{"id":1238,"date":"2026-10-24T20:29:22","date_gmt":"2026-10-24T18:29:22","guid":{"rendered":"https:\/\/aeloapp.io\/?page_id=1238"},"modified":"2026-10-24T20:46:57","modified_gmt":"2026-10-24T18:46:57","slug":"brand-identity","status":"publish","type":"page","link":"https:\/\/aeloapp.io\/en\/pomoc\/tozsamosc-marki\/","title":{"rendered":"How to complete your brand identity in Aelo"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Brand identity is a description of your business on Aelo: what you do, who your customers are, what sets you apart and who your competitors are. This information forms the basis for <a href=\"https:\/\/aeloapp.io\/en\/help\/first-measurement\/\">scans<\/a>, tasks in <a href=\"https:\/\/aeloapp.io\/en\/help\/task-tickets\/\">Tickets<\/a>, the advisers\u2019 replies in <a href=\"https:\/\/aeloapp.io\/en\/help\/advisors\/\">Advisors<\/a> and content in <a href=\"https:\/\/aeloapp.io\/en\/help\/content-studio\/\">Studio<\/a>. The more accurately you complete it, the more accurate the results will be in <a href=\"https:\/\/aeloapp.io\/en\/help\/ai-visibility-scan-results\/\">AI Visibility<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Below, we describe each section of the identity form: what to enter in each section and how Aelo uses that information.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls preload=\"metadata\" poster=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-tozsamosc-pl-kadr.jpg\" src=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-tozsamosc-pl.mp4\"><\/video><\/figure>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-gdzie-znajdziesz-tozsamosc-marki\" data-level=\"2\">Where can you find a brand\u2019s identity?<\/a><\/li><li><a href=\"#h-uzupelnij-ja-z-ai-albo-recznie\" data-level=\"2\">Fill it in using AI or manually<\/a><\/li><li><a href=\"#h-podstawy-marki\" data-level=\"2\">Brand basics<\/a><\/li><li><a href=\"#h-pozycjonowanie\" data-level=\"2\">Positioning<\/a><\/li><li><a href=\"#h-konkurenci\" data-level=\"2\">Competitors<\/a><\/li><li><a href=\"#h-profile\" data-level=\"2\">Profiles<\/a><\/li><li><a href=\"#h-kontekst-dla-ai\" data-level=\"2\">Context for AI<\/a><\/li><li><a href=\"#h-dodatkowe-fakty-o-marce\" data-level=\"2\">Further facts about the brand<\/a><\/li><li><a href=\"#h-frazy-kluczowe\" data-level=\"2\">Key phrases<\/a><\/li><li><a href=\"#h-kiedy-zmiany-zaczynaja-dzialac\" data-level=\"2\">When the changes start to take effect<\/a><\/li><li><a href=\"#h-faq\" data-level=\"2\">FAQ<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 id=\"h-gdzie-znajdziesz-tozsamosc-marki\" class=\"wp-block-heading\">Where can you find a brand\u2019s identity?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Click on the brand name in the top left-hand corner of the panel. In the brands menu, there is a cog icon next to each brand: this takes you to its profile. For a new brand, the profile opens automatically as soon as you click on it <strong>Save<\/strong> in the form <a href=\"https:\/\/aeloapp.io\/en\/help\/how-to-add-a-brand\/\">adding a brand<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aea771b3873f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aea771b3873f\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-tozsamosc-1-sekcje-pl.png\" alt=\"Brand identity in Aelo: brand data sections and key phrases\" class=\"wp-image-1239\" width=\"1568\" height=\"602\" loading=\"lazy\" style=\"width:1568px\" srcset=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-tozsamosc-1-sekcje-pl.png 1568w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-tozsamosc-1-sekcje-pl-300x115.png 300w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-tozsamosc-1-sekcje-pl-1024x393.png 1024w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-tozsamosc-1-sekcje-pl-768x295.png 768w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-tozsamosc-1-sekcje-pl-1536x590.png 1536w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-tozsamosc-1-sekcje-pl-18x7.png 18w\" sizes=\"auto, (max-width: 1568px) 100vw, 1568px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand identity: website address, data sections and keywords on the right. Sample data.<\/figcaption><\/figure>\n\n\n\n<h2 id=\"h-uzupelnij-ja-z-ai-albo-recznie\" class=\"wp-block-heading\">Fill it in using AI or manually<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You have two options:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fill in identity with AI<\/strong> (25 <a href=\"https:\/\/aeloapp.io\/en\/help\/aelocoins-top-up\/\">AC<\/a>): enter the web address and click the button. Aelo will read your page and fill in the fields. A window with suggestions will then open <a href=\"https:\/\/aeloapp.io\/en\/help\/keyword-selection\/\">keywords<\/a> your choice.<\/li>\n\n\n\n<li><strong>Manually<\/strong>: You expand the sections one by one and enter the details yourself. It\u2019s free of charge.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Even if you\u2019re using AI, go through all the fields and correct anything the system has interpreted differently from what you intended. Nobody knows your brand better than you do.<\/p>\n\n\n\n<h2 id=\"h-podstawy-marki\" class=\"wp-block-heading\">Brand basics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Enter a description of the brand in 1\u20133 sentences: what it does, who it is for, and what sets it apart. Add the sector, market, location and main language.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What is it for:<\/strong> On this basis, Aelo formulates questions for AI models and checks whether the models describe your brand accurately. When they do not, the text will help <a href=\"https:\/\/aeloapp.io\/en\/blog\/ai-provides-false-information-about-the-company\/\">AI is providing false information about the company<\/a>.<\/p>\n\n\n\n<h2 id=\"h-pozycjonowanie\" class=\"wp-block-heading\">Positioning<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Complete the <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/target-group\/\">target group<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/tone-of-communication\/\">tone of voice<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/usp\/\">USP<\/a>, i.e. what makes your offer stand out, and prohibited words. Here you can also enable emojis in the adviser\u2019s replies (they are disabled by default).