, audit and list of tasks organised by impact<\/em><\/div><div class=\"pb-s\"><i style=\"border-color:#B08842\"><\/i><b>Per month<\/b><em>You divide the tasks between the team and the agency, and source the materials from the Studio<\/em><\/div><div class=\"pb-s\"><i style=\"border-color:#1F9D74\"><\/i><b>After a month<\/b><em>Another full scan shows the difference across the same set of queries<\/em><\/div><\/div><\/div>\n<\/div>\n<style>\n.pb{font-family:'Nunito Sans',sans-serif}\n.pb-line{position:relative;padding-top:26px}\n.pb-track{position:absolute;left:0;right:0;top:7px;height:3px;border-radius:100px;background:linear-gradient(90deg,#6D5FC7,#2E82D8 40%,#B08842 72%,#1F9D74)}\n.pb-steps{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:24px}\n.pb-s{display:flex;flex-direction:column;gap:4px;position:relative}\n.pb-s i{position:absolute;top:-26px;left:0;width:15px;height:15px;border-radius:50%;background:#F5F6F8;border:3px solid #6D5FC7;box-sizing:border-box}\n.pb-s b{font:800 10px\/1 'Nunito Sans';letter-spacing:.1em;text-transform:uppercase;color:#8A8F9A;margin-top:4px}\n.pb-s em{font-style:normal;font-family:'DM Serif Display',Georgia,serif;font-size:17px;line-height:1.3;color:#25272D}\n@media (max-width:900px){\n  .pb-track{left:7px;right:auto;top:0;bottom:0;width:3px;height:auto}\n  .pb-steps{grid-template-columns:1fr;gap:22px;padding-left:34px}\n  .pb-line{padding-top:0}\n  .pb-s i{top:2px;left:-34px}\n}\n<\/style>\n\n\n<\/div><div class=\"bde-text-152-141 bde-text\" data-entrance=\"slideUp\">\nWe explain why not more often in this article <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/why-do-changes-take-time\/\">Why aren\u2019t the changes visible straight away?<\/a>.\n<\/div><\/div>\n<\/section><section class=\"bde-section-152-142 bde-section ae-mar-limits\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-152-143 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-152-144 bde-text\" data-entrance=\"slideUp\">\nTo be honest\n<\/div><h2 class=\"bde-heading-152-145 bde-heading\" data-entrance=\"slideUp\">\nWhat Aelo doesn\u2019t do\n<\/h2><div class=\"bde-text-152-146 bde-text\" data-entrance=\"slideUp\">\nFour things the marketing team asks before taking the matter to the board.\n<\/div>\n<\/div><div class=\"bde-code-block-152-147 bde-code-block\" data-entrance=\"slideUp\">\n\n  <div class=\"lm\">\n  <div class=\"lm-i\"><i class=\"a\"><\/i><span><b>Aelo does not track rankings on Google<\/b>You are still using your own tools for the search engine. Aelo relates solely to model responses.<\/span><\/div>\n  <div class=\"lm-i\"><i class=\"b\"><\/i><span><b>We do not promise growth<\/b>We measure the change between the pre-implementation scan and the post-implementation scan, without specifying a timeframe or a percentage.<\/span><\/div>\n  <div class=\"lm-i\"><i class=\"c\"><\/i><span><b>A diagnosis is not a recommendation<\/b>A model may be familiar with a brand but still not recommend it. These are two different jobs and two different terms.<\/span><\/div>\n  <div class=\"lm-i\"><i class=\"d\"><\/i><span><b>We do not replace agencies<\/b>Aelo provides metrics, tasks and materials. Implementation is up to you or the agency.<\/span><\/div>\n<\/div>\n<style>\n.lm{display:grid;grid-template-columns:1fr 1fr;gap:12px;font-family:'Nunito Sans',sans-serif;max-width:1000px;margin:0 auto}\n.lm-i{display:flex;gap:12px;align-items:flex-start;background:rgba(245,246,248,.05);border:1px solid rgba(245,246,248,.12);border-radius:14px;padding:18px}\n.lm-i i{width:8px;height:8px;border-radius:50%;flex-shrink:0;margin-top:7px}\n.lm-i .a{background:#B79CFF}.lm-i .b{background:#7FB3F0}.lm-i .c{background:#E0B872}.lm-i .d{background:#4FD6B4}\n.lm-i b{display:block;font:800 14px\/1.35 'Nunito Sans';color:#F5F6F8;margin-bottom:5px}\n.lm-i span{font:400 13.5px\/1.65 'Nunito Sans';color:#9AA0AB}\n@media (max-width:760px){ .lm{grid-template-columns:1fr} }\n<\/style>\n\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-152-148 bde-section ae-mar-quote\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-code-block-152-149 bde-code-block\" data-entrance=\"slideUp\">\n\n  <div class=\"cy\">\n  <p class=\"cy-t\">Without measurement, it would appear as though no progress had been made.