{"id":133,"date":"2026-09-08T14:00:05","date_gmt":"2026-09-08T12:00:05","guid":{"rendered":"https:\/\/aeloapp.io\/?page_id=133"},"modified":"2026-09-16T15:49:41","modified_gmt":"2026-09-16T13:49:41","slug":"identity","status":"publish","type":"page","link":"https:\/\/aeloapp.io\/en\/wiedza\/tozsamosc\/","title":{"rendered":"Identity"},"content":{"rendered":"<main id='bde-main'><section class=\"bde-section-133-100 bde-section ae-toz-head\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-text-133-101 bde-text\" data-entrance=\"slideUp\">\n<nav class=\"bc\" aria-label=\"Crumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/\"><span itemprop=\"name\">Home<\/span><\/a><meta itemprop=\"position\" content=\"1\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/\"><span itemprop=\"name\">Knowledge<\/span><\/a><meta itemprop=\"position\" content=\"2\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\" aria-current=\"page\">How to describe a brand on Aelo<\/span><meta itemprop=\"position\" content=\"3\"><\/li><\/ol><\/nav>\n<\/div><div class=\"bde-div-133-102 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-133-103 bde-text\" data-entrance=\"slideUp\">\nKnowledge\n<\/div><h1 class=\"bde-heading-133-104 bde-heading\" data-entrance=\"slideUp\">\nHow to describe a brand on Aelo\n<\/h1><div class=\"bde-text-133-105 bde-text\" data-entrance=\"slideUp\">\nBrand identity is a description that you fill in once, straight after registering, and return to whenever something changes. It\u2019s the only place where you tell Aelo about yourself in your own words. The rest of the information is generated automatically later on, from scans and your website.\n<\/div><div class=\"bde-text-133-106 bde-text\" data-entrance=\"slideUp\">\nLast updated: 6 September 2026 \u00b7 reading time: approximately 5 minutes\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-133-107 bde-section ae-toz-scope\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-133-108 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-133-109 bde-text\" data-entrance=\"slideUp\">\nScope of the description\n<\/div><h2 class=\"bde-heading-133-110 bde-heading\" data-entrance=\"slideUp\">\nWhat do you fill in under \u2018Brand Identity\u2019?\n<\/h2><div class=\"bde-text-133-111 bde-text\" data-entrance=\"slideUp\">\nSix sections. The first three are essential for the measurement to start at all; the others affect how the tracks sound and who you\u2019re comparing yourself to.\n<\/div>\n<\/div><div class=\"bde-columns-133-112 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-133-113 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-133-114 bde-text\" data-entrance=\"slideUp\">\n<span class=\"w\"><span class=\"wt\">Who are you?<\/span><span class=\"wq\">Essential<\/span><span class=\"wd\">What does the company do, how long has it been in business, where is it based, and on what scale? Without this information, the model has nothing to validate.<\/span><\/span>\n<\/div>\n<\/div><div class=\"bde-column-133-115 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-133-116 bde-text\" data-entrance=\"slideUp\">\n<span class=\"w\"><span class=\"wt\">What do you sell?<\/span><span class=\"wq\">Essential<\/span><span class=\"wd\">Services or products, named exactly as you call them in your own organisation. These names are used to generate search queries in the scan.<\/span><\/span>\n<\/div>\n<\/div><div class=\"bde-column-133-117 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-133-118 bde-text\" data-entrance=\"slideUp\">\n<span class=\"w\"><span class=\"wt\">Who is it for?<\/span><span class=\"wq\">Essential<\/span><span class=\"wd\">Customer segments and the situations in which they turn to you. This is where the contexts of the questions put to the models come from.<\/span><\/span>\n<\/div>\n<\/div><\/div><div class=\"bde-columns-133-119 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-133-120 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-133-121 bde-text\" data-entrance=\"slideUp\">\n<span class=\"w\"><span class=\"wt\">Language and tone<\/span><span class=\"wq\">It affects the content<\/span><span class=\"wd\">How you talk about yourselves, what you don\u2019t say, and which words you avoid. The Studio makes use of this in every piece of copy.