{"id":117,"date":"2026-09-08T15:07:50","date_gmt":"2026-09-08T13:07:50","guid":{"rendered":"https:\/\/aeloapp.io\/?page_id=117"},"modified":"2026-09-16T15:39:13","modified_gmt":"2026-09-16T13:39:13","slug":"brand-awareness","status":"publish","type":"page","link":"https:\/\/aeloapp.io\/en\/wiedza-o-marce\/","title":{"rendered":"Brand awareness"},"content":{"rendered":"<main id='bde-main'><section class=\"bde-section-117-265 bde-section ae-wom-head\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-text-117-266 bde-text\" data-entrance=\"slideUp\">\n<nav class=\"bc\" aria-label=\"Crumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/\"><span itemprop=\"name\">Home<\/span><\/a><meta itemprop=\"position\" content=\"1\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\" aria-current=\"page\">Brand awareness<\/span><meta itemprop=\"position\" content=\"2\"><\/li><\/ol><\/nav>\n<\/div><div class=\"bde-div-117-267 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-117-268 bde-text\" data-entrance=\"slideUp\">\nModule\n<\/div><h1 class=\"bde-heading-117-269 bde-heading\" data-entrance=\"slideUp\">\nBrand awareness: a graph that rises with every scan\n<\/h1><div class=\"bde-text-117-270 bde-text\" data-entrance=\"slideUp\">\nBrand knowledge is a dashboard where Aelo compiles everything it learns about your company. It starts by indexing your website, then adds elements from every scan, citation, competitor analysis, audit and completed task. The other modules draw on this same repository.\n<\/div><div class=\"bde-button-117-271 bde-button\" data-entrance=\"slideUp\">\n        \n    \n    \n    \n                            \n            \n                    \n            \n            \n\n    \n    \n    \n    \n                            \n    <a class=\"breakdance-link button-atom button-atom--primary bde-button__button\" href=\"https:\/\/aeloapp.io\/en\/rejestracja\/\" target=\"_self\" data-type=\"url\"  rel=\"follow\" >\n\n    \n        <span class=\"button-atom__text\">Create an account<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div><div class=\"bde-code-block-117-272 bde-code-block\" data-entrance=\"slideUp\">\n\n  <div class=\"wm-wrap\">\n<div class=\"wm\" role=\"img\" aria-label=\"View of the \u2018Brand Knowledge\u2019 module in the Aelo app: a knowledge graph built from web pages, scans, citations and implementations\">\n\n  <aside class=\"wm-side\">\n    <div 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d=\"M225.7,141.3c1.8,40.9,48,57.5,80.7,36.9,6.8-4.3,14.6-17,24.7-9.2,15.1,11.7-17.2,29.8-26.7,33.2-62.2,22.8-116.3-29.3-99.7-92.3,17.7-67.4,111.4-73.9,135.5-7.8,2.3,6.4,9.7,39.1,0,39.1h-114.5ZM322.6,120.9c-8.2-59.7-87.9-58-98.7,0h98.7Z\"><\/path>\n        <path fill=\"currentColor\" d=\"M168.4,185.6c4.5,2.9,10.9-1.8,10.9,10.7,0,7.3-3.1,10.1-10.5,10.4-12.5.5-23.9-12.4-25.1-24.3-58.5,63.3-151.3-1.8-120.6-80.6,26.2-67.3,128.6-56.3,140.3,11.6,2.2,13-2.5,67.4,5,72.3ZM80,78.5c-53.5,9.1-53,100.1,1.6,107.4,83,11.1,79.9-121.3-1.6-107.4Z\"><\/path>\n        <path fill=\"currentColor\" d=\"M398.4,9.6c2.2,2.3,2.2,6.6,2.4,9.7,4.2,48.8-3.4,103.3,0,152.7,2.6,16.7,23.5,12,27.4,16.4,4.1,4.7,1,16.7-6.1,18.1-20.2,4.1-40-11.1-43.6-30.8V13.8c1.6-8.9,14.1-10.3,19.8-4.2Z\"><\/path>\n        <path fill=\"currentColor\" d=\"M509.1,207c-34.9-10.3-59.1-44.2-55.4-82.3,3.5-35.7,31.6-64.9,67.2-69.5,22.9-3,45.2,4.1,61.8,18.9,4.8,4.3,4.6,11.9-.4,16h0c-4,3.3-9.8,3.3-13.6,0-12.8-11.4-30.3-16.6-48-13.3-23.8,4.3-42.4,23.9-45.6,47.9-3.9,28.6,14,54.4,40.1,62,5,1.5,8.2,6.3,7.6,11.5h0c-.8,6.5-7.3,10.7-13.7,8.8Z\"><\/path>\n      <\/svg>\n      <span