<\/p>\n  <span class=\"cy-p\">Conclusion from a comparison of two scans, July 2026<\/span>\n  <p class=\"cy-c\">The overall ranking remained unchanged, but underneath that, the brand\u2019s position had shifted from being completely unrecognised to just outside the top ten. Without a breakdown by model, one would simply see two zeros and conclude that all the effort had been in vain.<\/p>\n<\/div>\n<style>\n.cy{max-width:820px;margin:0 auto;text-align:center;font-family:'Nunito Sans',sans-serif}\n.cy-t{margin:0;font-family:'DM Serif Display',Georgia,serif;font-style:italic;font-size:clamp(21px,2.6vw,30px);line-height:1.35;color:#F5F6F8;text-wrap:pretty}\n.cy-p{display:block;margin-top:16px;font:700 11px\/1 'Nunito Sans';letter-spacing:.09em;text-transform:uppercase;color:#9AA0AB}\n.cy-c{margin:22px auto 0;max-width:680px;font:400 14.5px\/1.7 'Nunito Sans';color:#C6C8CF}\n<\/style>\n\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-152-202 bde-section ae-pricing\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-152-203 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-152-204 bde-heading\" data-entrance=\"slideUp\">\nWhich plan does the in-house brand choose?\n<\/h2><div class=\"bde-text-152-205 bde-text\" data-entrance=\"slideUp\">\nIf you have just one brand and one person on your team, the Starter plan is sufficient. Choose the Pro plan if two people are working on the dashboard or if you manage up to three brands. The Custom plan offers an unlimited number of users and an API.\n<\/div>\n<\/div><div class=\"bde-text-152-206 bde-text\" data-entrance=\"slideUp\">\n<span class=\"sw\"><input type=\"radio\" name=\"aebill\" id=\"aebill-m\" checked><label for=\"aebill-m\">Monthly<\/label><input type=\"radio\" name=\"aebill\" id=\"aebill-y\"><label for=\"aebill-y\">Annually <b>-20%<\/b><\/label><\/span>\n<\/div><div class=\"bde-text-152-207 bde-text\" data-entrance=\"slideUp\">\n<b>In every plan:<\/b> <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/visibility-audit\/\">visibility audit<\/a>, measurement in four AI models and access to all <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/modules\/\">modules<\/a>.\n<\/div><div class=\"bde-columns-152-208 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-152-209 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-152-210 bde-text\" data-entrance=\"slideUp\">\n<span class=\"pc\"><span class=\"pn\">Free<\/span><span class=\"pp\"><span class=\"pv\">0 z\u0142<\/span><span class=\"pu\">net \/ month<\/span><\/span><span class=\"pl\"><span class=\"pr\"><b><a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/key-phrases\/\">Key phrases<\/a><\/b><i>3 (9 questions)<\/i><\/span><span class=\"pr\"><b>Measurement<\/b><i>disposable<\/i><\/span><span class=\"pr\"><b><a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/visibility-audit\/\">Full report<\/a><\/b><i>disposable<\/i><\/span><span class=\"pr\"><b><a href=\"https:\/\/aeloapp.io\/en\/advisers\/\">Advisors<\/a><\/b><i>1<\/i><\/span><span class=\"pr\"><b><a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/users\/\">Users<\/a><\/b><i>1<\/i><\/span><span class=\"pr\"><b><a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/brand\/\">Brands<\/a><\/b><i>1<\/i><\/span><span class=\"pr\"><b><a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/aelocoins\/\">AeloCoins<\/a> in the plan<\/b><i>250 one-off<\/i><\/span><\/span><a class=\"pb\" href=\"https:\/\/panel.aeloapp.io\/register?plan=free\"><span>Give it a go<\/span><\/a><\/span>\n<\/div>\n<\/div><div class=\"bde-column-152-211 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-152-212 bde-text\" data-entrance=\"slideUp\">\n<span class=\"pc\"><span class=\"pn\">Starter<\/span><span class=\"pp\"><span class=\"pv pm\">399 z\u0142<\/span><span class=\"pv py\">319 z\u0142<\/span><span class=\"pu pm\">net \/ month<\/span><span class=\"pu py\">net \/ month<\/span><\/span><span class=\"pl\"><span class=\"pr\"><b><a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/key-phrases\/\">Key phrases<\/a><\/b><i>6 (18 questions)<\/i><\/span><span class=\"pr\"><b>Measurement<\/b><i>every day<\/i><\/span><span class=\"pr\"><b><a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/visibility-audit\/\">Full report<\/a><\/b><i>every month<\/i><\/span><span class=\"pr\"><b><a href=\"https:\/\/aeloapp.io\/en\/advisers\/\">Advisors<\/a><\/b><i>2<\/i><\/span><span