<\/span><\/span>\n<\/div>\n<\/div><div class=\"bde-column-133-122 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-133-123 bde-text\" data-entrance=\"slideUp\">\n<span class=\"w\"><span class=\"wt\">Competitors<\/span><span class=\"wq\">It affects the measurement<\/span><span class=\"wd\">The brands you wish to compare yourselves with. It is against them that we calculate your share of responses.<\/span><\/span>\n<\/div>\n<\/div><div class=\"bde-column-133-124 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-133-125 bde-text\" data-entrance=\"slideUp\">\n<span class=\"w\"><span class=\"wt\">Evidence<\/span><span class=\"wq\">It affects barriers<\/span><span class=\"wd\">Projects, publications, certificates and presentations. Any omissions in this section will be treated as reputation tasks.<\/span><\/span>\n<\/div>\n<\/div><\/div><\/div>\n<\/section><section class=\"bde-section-133-126 bde-section ae-toz-how\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-columns-133-127 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-133-128 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-code-block-133-129 bde-code-block\" data-entrance=\"slideUp\">\n\n  <div class=\"pw\">\n  <div class=\"pw-col pw-bad\">\n    <span class=\"pw-lab\">Generally speaking<\/span>\n    <div class=\"pw-i\"><b>What do you sell?<\/b><span>\u201eComprehensive business solutions\u201d<\/span><\/div>\n    <div class=\"pw-i\"><b>Who is it for?<\/b><span>\u201eFor anyone who needs our services\u201d<\/span><\/div>\n    <div class=\"pw-i\"><b>Evidence<\/b><span>\u201eMany years of experience and satisfied customers\u201d<\/span><\/div>\n    <p class=\"pw-note\">It is not possible to formulate a single query to the model from this description.<\/p>\n  <\/div>\n  <div class=\"pw-col pw-good\">\n    <span class=\"pw-lab\">Specifically<\/span>\n    <div class=\"pw-i\"><b>What do you sell?<\/b><span>Three named services, each with its own subpage and its own name<\/span><\/div>\n    <div class=\"pw-i\"><b>Who is it for?<\/b><span>Two segments and the customer\u2019s situation: before a purchase, after a breakdown<\/span><\/div>\n    <div class=\"pw-i\"><b>Evidence<\/b><span>Four projects with names, two presentations, one certificate<\/span><\/div>\n    <p class=\"pw-note\">This results in a set of queries and a list of missing signals.<\/p>\n  <\/div>\n<\/div>\n<style>\n.pw{display:grid;grid-template-columns:1fr 1fr;gap:14px;font-family:'Nunito Sans',sans-serif}\n.pw-col{border-radius:16px;padding:20px;display:flex;flex-direction:column;gap:12px}\n.pw-bad{background:#F7F1F2;border:1px solid #EBDDDF}\n.pw-good{background:#EDF6F2;border:1px solid #D6EAE1}\n.pw-lab{font:800 10px\/1 'Nunito Sans';letter-spacing:.1em;text-transform:uppercase}\n.pw-bad .pw-lab{color:#A85462}\n.pw-good .pw-lab{color:#1F7A5E}\n.pw-i b{display:block;font:800 11px\/1 'Nunito Sans';letter-spacing:.06em;text-transform:uppercase;color:#8A8F9A;margin-bottom:5px}\n.pw-i span{font:600 14px\/1.6 'Nunito Sans';color:#25272D}\n.pw-note{margin:4px 0 0;font:400 13px\/1.6 'Nunito Sans';color:#6B6E78}\n@media (max-width:760px){ .pw{grid-template-columns:1fr} }\n<\/style>\n\n\n<\/div>\n<\/div><div class=\"bde-column-133-130 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-133-131 bde-text\" data-entrance=\"slideUp\">\nHow to write\n<\/div><h2 class=\"bde-heading-133-132 bde-heading\" data-entrance=\"slideUp\">\nSpecifics rather than generalities\n<\/h2><div class=\"bde-text-133-133 bde-text\" data-entrance=\"slideUp\">\nThe biggest mistake when filling in the Identity section is using sales jargon. \u201eComprehensive solutions\u201d tell the model nothing it can actually use.\n<\/div><div class=\"bde-text-133-134 bde-text\" data-entrance=\"slideUp\">\nWrite in the same way the customer speaks when enquiring about your service, and use the exact same terms you use on your website. It is from these terms that the set of queries in the scan is generated.\n<\/div>\n<\/div><\/div><\/div>\n<\/section><section class=\"bde-section-133-135 bde-section ae-toz-next\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-133-136 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-133-137 bde-text\" data-entrance=\"slideUp\">\nOrder\n<\/div><h2 class=\"bde-heading-133-138 bde-heading\" data-entrance=\"slideUp\">\nWhat happens once you\u2019ve completed it\n<\/h2><div class=\"bde-text-133-139 bde-text\" data-entrance=\"slideUp\">\nIdentity is a starting point, not the only source. The rest of one\u2019s knowledge comes naturally.