{"id":1181,"date":"2026-10-21T09:05:26","date_gmt":"2026-10-21T07:05:26","guid":{"rendered":"https:\/\/aeloapp.io\/?page_id=1181"},"modified":"2026-10-26T00:08:32","modified_gmt":"2026-10-25T23:08:32","slug":"content-studio","status":"publish","type":"page","link":"https:\/\/aeloapp.io\/en\/pomoc\/studio-tresci\/","title":{"rendered":"Studio: how to create content from briefs"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Studio helps you prepare content that has a chance of getting into AI chat answers. You work on briefs: each brief is a topic with a rationale, and from a brief you generate ready text in a chosen style and tone.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-zakladki-studia\" data-level=\"2\">Studio tabs<\/a><\/li><li><a href=\"#h-lista-briefow\" data-level=\"2\">The brief list<\/a><\/li><li><a href=\"#h-jak-wygenerowac-artykul\" data-level=\"2\">How to generate an article<\/a><\/li><li><a href=\"#h-style-i-tony-do-wyboru\" data-level=\"2\">Styles and tones to choose from<\/a><\/li><li><a href=\"#h-w-jakim-jezyku-powstaja-tresci\" data-level=\"2\">What language the content is written in<\/a><\/li><li><a href=\"#h-jak-dobrac-styl-i-ton\" data-level=\"2\">How to choose the style and tone<\/a><\/li><li><a href=\"#h-jak-przygotowac-tekst-ktory-ai-zacytuje\" data-level=\"2\">How to prepare text that AI will cite<\/a><\/li><li><a href=\"#h-co-dalej-z-gotowym-tekstem\" data-level=\"2\">What next with the finished text<\/a><\/li><li><a href=\"#h-faq\" data-level=\"2\">FAQ<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 id=\"h-zakladki-studia\" class=\"wp-block-heading\">Studio tabs<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At the top there are the tabs <strong>Content<\/strong>, <strong>Graphics<\/strong> and <strong>Advertising<\/strong>. The <strong>Video<\/strong> tab, however, is marked as coming soon. This article describes the \u2018Content\u2019 tab.<\/p>\n\n\n\n<h2 id=\"h-lista-briefow\" class=\"wp-block-heading\">The brief list<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">On the left there is a list of briefs. Each has a priority (for example MEDIUM or HIGH) and a status, for example Pending or Done. Above the list you filter the briefs: <strong>All<\/strong>, <strong>To write<\/strong>, <strong>In production<\/strong> and <strong>Done<\/strong>. What\u2019s more, the search engine helps you find a specific topic.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae921055e340&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae921055e340\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-studio-1-briefy-en.png\" alt=\"Brief list in Aelo Studio with filters and the Brand analysis panel\" class=\"wp-image-1182\" width=\"1568\" height=\"720\" loading=\"lazy\" style=\"width:1568px\" srcset=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-studio-1-briefy-en.png 1568w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-studio-1-briefy-en-300x138.png 300w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-studio-1-briefy-en-1024x470.png 1024w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-studio-1-briefy-en-768x353.png 768w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-studio-1-briefy-en-1536x705.png 1536w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-studio-1-briefy-en-18x8.png 18w\" sizes=\"auto, (max-width: 1568px) 100vw, 1568px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The brief list in Studio. Brief content blurred.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You can create a new brief in several ways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>With the <strong>Generate brief<\/strong> at the top of the list. You can see the cost in AeloCoins on the button.<\/li>\n\n\n\n<li>From the <strong>Brand analysis<\/strong>panel on the right: next to keywords under <strong>GEO gaps: weak AI visibility<\/strong> click <strong>Create brief<\/strong>. However, for phrases that already have a brief, you will see \u201cCreated\u201d.<\/li>\n\n\n\n<li>From the <strong>Missing topics<\/strong>section, also with the Create brief button.<\/li>\n\n\n\n<li>From the <a href=\"https:\/\/aeloapp.io\/en\/help\/task-tickets\/\">Tickets<\/a>board, with the Create button on a task.