class=\"pr\"><b><a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/users\/\">Users<\/a><\/b><i>1<\/i><\/span><span class=\"pr\"><b><a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/brand\/\">Brands<\/a><\/b><i>1<\/i><\/span><span class=\"pr\"><b><a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/aelocoins\/\">AeloCoins<\/a> in the plan<\/b><i>500 every month<\/i><\/span><\/span><a class=\"pb\" href=\"https:\/\/panel.aeloapp.io\/register?plan=starter\"><span>Give it a go<\/span><\/a><\/span>\n<\/div>\n<\/div><div class=\"bde-column-152-213 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-152-214 bde-text\" data-entrance=\"slideUp\">\n<span class=\"pc\"><span class=\"badge\">Recommended<\/span><span class=\"pn\">Pro<\/span><span class=\"pp\"><span class=\"pv pm\">999 z\u0142<\/span><span class=\"pv py\">799 z\u0142<\/span><span class=\"pu pm\">net \/ month<\/span><span class=\"pu py\">net \/ month<\/span><\/span><span class=\"pl\"><span class=\"chip\">Everything from the Starter package, plus:<\/span><span class=\"pr\"><b><a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/key-phrases\/\">Key phrases<\/a><\/b><i>12 (36 questions)<\/i><\/span><span class=\"pr\"><b><a href=\"https:\/\/aeloapp.io\/en\/advisers\/\">Advisors<\/a><\/b><i>4<\/i><\/span><span class=\"pr\"><b><a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/users\/\">Users<\/a><\/b><i>2<\/i><\/span><span class=\"pr\"><b><a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/brand\/\">Brands<\/a><\/b><i>3<\/i><\/span><span class=\"pr\"><b>Custom tickets and notes<\/b><i class=\"ok\">\u2713<\/i><\/span><span class=\"pr\"><b>Advertisements in <a href=\"https:\/\/aeloapp.io\/en\/studio\/\">Studio<\/a><\/b><i class=\"ok\">\u2713<\/i><\/span><span class=\"pr\"><b><a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/aelocoins\/\">AeloCoins<\/a> in the plan<\/b><i>750 every month<\/i><\/span><\/span><a class=\"pb\" href=\"https:\/\/panel.aeloapp.io\/register?plan=pro\"><span>Give it a go<\/span><\/a><\/span>\n<\/div>\n<\/div><div class=\"bde-column-152-215 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-152-216 bde-text\" data-entrance=\"slideUp\">\n<span class=\"pc\"><span class=\"pn\">Custom<\/span><span class=\"pp\"><span class=\"pv pm\">from 1,999 z\u0142<\/span><span class=\"pv py\">from 1,599 z\u0142<\/span><span class=\"pu pm\">net \/ month<\/span><span class=\"pu py\">net \/ month<\/span><\/span><span class=\"pl\"><span class=\"chip\">Everything from the Pro version, plus:<\/span><span class=\"pr\"><b><a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/key-phrases\/\">Key phrases<\/a><\/b><i class=\"ok\">unlimited<\/i><\/span><span class=\"pr\"><b><a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/users\/\">Users<\/a><\/b><i class=\"ok\">unlimited<\/i><\/span><span class=\"pr\"><b><a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/brand\/\">Brands<\/a><\/b><i class=\"ok\">determined on a case-by-case basis<\/i><\/span><span class=\"pr\"><b>The response for each model individually<\/b><i class=\"ok\">\u2713<\/i><\/span><span class=\"pr\"><b>Scans on request<\/b><i class=\"ok\">\u2713<\/i><\/span><span class=\"pr\"><b>APIs and white-labelling<\/b><i class=\"ok\">\u2713<\/i><\/span><span class=\"pr\"><b><a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/aelocoins\/\">AeloCoins<\/a> in the plan<\/b><i class=\"ok\">in the valuation<\/i><\/span><\/span><a class=\"pb\" href=\"https:\/\/panel.aeloapp.io\/register?plan=free\"><span>Let\u2019s have a chat<\/span><\/a><\/span>\n<\/div>\n<\/div><\/div><div class=\"bde-div-152-217 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-152-218 bde-heading\" data-entrance=\"slideUp\">\nExtra AeloCoins\n<\/h3><div class=\"bde-text-152-219 bde-text\" data-entrance=\"slideUp\">\nYou can purchase them as part of paid plans. 100 AeloCoins will cover 5 additional articles or 10 additional pieces of advice from one of your advisers.