\n<\/div>\n<\/div><div class=\"bde-code-block-133-140 bde-code-block\" data-entrance=\"slideUp\">\n\n  <div class=\"cd\">\n  <div class=\"cd-line\">\n    <span class=\"cd-track\"><\/span>\n    <div class=\"cd-steps\">\n      <div class=\"cd-s\"><i class=\"c1\"><\/i><b>You are filling in<\/b><em>Brand identity, once registered<\/em><\/div>\n      <div class=\"cd-s\"><i class=\"c2\"><\/i><b>Aelo indexes<\/b><em>It navigates through the subpages of your website<\/em><\/div>\n      <div class=\"cd-s\"><i class=\"c3\"><\/i><b>First scan<\/b><em>A set of queries is created and frozen<\/em><\/div>\n      <div class=\"cd-s\"><i class=\"c4\"><\/i><b>The graph is rising<\/b><em>Every scan and every implementation adds to our knowledge<\/em><\/div>\n    <\/div>\n  <\/div>\n<\/div>\n<style>\n.cd{font-family:'Nunito Sans',sans-serif}\n.cd-line{position:relative;padding-top:26px}\n.cd-track{position:absolute;left:0;right:0;top:7px;height:3px;border-radius:100px;background:linear-gradient(90deg,#6D5FC7,#2E82D8 40%,#1F9D74 75%,#25272D)}\n.cd-steps{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:24px}\n.cd-s{display:flex;flex-direction:column;gap:4px;position:relative}\n.cd-s i{position:absolute;top:-26px;left:0;width:15px;height:15px;border-radius:50%;background:#F5F6F8;box-sizing:border-box}\n.c1{border:3px solid #6D5FC7}.c2{border:3px solid #2E82D8}.c3{border:3px solid #1F9D74}.c4{border:3px solid #25272D}\n.cd-s b{font:800 10px\/1 'Nunito Sans';letter-spacing:.1em;text-transform:uppercase;color:#8A8F9A;margin-top:4px}\n.cd-s em{font-style:normal;font-family:'DM Serif Display',Georgia,serif;font-size:17px;line-height:1.3;color:#25272D}\n@media (max-width:900px){\n  .cd-track{left:7px;right:auto;top:0;bottom:0;width:3px;height:auto}\n  .cd-steps{grid-template-columns:1fr;gap:22px;padding-left:34px}\n  .cd-line{padding-top:0}\n  .cd-s i{top:2px;left:-34px}\n}\n<\/style>\n\n\n<\/div><div class=\"bde-text-133-141 bde-text\" data-entrance=\"slideUp\">\nYou can view the entire body of knowledge in the module <a href=\"https:\/\/aeloapp.io\/en\/brand-awareness\/\">Brand awareness<\/a>, and we describe how to ask questions of the models in <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/methodology\/\">methodology<\/a>.\n<\/div><\/div>\n<\/section><section id=\"faq\" class=\"bde-section-133-172 bde-section ae-faq\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-133-173 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-133-174 bde-text\" data-entrance=\"slideUp\">\nFAQ\n<\/div><h2 class=\"bde-heading-133-175 bde-heading\" data-entrance=\"slideUp\">\nQuestions about brand identity\n<\/h2><div class=\"bde-text-133-176 bde-text\" data-entrance=\"slideUp\">\nThe questions that come up most often when filling in the description for the first time.\n<\/div>\n<\/div><div class=\"bde-text-133-177 bde-text\" data-entrance=\"slideUp\">\n<details class=\"fq\"><summary><span class=\"q\">What is brand identity at Aelo?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>This is a description of your business, which you complete once, straight after registration: who you are, what you sell, who your customers are, what language you speak, who you compare yourselves to, and how you can back this up.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">How does brand identity differ from brand awareness?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>Identity is your statement. Brand knowledge is a graph in which this statement is one of the sources, alongside indexed web pages, scans, citations and implementations. <a href=\"https:\/\/aeloapp.io\/en\/brand-awareness\/\">View the module<\/a>.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">How long does it take?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>About fifteen minutes, if you have a webpage listing your services. The first three sections are enough to get the initial scan started; you can fill in the rest later.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">Can I change this later?