{"id":1231,"date":"2026-10-24T20:29:18","date_gmt":"2026-10-24T18:29:18","guid":{"rendered":"https:\/\/aeloapp.io\/?page_id=1231"},"modified":"2026-10-24T20:47:02","modified_gmt":"2026-10-24T18:47:02","slug":"keyword-selection","status":"publish","type":"page","link":"https:\/\/aeloapp.io\/en\/pomoc\/dobor-fraz-kluczowych\/","title":{"rendered":"How to choose keywords in Aelo"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Key phrases are the topics on which Aelo checks whether <a href=\"https:\/\/aeloapp.io\/en\/blog\/how-ai-chatbots-select-brands-to-respond-to\/\">AI chatbots mention your brand<\/a>. For each phrase, the system generates questions that a customer might ask and puts them to four models: ChatGPT, Claude, Gemini and Perplexity. The results in therefore depend on which phrases you choose <a href=\"https:\/\/aeloapp.io\/en\/help\/ai-visibility-scan-results\/\">AI Visibility<\/a> and tasks in <a href=\"https:\/\/aeloapp.io\/en\/help\/task-tickets\/\">Tickets<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we explain how many phrases you have in your <a href=\"https:\/\/aeloapp.io\/en\/price-list\/\">plan<\/a>, how to choose them and how to change them later.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls preload=\"metadata\" poster=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-frazy-pl-kadr.jpg\" src=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-frazy-pl.mp4\"><\/video><\/figure>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-ile-fraz-masz-w-planie\" data-level=\"2\">How many phrases do you have planned?<\/a><\/li><li><a href=\"#h-jak-dobrac-dobre-frazy\" data-level=\"2\">How to choose good phrases<\/a><\/li><li><a href=\"#h-dlaczego-frazy-nie-zawieraja-nazwy-marki\" data-level=\"2\">Why do the phrases not contain the brand name?<\/a><\/li><li><a href=\"#h-jak-wybrac-frazy-przy-dodawaniu-marki\" data-level=\"2\">How to choose phrases when adding a brand<\/a><\/li><li><a href=\"#h-jak-dodac-i-zmienic-frazy-pozniej\" data-level=\"2\">How to add and edit phrases later<\/a><\/li><li><a href=\"#h-jak-mierzyc-kilka-grup-fraz\" data-level=\"2\">How to measure several groups of phrases<\/a><\/li><li><a href=\"#h-faq\" data-level=\"2\">FAQ<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 id=\"h-ile-fraz-masz-w-planie\" class=\"wp-block-heading\">How many phrases do you have planned?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Number <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/key-phrases\/\">keywords<\/a> It depends on the plan and applies to a single brand:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Free<\/strong>: 3 phrases (9 questions for the models),<\/li>\n\n\n\n<li><strong>Starter<\/strong>: 6 phrases (18 questions),<\/li>\n\n\n\n<li><strong>Pro<\/strong>: 12 phrases (36 questions),<\/li>\n\n\n\n<li><strong>Custom<\/strong>: no limit.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Aelo prepares three questions for each phrase. This means that a single phrase explores the topic from several angles, rather than just one sentence. You can find a full comparison of the plans in <a href=\"https:\/\/aeloapp.io\/en\/price-list\/\">pricing<\/a>.<\/p>\n\n\n\n<h2 id=\"h-jak-dobrac-dobre-frazy\" class=\"wp-block-heading\">How to choose good phrases<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Choose phrases that describe what your customer is looking for, even before they\u2019ve heard of your brand. A good phrase:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>describes a category or a customer\u2019s problem<\/strong>, for example, \u201einvoicing system for a small business\u201d, rather than the general term \u201einvoices\u201d,<\/li>\n\n\n\n<li><strong>suits your range<\/strong>: if the model recommends someone in response to this phrase, you\u2019ll want to be there too, and that person is usually your <a href=\"https:\/\/aeloapp.io\/en\/help\/competition\/\">competition<\/a>,<\/li>\n\n\n\n<li><strong>is important for sales<\/strong>: start with the services and products that bring in the most money,<\/li>\n\n\n\n<li><strong>does not include your brand name<\/strong>: we discuss this below.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">With only three phrases included in the Free plan, focus on your most important service, your key product and the most common customer issue.<\/p>\n\n\n\n<h2 id=\"h-dlaczego-frazy-nie-zawieraja-nazwy-marki\" class=\"wp-block-heading\">Why do the phrases not contain the brand name?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aelo checks whether the model will mention your brand of its own accord when a customer asks about a category. That is why the questions in the scan are neutral: they do not contain the brand name. If the phrase did contain it, the model would always mention it, and the result would say nothing about whether the AI recommends you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can add a phrase containing your brand name yourself if you want to check what models are saying about your company. Bear in mind, however, that such a result does not show whether the AI recommends you to customers who do not yet know you. This is the basis of Aelo\u2019s methodology: we measure visibility without the brand name appearing in the phrases. We describe what a neutral scan looks like in <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/methodology\/\">methodology<\/a>.