\n<\/div><div class=\"bde-columns-152-220 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-152-221 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-152-222 bde-text\" data-entrance=\"slideUp\">\n<span class=\"ac\"><span class=\"an\">500<\/span><span class=\"al\">AeloCoins<\/span><span class=\"ap\">99 z\u0142<em>net<\/em><\/span><span class=\"au\">19.80 z\u0142 for 100 AeloCoins<\/span><\/span>\n<\/div>\n<\/div><div class=\"bde-column-152-223 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-152-224 bde-text\" data-entrance=\"slideUp\">\n<span class=\"ac\"><span class=\"an\">1 000<\/span><span class=\"al\">AeloCoins<\/span><span class=\"ap\">189 z\u0142<em>net<\/em><\/span><span class=\"au\">18.90 z\u0142 for 100 AeloCoins<\/span><\/span>\n<\/div>\n<\/div><div class=\"bde-column-152-225 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-152-226 bde-text\" data-entrance=\"slideUp\">\n<span class=\"ac\"><span class=\"an\">2 500<\/span><span class=\"al\">AeloCoins<\/span><span class=\"ap\">449 z\u0142<em>net<\/em><\/span><span class=\"au\">17.96 z\u0142 for 100 AeloCoins<\/span><\/span>\n<\/div>\n<\/div><div class=\"bde-column-152-227 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-152-228 bde-text\" data-entrance=\"slideUp\">\n<span class=\"ac best\"><span class=\"an\">5 000<\/span><span class=\"al\">AeloCoins<\/span><span class=\"ap\">849 z\u0142<em>net<\/em><\/span><span class=\"au\">16.98 z\u0142 for 100 AeloCoins<\/span><\/span>\n<\/div>\n<\/div><\/div>\n<\/div><div class=\"bde-div-152-229 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-button-152-230 bde-button\" data-entrance=\"slideUp\">\n        \n    \n    \n    \n                            \n            \n                    \n            \n            \n\n    \n    \n    \n    \n                            \n    <a class=\"breakdance-link button-atom button-atom--text bde-button__button\" href=\"https:\/\/aeloapp.io\/en\/price-list\/\" target=\"_self\" data-type=\"url\"  rel=\"follow\" >\n\n    \n        <span class=\"button-atom__text\">View the full price list<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div><\/div>\n<\/section><section id=\"faq\" class=\"bde-section-152-157 bde-section ae-faq\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-152-158 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-152-159 bde-text\" data-entrance=\"slideUp\">\nFAQ\n<\/div><h2 class=\"bde-heading-152-160 bde-heading\" data-entrance=\"slideUp\">\nQuestions from the marketing teams\n<\/h2><div class=\"bde-text-152-161 bde-text\" data-entrance=\"slideUp\">\nThe questions most commonly asked before a meeting with the board.\n<\/div>\n<\/div><div class=\"bde-text-152-162 bde-text\" data-entrance=\"slideUp\">\n<details class=\"fq\"><summary><span class=\"q\">Why is the traffic falling when the positions are holding steady?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>This is because some search queries result in the model providing an answer without the user clicking on a link. Aelo measures precisely this channel. We set out the differences between the rankings in the article <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/seo-geo-and-aeo-the-differences\/\">SEO, GEO and AEO<\/a>.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">What exactly will I be presenting to the board?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>Brand visibility in the responses from the four models, market share compared with the specified competitors, and a list of barriers with justifications. After the second scan, a discrepancy emerges between the measurements.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">Does this replace our agency?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>No. Aelo provides metrics, tasks and resources; implementation is left to the team or agency. Multiple clients are managed simultaneously via the account described on the website <a href=\"https:\/\/aeloapp.io\/en\/for-whom\/for-agencies\/\">for agencies<\/a>.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">Who should be listed as a competitor?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>The brands you want to appear alongside in responses. We calculate your share of mentions in relation to them. You enter them in \u2018Brand Identity\u2019, as described in the article <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/identity\/\">How to describe a brand on Aelo<\/a>.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">How many people from the team can work on an account?