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>Yes, but be careful with the section on what you\u2019re selling and to whom. That\u2019s where the set of queries in the scan comes from, and changing it disrupts comparability with previous measurements. We discuss this in <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/methodology\/\">methodology<\/a>.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">Why list your competitors?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>Because it is against them that we calculate the proportion of responses. Without this list, there is nothing to compare the result against. This is shown by the module <a href=\"https:\/\/aeloapp.io\/en\/visibility-in-ai\/\">Visibility<\/a>.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">What should we put on our CVs if we don\u2019t have any publications?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>Anything that confirms the company\u2019s existence and operations: completed projects with client names, testimonials, certificates, presentations and memberships. Any omissions in this section are flagged as reputation tasks in the module <a href=\"https:\/\/aeloapp.io\/en\/tasks\/\">Tasks<\/a>.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">Does every brand have its own identity?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>Yes. The description is linked to the brand, so each one has its own. Each plan includes one brand. You can purchase additional ones in Pro or Custom. The range is in <a href=\"https:\/\/aeloapp.io\/en\/price-list\/\">price list<\/a>.<\/p><\/div><\/details>\n<\/div><\/div>\n<\/section><section class=\"bde-section-133-160 bde-section ae-cta\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-133-161 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-133-162 bde-heading\" data-entrance=\"slideUp\">\nDescribe the brand and run the first scan\n<\/h2><div class=\"bde-text-133-163 bde-text\" data-entrance=\"slideUp\">\nYou start with 250 AeloCoins, without a card. That\u2019s enough to run a measurement and test the modules. Once you\u2019ve used them up, you switch to a paid plan. Measurements work straight away, and a full report on your brand is included from the Starter plan onwards. The first three sections of the description are all you need to run your first scan.\n<\/div><div class=\"bde-button-133-164 bde-button\" data-entrance=\"slideUp\">\n        \n    \n    \n    \n                            \n            \n                    \n            \n            \n\n    \n    \n    \n    \n                            \n    <a class=\"breakdance-link button-atom button-atom--secondary bde-button__button\" href=\"https:\/\/aeloapp.io\/en\/rejestracja\/\" target=\"_self\" data-type=\"url\"  rel=\"follow\" >\n\n    \n        <span class=\"button-atom__text\">Create an account<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div><div class=\"bde-text-133-165 bde-text\" data-entrance=\"slideUp\">\nRelated: <a href=\"https:\/\/aeloapp.io\/en\/brand-awareness\/\">Brand awareness<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/methodology\/\">methodology<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/\">dictionary<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/price-list\/\">price list<\/a>.\n<\/div>\n<\/div><\/div>\n<\/section><\/main>","protected":false},"excerpt":{"rendered":"<p>Strona g\u0142\u00f3wna\/Wiedza\/Jak opisa\u0107 mark\u0119 w Aelo Wiedza Jak opisa\u0107 mark\u0119 w Aelo To\u017csamo\u015b\u0107 marki to opis, kt\u00f3ry wype\u0142niasz raz, zaraz po rejestracji, i wracasz do niego, gdy co\u015b si\u0119 zmieni. To jedyne miejsce, w kt\u00f3rym m\u00f3wisz Aelo o sobie w\u0142asnymi s\u0142owami. Reszta wiedzy powstaje p\u00f3\u017aniej sama, ze skan\u00f3w i z Twojej strony. Ostatnia aktualizacja: 6 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":70,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"class_list":["post-133","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>To\u017csamo\u015b\u0107 marki: jak j\u0105 opisa\u0107 dla ludzi i modeli AI | Aelo<\/title>\n<meta name=\"description\" content=\"To\u017csamo\u015b\u0107 marki to sp\u00f3jny opis tego, kim jeste\u015b, dla kogo pracujesz i czym si\u0119 wyr\u00f3\u017cniasz. 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