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What is it for:<\/strong> Our consultants and Studio write in your language, for your clients, and avoid words you don\u2019t use.<\/p>\n\n\n\n<h2 id=\"h-konkurenci\" class=\"wp-block-heading\">Competitors<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Add the companies you\u2019re competing with for customers: their name, domain and name variations. We explain how many to enter and how to do it in the article on <a href=\"https:\/\/aeloapp.io\/en\/help\/competition\/\">competition<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What is it for:<\/strong> Aelo checks whether the models <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/why-does-ai-recommend-the-competition\/\">they recommend your competitors instead of you<\/a>, and compares you in the scan results.<\/p>\n\n\n\n<h2 id=\"h-profile\" class=\"wp-block-heading\">Profiles<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Add links to the brand\u2019s profiles, for example on social media, in business directories or on review sites. This section is optional, but it\u2019s worth filling it in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What is it for:<\/strong> Profiles help Aelo link mentions to your brand and find out where influencers get their information about it.<\/p>\n\n\n\n<h2 id=\"h-kontekst-dla-ai\" class=\"wp-block-heading\">Context for AI<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Enter topics, <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/content-pillars\/\">content pillars<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/brand-aliases\/\">brand aliases<\/a>, customer issues (<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/pain-point\/\">pain points<\/a>) and <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/search-intent\/\">search intents<\/a>. In the field <strong>Client agreements<\/strong> Make a note of what must not be proposed: the dossier and action plan will not propose this. This field is particularly useful <a href=\"https:\/\/aeloapp.io\/en\/for-whom\/for-agencies\/\">agencies<\/a>, which are run by clients\u2019 brands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What is it for:<\/strong> Aliases make it possible to recognise a brand spelled differently, whilst customer topics and issues direct tasks and content to where they are most relevant.<\/p>\n\n\n\n<h2 id=\"h-dodatkowe-fakty-o-marce\" class=\"wp-block-heading\">Further facts about the brand<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Add any details that the scan doesn\u2019t capture automatically but which the AI should know about, such as a certificate, an award or the year the company was founded. Each fact has a category and a description.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What is it for:<\/strong> facts contribute to brand awareness in <a href=\"https:\/\/aeloapp.io\/en\/help\/synapsis-brand-knowledge\/\">Synapsis<\/a> and help you check whether the models are telling the truth about you.<\/p>\n\n\n\n<h2 id=\"h-frazy-kluczowe\" class=\"wp-block-heading\">Key phrases<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The column on the right contains key phrases \u2013 that is, the topics against which we measure brand visibility. We explain how to select them in a separate article on <a href=\"https:\/\/aeloapp.io\/en\/help\/keyword-selection\/\">selection of keywords<\/a>.<\/p>\n\n\n\n<h2 id=\"h-kiedy-zmiany-zaczynaja-dzialac\" class=\"wp-block-heading\">When the changes start to take effect<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There is no save button in the profile. Changes are saved automatically and take effect the next time you <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/full-scan\/\">full scan<\/a>. Next to each section, you\u2019ll see either a tick or the number of items, so you can tell straight away what\u2019s already been filled in.<\/p>\n\n\n\n<h2 id=\"h-faq\" class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1792700300001\"><strong class=\"schema-faq-question\">Do I have to complete all the sections?<\/strong> <p class=\"schema-faq-answer\">Not all of them are compulsory, but the more information you provide, the more accurate the scans, tasks and content will be. You won\u2019t be able to run a scan without a website address and basic details.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792700300002\"><strong class=\"schema-faq-question\">How much does it cost to have your identity verified using AI?<\/strong> <p class=\"schema-faq-answer\">25 AeloCoins. Manual top-ups are free of charge.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792700300003\"><strong class=\"schema-faq-question\">Can I change my identity after the first scan?<\/strong> <p class=\"schema-faq-answer\">Yes. Changes are saved automatically and are included in the next full scan.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792700300004\"><strong class=\"schema-faq-question\">What is the \u2018Agreements with the client\u2019 field used for?<\/strong> <p class=\"schema-faq-answer\">You use it to list what must not be proposed. The dossier and action plan will not propose anything that you include in it.<\/p> <\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">You can read more about why a good brand description matters for AI chatbots in the article on <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/brand-visibility-in-ai\/\">brand visibility in AI<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>How to complete your brand identity in Aelo: what to enter in each section, how AI helps, and how Aelo uses this data in scans, tasks and content.<\/p>","protected":false},"author":3,"featured_media":0,"parent":756,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_yoast_wpseo_focuskw":"jak uzupe\u0142ni\u0107 to\u017csamo\u015b\u0107 marki w Aelo","_yoast_wpseo_title":"Jak uzupe\u0142ni\u0107 to\u017csamo\u015b\u0107 marki w Aelo: sekcja po sekcji","_yoast_wpseo_metadesc":"Jak uzupe\u0142ni\u0107 to\u017csamo\u015b\u0107 marki w Aelo: co wpisa\u0107 w ka\u017cdej 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