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>It depends on the plan: Free and Starter allow one user, Pro allows two, and with Custom there is no limit on the number of users. The full range of plans is available at&nbsp;<a href=\"https:\/\/aeloapp.io\/en\/price-list\/\">pricing<\/a>.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">What if the result doesn\u2019t change for a month?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>That\u2019s information too. Breaking the figures down by model and metrics shows whether there\u2019s been any movement beneath the surface, even when the headline figure remains unchanged. This is the most common scenario in the first few months.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">Does Aelo publish content on our website?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>No. <a href=\"https:\/\/aeloapp.io\/en\/studio\/\">Studio<\/a> We prepare the content, and you or your agency publish it.<\/p><\/div><\/details>\n<p class=\"fq-wiecej\">You can find more questions about plans, measurements and data in&nbsp;<a href=\"https:\/\/aeloapp.io\/en\/help\/faq\/\">FAQ<\/a>.<\/p>\n<\/div><\/div>\n<\/section><section class=\"bde-section-152-176 bde-section ae-cta\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-152-177 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-152-178 bde-heading\" data-entrance=\"slideUp\">\nMeasure the channel that has taken over the traffic\n<\/h2><div class=\"bde-text-152-179 bde-text\" data-entrance=\"slideUp\">\nYou start with 250 AeloCoins, no card required. That\u2019s enough to run a measurement and test the modules. Once you\u2019ve used them up, you switch to a paid plan. Measurements start straight away, and a full report on your brand is included from the Starter plan onwards. You\u2019ll see how your brand compares to the competition in the models\u2019 responses.\n<\/div><div class=\"bde-button-152-180 bde-button\" data-entrance=\"slideUp\">\n        \n    \n    \n    \n                            \n            \n                    \n            \n            \n\n    \n    \n    \n    \n                            \n    <a class=\"breakdance-link button-atom button-atom--secondary bde-button__button\" href=\"https:\/\/panel.aeloapp.io\/register?plan=free\" target=\"_self\" data-type=\"url\"  rel=\"follow\" >\n\n    \n        <span class=\"button-atom__text\">Try it for free<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div><div class=\"bde-text-152-181 bde-text\" data-entrance=\"slideUp\">\nOther segments: <a href=\"https:\/\/aeloapp.io\/en\/for-whom\/for-e-commerce\/\">e-commerce<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/for-whom\/for-saas\/\">SaaS<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/for-whom\/for-agencies\/\">agencies<\/a>. <a href=\"https:\/\/aeloapp.io\/en\/for-whom\/\">All segments<\/a>.\n<\/div>\n<\/div><\/div>\n<\/section><\/main>","protected":false},"excerpt":{"rendered":"<p>AI brand monitoring: check whether models mention your brand, how they describe it and which competitors they recommend instead.<\/p>","protected":false},"author":1,"featured_media":0,"parent":139,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_yoast_wpseo_focuskw":"monitoring marki w AI","_yoast_wpseo_title":"Monitoring marki w AI: Ty czy konkurencja? | Aelo","_yoast_wpseo_metadesc":"Monitoring marki w AI: sprawdzasz, czy modele wymieniaj\u0105 mark\u0119, jak j\u0105 opisuj\u0105 i kogo polecaj\u0105 zamiast niej. Z wynik\u00f3w powstaje lista zada\u0144 dla zespo\u0142u.","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_breakdance_hide_in_design_set":false,"_breakdance_tags":"","_yoast_wpseo_keywordsynonyms":"[\"monitoring marki w modelach AI, \u015bledzenie marki w AI, jak AI m\u00f3wi o marce\",\"\",\"\",\"\",\"\"]","_yoast_wpseo_focuskeywords":"[{\"keyword\":\"wizerunek marki w ChatGPT\",\"score\":61},{\"keyword\":\"sentyment marki w AI\",\"score\":61},{\"keyword\":\"marka w odpowiedziach AI\",\"score\":61},{\"keyword\":\"udzia\u0142 marki w odpowiedziach AI\",\"score\":61}]","footnotes":""},"class_list":["post-152","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Monitoring marki w AI: Ty czy konkurencja? | Aelo<\/title>\n<meta name=\"description\" content=\"Monitoring marki w AI: sprawdzasz, czy modele wymieniaj\u0105 mark\u0119, jak j\u0105 opisuj\u0105 i kogo polecaj\u0105 zamiast niej. 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