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/content-gap\/\">Content gaps<\/a> These are phrases in which AI chatbots do not yet mention your brand. That\u2019s why they\u2019re a good starting point for new content.<\/p>\n\n\n\n<h2 id=\"h-jak-wygenerowac-artykul\" class=\"wp-block-heading\">How to generate an article<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Click a brief on the list.<\/li>\n\n\n\n<li>Review the <strong>Insights tailored to the brand<\/strong>: brand voice, USP and target audiences, and competitors. They come from the Dossier.<\/li>\n\n\n\n<li>Check the title and description of the brief. You can also edit them before generating it.<\/li>\n\n\n\n<li>In the <strong>Generate article<\/strong> panel on the right, choose the article style and the tone of voice.<\/li>\n\n\n\n<li>Click <strong>Generate article<\/strong>.<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae921055e86c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae921055e86c\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-studio-2-generowanie-en.png\" alt=\"Brief in Aelo Studio with tips and the Generate article panel\" class=\"wp-image-1184\" width=\"1568\" height=\"720\" loading=\"lazy\" style=\"width:1568px\" srcset=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-studio-2-generowanie-en.png 1568w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-studio-2-generowanie-en-300x138.png 300w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-studio-2-generowanie-en-1024x470.png 1024w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-studio-2-generowanie-en-768x353.png 768w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-studio-2-generowanie-en-1536x705.png 1536w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-studio-2-generowanie-en-18x8.png 18w\" sizes=\"auto, (max-width: 1568px) 100vw, 1568px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A brief with insights and the Generate article panel. Brand data blurred.<\/figcaption><\/figure>\n\n\n\n<h2 id=\"h-style-i-tony-do-wyboru\" class=\"wp-block-heading\">Styles and tones to choose from<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The style decides the form and length of the text:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Blog post: 1200\u20131800 words.<\/li>\n\n\n\n<li>Social media post: 50\u2013200 words.<\/li>\n\n\n\n<li>Newsletter: 400\u2013700 words.<\/li>\n\n\n\n<li>Press release: 400\u2013600 words.<\/li>\n\n\n\n<li>Product description: 150\u2013300 words.<\/li>\n\n\n\n<li>How-to guide: 600\u20131200 words.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You can choose from six different tones of communication: formal, factual, casual, humorous, inspiring and sales-oriented. However, it is best to match it to the <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/tone-of-communication\/\">tone of voice<\/a> as set out in&nbsp;<a href=\"https:\/\/aeloapp.io\/en\/help\/brand-identity\/\">Brand identity<\/a>.<\/p>\n\n\n\n<h2 id=\"h-w-jakim-jezyku-powstaja-tresci\" class=\"wp-block-heading\">What language the content is written in<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Studio writes in the brand's primary language, set in Brand identity. Finished content also goes to <a href=\"https:\/\/aeloapp.io\/en\/help\/synapsis-brand-knowledge\/\">Synapsis<\/a>, so the advisors and later reports know what has already been created. For advice on writing text that AI will want to cite, ask <a href=\"https:\/\/aeloapp.io\/en\/help\/advisors\/\">Aelo Strategist<\/a> in the Advisors module.<\/p>\n\n\n\n<h2 id=\"h-jak-dobrac-styl-i-ton\" class=\"wp-block-heading\">How to choose the style and tone<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Blog post<\/strong> or <strong>how-to guide<\/strong>: when you want to answer in depth a question customers ask AI chats.<\/li>\n\n\n\n<li><strong>Product description<\/strong>: when the brief is about a specific offer or service page.<\/li>\n\n\n\n<li><strong>Press release<\/strong>: when a task from Tickets is about an off-site publication, for example on a local portal.<\/li>\n\n\n\n<li><strong>Social media post<\/strong> and <strong>newsletter<\/strong>: when you want to spread the topic further, after the main text is published.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Choose your tone primarily based on where the content will be published. A press release usually calls for a formal or factual tone, whilst a social media post can be more informal.