<\/p>\n\n\n\n<h2 id=\"h-jak-wybrac-frazy-przy-dodawaniu-marki\" class=\"wp-block-heading\">How to choose phrases when adding a brand<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When you complete the brand identity using the button <strong>Fill in identity with AI<\/strong>, Aelo suggests phrases based on your website. In the suggestions window, select the ones that matter most to you and click <strong>Save<\/strong>. This step is compulsory. We describe the entire process in the article <a href=\"https:\/\/aeloapp.io\/en\/help\/how-to-add-a-brand\/\">How to add a brand in Aelo<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae921ac29543&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae921ac29543\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-frazy-1-okno-wyboru-pl.png\" alt=\"The brand identity keyword selection window in Aelo\" class=\"wp-image-1232\" width=\"590\" height=\"1020\" loading=\"lazy\" style=\"width:590px\" srcset=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-frazy-1-okno-wyboru-pl.png 590w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-frazy-1-okno-wyboru-pl-174x300.png 174w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-frazy-1-okno-wyboru-pl-7x12.png 7w\" sizes=\"auto, (max-width: 590px) 100vw, 590px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">\u2018Select Key Phrases\u2019 window with suggestions based on the page. Sample data.<\/figcaption><\/figure>\n\n\n\n<h2 id=\"h-jak-dodac-i-zmienic-frazy-pozniej\" class=\"wp-block-heading\">How to add and edit phrases later<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ll find the phrases in <a href=\"https:\/\/aeloapp.io\/en\/help\/brand-identity\/\">brand identity<\/a>, in the column on the right. You can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>add the phrase manually using the button <strong>+ Add keyword<\/strong>,<\/li>\n\n\n\n<li>generate new suggestions using the button <strong>New keywords<\/strong> (15 AC),<\/li>\n\n\n\n<li>Generate new questions for the scan by pressing the button <strong>New questions<\/strong> (10 AC).<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae921ac29a87&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae921ac29a87\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-frazy-2-kolumna-fraz-pl.png\" alt=\"The \u2018Key Phrases\u2019 column with the \u2018New Phrases\u2019 and \u2018New Questions\u2019 buttons in Aelo\" class=\"wp-image-1233\" width=\"330\" height=\"433\" loading=\"lazy\" style=\"width:330px\" srcset=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-frazy-2-kolumna-fraz-pl.png 330w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-frazy-2-kolumna-fraz-pl-229x300.png 229w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-frazy-2-kolumna-fraz-pl-9x12.png 9w\" sizes=\"auto, (max-width: 330px) 100vw, 330px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Column: Key phrases in brand identity. Sample data.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Please note that we freeze the set of questions at <a href=\"https:\/\/aeloapp.io\/en\/help\/first-measurement\/\">the first scan<\/a>. This allows you to compare subsequent measurements with one another. If you change the search terms, the new results will be calculated based on a different set of data, so compare them with the previous ones carefully.<\/p>\n\n\n\n<h2 id=\"h-jak-mierzyc-kilka-grup-fraz\" class=\"wp-block-heading\">How to measure several groups of phrases<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One brand in Aelo corresponds to one set of phrases. If, for example, you want to track two product lines or two markets separately, add each group of phrases as <a href=\"https:\/\/aeloapp.io\/en\/help\/how-to-add-a-brand\/\">a separate brand<\/a>. Each of them then has its own results, tasks and report.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The number of brands depends on the plan: Free and Starter include one, Pro includes three. For a comparison of the plans, see our&nbsp;<a href=\"https:\/\/aeloapp.io\/en\/price-list\/\">pricing<\/a>.<\/p>\n\n\n\n<h2 id=\"h-faq\" class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1792700100001\"><strong class=\"schema-faq-question\">How many keywords can I add?<\/strong> <p class=\"schema-faq-answer\">On the Free 3 plan, 6 on the Starter plan, 12 on the Pro plan, and unlimited on the Custom plan. The limit applies to a single brand.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792700100002\"><strong class=\"schema-faq-question\">Can the phrase include my brand name?<\/strong> <p class=\"schema-faq-answer\">You can add it yourself, but that\u2019s not what the measurement is about. Aelo checks whether the model will mention your brand of its own accord when a customer asks about a category, which is why we measure visibility without the brand name in the search queries.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792700100003\"><strong class=\"schema-faq-question\">Can I change the phrases after the first scan?<\/strong> <p class=\"schema-faq-answer\">Yes, in the brand identity. However, the set of questions is \u2018frozen\u2019 after the first scan, so once you\u2019ve changed the phrases, compare the results with the previous ones carefully.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792700100004\"><strong class=\"schema-faq-question\">How can I track two groups of phrases separately?<\/strong> <p class=\"schema-faq-answer\">Add each group as a separate brand. Each will have its own results and report.<\/p> <\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Not sure which phrases to choose? Ask an adviser <a href=\"https:\/\/aeloapp.io\/en\/help\/advisors\/\">Consultant<\/a> in the panel or write to <a href=\"mailto:kontakt@aeloapp.io\">kontakt@aeloapp.io<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>How to choose keywords in Aelo: how many to add, which ones to pick, why to avoid brand names and how to track several keyword groups.<\/p>","protected":false},"author":3,"featured_media":0,"parent":756,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_yoast_wpseo_focuskw":"jak dobra\u0107 frazy kluczowe w Aelo","_yoast_wpseo_title":"Jak dobra\u0107 frazy kluczowe w Aelo: limity i dobre praktyki","_yoast_wpseo_metadesc":"Jak dobra\u0107 frazy kluczowe w Aelo: ile fraz masz w planie, jakie wybra\u0107, dlaczego bez nazwy marki i jak mierzy\u0107 kilka grup 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