{"id":1186,"date":"2026-10-21T09:05:07","date_gmt":"2026-10-21T07:05:07","guid":{"rendered":"https:\/\/aeloapp.io\/?page_id=1186"},"modified":"2026-10-26T00:08:47","modified_gmt":"2026-10-25T23:08:47","slug":"synapsis-brand-knowledge","status":"publish","type":"page","link":"https:\/\/aeloapp.io\/en\/pomoc\/synapsis-wiedza-o-marce\/","title":{"rendered":"Synapsis: what Aelo knows about your brand"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Synapsis is Aelo's memory of your brand. It collects everything the system has learned from your website, scans, conversations with advisors, content from Studio and implemented tasks. The advisors, Studio and reports use this knowledge, so the fuller it is, the more accurate the recommendations.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-graf-wiedzy\" data-level=\"2\">The knowledge graph<\/a><\/li><li><a href=\"#h-skad-pochodzi-wiedza\" data-level=\"2\">Where the knowledge comes from<\/a><\/li><li><a href=\"#h-odswiezanie-wiedzy\" data-level=\"2\">Refreshing knowledge<\/a><\/li><li><a href=\"#h-jak-rosla-wiedza-o-marce\" data-level=\"2\">How brand knowledge grew<\/a><\/li><li><a href=\"#h-jak-powiekszac-wiedze-o-marce\" data-level=\"2\">How to grow your brand knowledge<\/a><\/li><li><a href=\"#h-dlaczego-synapsis-ma-znaczenie\" data-level=\"2\">Why Synapsis matters<\/a><\/li><li><a href=\"#h-twoja-deklaracja-a-strona\" data-level=\"2\">Your declaration versus your website<\/a><\/li><li><a href=\"#h-kiedy-odswiezac-wiedze\" data-level=\"2\">When to refresh knowledge<\/a><\/li><li><a href=\"#h-faq\" data-level=\"2\">FAQ<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 id=\"h-graf-wiedzy\" class=\"wp-block-heading\">The knowledge graph<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The centre of the screen is taken up by the <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/knowledge-graph\/\">knowledge graph<\/a>. Each dot represents a piece of information about the brand, and the lines show the connections between them. The colour of each dot indicates the source of that information.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aea77d06e912&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aea77d06e912\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-synapsis-1-wiedza-en.png\" alt=\"Synapsis in Aelo: brand knowledge graph, knowledge sources and item counter\" class=\"wp-image-1187\" width=\"1568\" height=\"770\" loading=\"lazy\" style=\"width:1568px\" srcset=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-synapsis-1-wiedza-en.png 1568w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-synapsis-1-wiedza-en-300x147.png 300w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-synapsis-1-wiedza-en-1024x503.png 1024w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-synapsis-1-wiedza-en-768x377.png 768w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-synapsis-1-wiedza-en-1536x754.png 1536w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-synapsis-1-wiedza-en-18x9.png 18w\" sizes=\"auto, (max-width: 1568px) 100vw, 1568px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Synapsis: knowledge graph, sources and item counter. Sample numbers.<\/figcaption><\/figure>\n\n\n\n<h2 id=\"h-skad-pochodzi-wiedza\" class=\"wp-block-heading\">Where the knowledge comes from<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Above the graph there is the <strong>Knowledge origin<\/strong>legend. The sources are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Indexed by Aelo: the pages of your website.<\/li>\n\n\n\n<li>Your declaration: data from Brand identity.<\/li>\n\n\n\n<li>From Advisors: remembered conversations with advisors.<\/li>\n\n\n\n<li>Monitored keywords.<\/li>\n\n\n\n<li>From Studio: content prepared in Studio.<\/li>\n\n\n\n<li>From AI citations, from competitor analysis, from the audit and from Recall: scan results.<\/li>\n\n\n\n<li>From implementations: tasks completed in Tickets.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-odswiezanie-wiedzy\" class=\"wp-block-heading\">Refreshing knowledge<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Refresh knowledge<\/strong> It reloads your page. You can also see the date and time of the last refresh next to it. Synapsis and the audit both use the same page load for 24 hours, so manually refreshing the page during this time will not reload it.<\/p>\n\n\n\n<h2 id=\"h-jak-rosla-wiedza-o-marce\" class=\"wp-block-heading\">How brand knowledge grew<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Show how it grew<\/strong> button and the slider below the graph show how the graph changed over time. Below the graph is the counter <strong>How your brand knowledge grows<\/strong>: the total number of knowledge items, a chart of their growth and how many pages of your website we indexed at the start.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Next to it is a breakdown by type: GEO scans, citations, competitor analyses, audits, Advisors memory, implementations and content. Every scan, every piece of content and every conversation with an advisor goes to Synapsis.<\/p>\n\n\n\n<h2 id=\"h-jak-powiekszac-wiedze-o-marce\" class=\"wp-block-heading\">How to grow your brand knowledge<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Complete the <a href=\"https:\/\/aeloapp.io\/en\/help\/brand-identity\/\">brand identity<\/a>, including the Additional brand facts section.<\/li>\n\n\n\n<li>Turn on <strong>Remember this conversation<\/strong> in <a href=\"https:\/\/aeloapp.io\/en\/help\/advisors\/\">Advisors<\/a>.<\/li>\n\n\n\n<li>Create content in <a href=\"https:\/\/aeloapp.io\/en\/help\/content-studio\/\">Studio<\/a>.