<\/p>\n\n\n\n<h2 id=\"h-jak-przygotowac-tekst-ktory-ai-zacytuje\" class=\"wp-block-heading\">How to prepare text that AI will cite<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AI chatbots are more likely to quote websites that provide specific facts: figures, prices, the scope of services, definitions and answers to questions. That\u2019s why, once the text has been generated, it\u2019s worth reviewing it and adding information that only your company knows: examples, results and project names. You can read more about the differences between writing for search engines and for AI chatbots in the article <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/seo-geo-and-aeo-the-differences\/\">SEO, GEO and AEO: the differences<\/a>.<\/p>\n\n\n\n<h2 id=\"h-co-dalej-z-gotowym-tekstem\" class=\"wp-block-heading\">What next with the finished text<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Review the text and add your own examples.<\/li>\n\n\n\n<li>Publish it on your website or in the place named in the task.<\/li>\n\n\n\n<li>On the <a href=\"https:\/\/aeloapp.io\/en\/help\/task-tickets\/\">Tickets<\/a> board, click Publish on the related task and enter the publication address.<\/li>\n\n\n\n<li>Next, check the result in&nbsp;<a href=\"https:\/\/aeloapp.io\/en\/help\/ai-visibility-scan-results\/\">AI Visibility<\/a> after the next scans.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ll find completed briefs in the \u2018Completed\u2019 filter. To delete a brief you no longer need, simply click the cross next to it.<\/p>\n\n\n\n<h2 id=\"h-faq\" class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1792543000001\"><strong class=\"schema-faq-question\">Where do the briefs in Studio come from?<\/strong> <p class=\"schema-faq-answer\">From GEO gaps and missing topics in Brand analysis, from tasks in Tickets and from the Generate brief button.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792543000002\"><strong class=\"schema-faq-question\">How long will the article be?<\/strong> <p class=\"schema-faq-answer\">It depends on the style: for example a blog post has 1200\u20131800 words, and a social media post 50\u2013200 words.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792543000003\"><strong class=\"schema-faq-question\">Can I change the brief topic before generating?<\/strong> <p class=\"schema-faq-answer\">Yes. You can correct the title and description of the brief after opening it, before clicking Generate article.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792543000004\"><strong class=\"schema-faq-question\">What language does Studio write in?<\/strong> <p class=\"schema-faq-answer\">In the brand's primary language set in Brand identity.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792543000005\"><strong class=\"schema-faq-question\">Which style should I choose for an off-site publication?<\/strong> <p class=\"schema-faq-answer\">Usually a press release. For directories and profiles a shorter text in the product description style is enough.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792543000006\"><strong class=\"schema-faq-question\">Can I edit the generated text?<\/strong> <p class=\"schema-faq-answer\">Yes, and it is worth doing. Add your own examples and facts that only your company knows. AI chats are more likely to cite such content.<\/p> <\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Didn't find the answer to your question? Visit <a href=\"https:\/\/aeloapp.io\/en\/help\/\">Aelo Help<\/a> or write to <a href=\"mailto:kontakt@aeloapp.io\">kontakt@aeloapp.io<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>How Studio in Aelo works: briefs from GEO gaps and missing topics, statuses, tips from the Dossier and generating an article in a chosen style and tone.<\/p>","protected":false},"author":3,"featured_media":0,"parent":756,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_yoast_wpseo_focuskw":"jak tworzy\u0107 tre\u015bci z brief\u00f3w","_yoast_wpseo_title":"Studio w Aelo: jak tworzy\u0107 tre\u015bci z brief\u00f3w","_yoast_wpseo_metadesc":"Jak dzia\u0142a Studio w Aelo: briefy z luk GEO i brakuj\u0105cych temat\u00f3w, statusy, wskaz\u00f3wki z Dossier oraz generowanie artyku\u0142u w wybranym stylu i 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