<\/li>\n\n\n\n<li>Complete and publish tasks in <a href=\"https:\/\/aeloapp.io\/en\/help\/task-tickets\/\">Tickets<\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Read more about how Aelo builds <a href=\"https:\/\/aeloapp.io\/en\/brand-awareness\/\">brand knowledge<\/a>on the module page.<\/p>\n\n\n\n<h2 id=\"h-dlaczego-synapsis-ma-znaczenie\" class=\"wp-block-heading\">Why Synapsis matters<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Every recommendation in Aelo is only as good as the data behind it. Synapsis brings together what your website says, what you declare in Brand identity and what the scans show. An advisor who knows your implementations and results will not suggest a task that has already been done, and will refer to your competitors.<\/p>\n\n\n\n<h2 id=\"h-twoja-deklaracja-a-strona\" class=\"wp-block-heading\">Your declaration versus your website<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The \u201cYour declaration\u201d colour is the data entered in <a href=\"https:\/\/aeloapp.io\/en\/help\/brand-identity\/\">Brand identity<\/a>, and \u201cIndexed by Aelo\u201d is the content downloaded from your website. When the two sources say different things, for example the website describes old services, it is worth fixing the website first. AI chats read your website, not the Brand identity in Aelo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read more about describing a brand consistently in the article on <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/identity\/\">brand identity<\/a>.<\/p>\n\n\n\n<h2 id=\"h-kiedy-odswiezac-wiedze\" class=\"wp-block-heading\">When to refresh knowledge<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>After a bigger change on your website: a new offer, new pages or a pricing change.<\/li>\n\n\n\n<li>After publishing content prepared in Studio.<\/li>\n\n\n\n<li>No more than once a day: for 24 hours Synapsis and the audit use the same download of your website.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-faq\" class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1792544000001\"><strong class=\"schema-faq-question\">Where does Synapsis get data about the brand?<\/strong> <p class=\"schema-faq-answer\">From your website, Brand identity, scans, conversations with advisors, content from Studio and implemented tasks.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792544000002\"><strong class=\"schema-faq-question\">Why didn't the refresh download the website again?<\/strong> <p class=\"schema-faq-answer\">Synapsis and the audit use the same download of your website for 24 hours. Another refresh during that time does not download the website again.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792544000003\"><strong class=\"schema-faq-question\">What is the knowledge in Synapsis used for?<\/strong> <p class=\"schema-faq-answer\">The advisors in Advisors, Studio and the reports use it, so answers and recommendations fit your brand.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792544000004\"><strong class=\"schema-faq-question\">What do the colours on the graph mean?<\/strong> <p class=\"schema-faq-answer\">The colour of a dot shows the source of the information. The Knowledge origin legend is above the graph.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792544000005\"><strong class=\"schema-faq-question\">Is the data in Brand identity the same as the content of my website?<\/strong> <p class=\"schema-faq-answer\">No. Brand identity is your declaration in Aelo, while Aelo downloads and indexes your website content separately. They have different colours on the graph.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792544000006\"><strong class=\"schema-faq-question\">When is it worth clicking Refresh knowledge?<\/strong> <p class=\"schema-faq-answer\">After a bigger change on your website or after publishing new content, no more than once a day.<\/p> <\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Didn't find the answer to your question? Visit <a href=\"https:\/\/aeloapp.io\/en\/help\/\">Aelo Help<\/a> or write to <a href=\"mailto:kontakt@aeloapp.io\">kontakt@aeloapp.io<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Synapsis is brand knowledge in Aelo: the graph, knowledge sources, website refresh and the item counter. See where Aelo gets its data and how knowledge grows.<\/p>","protected":false},"author":3,"featured_media":0,"parent":756,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_yoast_wpseo_focuskw":"co Aelo wie o marce","_yoast_wpseo_title":"Synapsis w Aelo: co Aelo wie o Twojej marce","_yoast_wpseo_metadesc":"Synapsis to wiedza o marce w Aelo: graf, \u017ar\u00f3d\u0142a wiedzy, od\u015bwie\u017canie strony i licznik element\u00f3w. Zobacz, sk\u0105d Aelo bierze dane i jak ro\u015bnie wiedza.","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_breakdance_hide_in_design_set":false,"_breakdance_tags":"","_yoast_wpseo_keywordsynonyms":"[\"wiedza o marce w Synapsis, jak czyta\u0107 Synapsis\",\"sk\u0105d Aelo wie o marce\",\"aktualizacja wiedzy o marce w Aelo\"]","_yoast_wpseo_focuskeywords":"[{\"keyword\":\"\u017ar\u00f3d\u0142a danych w Synapsis\",\"score\":89},{\"keyword\":\"jak od\u015bwie\u017cy\u0107 stron\u0119 w Synapsis\",\"score\":67}]","footnotes":""},"class_list":["post-1186","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Synapsis w Aelo: co Aelo wie o Twojej marce<\/title>\n<meta name=\"description\" content=\"Synapsis to wiedza o marce w Aelo: graf, \u017ar\u00f3d\u0142a wiedzy, od\u015bwie\u017canie strony i licznik element\u00f3w. 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