class=\"wm-collapse\"><\/span>\n    <\/div>\n\n    <div class=\"wm-brand\">\n      <span class=\"wm-av\">TM<\/span><span class=\"wm-bn\">Your brand<\/span><span class=\"wm-car\">\u2304<\/span>\n    <\/div>\n\n    <div class=\"wm-sgroup\">Modules<\/div>\n    <div class=\"wm-nav\"><i class=\"m1\"><\/i>Visibility<\/div>\n    <div class=\"wm-nav\"><i class=\"m2\"><\/i>Tasks<\/div>\n    <div class=\"wm-nav\"><i class=\"m3\"><\/i>Advisers<\/div>\n    <div class=\"wm-nav\"><i class=\"m4\"><\/i>Studio<\/div>\n    <div class=\"wm-nav is-on\"><i class=\"m5\"><\/i>Brand awareness<\/div>\n\n    <div class=\"wm-sidefoot\">\n      <div class=\"wm-lang\"><span>Language<\/span><span class=\"wm-langpill\">PL \u2304<\/span><\/div>\n      <div class=\"wm-help\"><b>Do you need help?<\/b><span>Get in touch \u2197<\/span><\/div>\n    <\/div>\n  <\/aside>\n\n  <div class=\"wm-main\">\n    <div class=\"wm-crumb\">Brand awareness <em>\/<\/em> Your brand<\/div>\n\n    <div class=\"wm-tools\">\n      <span class=\"wm-ref\">Refresh your knowledge<\/span>\n      <span class=\"wm-when\">Last updated: 2 September 2026, 15:35<\/span>\n    <\/div>\n\n    <div class=\"wm-leg\">\n      <span class=\"wm-ll\">The origin of knowledge<\/span>\n      <span class=\"wm-t\"><i style=\"background:#1F9D74\"><\/i>Indexed by Aelo<\/span>\n      <span class=\"wm-t\"><i style=\"background:#6D5FC7\"><\/i>Your declaration<\/span>\n      <span class=\"wm-t\"><i style=\"background:#2E82D8\"><\/i>Monitored phrases<\/span>\n      <span class=\"wm-t\"><i style=\"background:#B08842\"><\/i>From AI citations<\/span>\n      <span class=\"wm-t\"><i style=\"background:#C2536B\"><\/i>From the competitive 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cx=\"1002.6\" cy=\"228.3\" r=\"1.5\" fill=\"#B4407A\"\/>\n<circle cx=\"531.1\" cy=\"165.8\" r=\"1.5\" fill=\"#B08842\"\/>\n<circle cx=\"834.3\" cy=\"198.7\" r=\"1.5\" fill=\"#B08842\"\/>\n<circle cx=\"324.8\" cy=\"194.6\" r=\"1.5\" fill=\"#1F9D74\"\/>\n<circle cx=\"749.0\" cy=\"81.3\" r=\"1.5\" fill=\"#B08842\"\/>\n<circle cx=\"803.3\" cy=\"81.3\" r=\"1.5\" fill=\"#B4407A\"\/>\n<circle cx=\"552.1\" cy=\"206.3\" r=\"1.5\" fill=\"#B4407A\"\/>\n<circle cx=\"928.8\" cy=\"40.7\" r=\"1.5\" fill=\"#C2536B\"\/>\n<circle cx=\"59.5\" cy=\"100.1\" r=\"1.5\" fill=\"#C2536B\"\/>\n<circle cx=\"673.3\" cy=\"57.7\" r=\"1.5\" fill=\"#1F9D74\"\/>\n<circle cx=\"328.3\" cy=\"234.1\" r=\"1.5\" fill=\"#B4407A\"\/>\n<circle cx=\"600.6\" cy=\"200.4\" r=\"1.5\" fill=\"#B08842\"\/>\n<\/svg><\/div>\n\n    <div class=\"wm-time\">\n      <span class=\"wm-grow\">Show how it grew<\/span>\n      <span class=\"wm-track\"><i><\/i><b>today<\/b><\/span>\n    <\/div>\n\n    <div class=\"wm-bottom\">\n      <div class=\"wm-box\">\n        <span class=\"wm-lab\">The brand\u2019s growing brain<\/span>\n        <div class=\"wm-count\"><b>1 292<\/b><span>elements of knowledge<\/span><\/div>\n        <svg viewbox=\"0 0 600 90\" preserveaspectratio=\"none\" class=\"wm-chart\" aria-hidden=\"true\">\n          <path d=\"M0 78 L90 72 L170 66 L250 46 L330 44 L420 40 L510 34 L600 26 L600 90 L0 90 Z\" fill=\"#EDE9FA\"><\/path>\n          <path d=\"M0 78 L90 72 L170 66 L250 46 L330 44 L420 40 L510 34 L600 26\" fill=\"none\" stroke=\"#6D5FC7\" stroke-width=\"2\" stroke-linejoin=\"round\"><\/path>\n        <\/svg>\n        <span class=\"wm-note\">134 out of 149 subpages on your website have been indexed so far.<\/span>\n      <\/div>\n\n      <div class=\"wm-box\">\n        <div class=\"wm-row\"><span>Scans<\/span><b>601<\/b><\/div>\n        <div class=\"wm-row\"><span>References<\/span><b>309<\/b><\/div>\n        <div class=\"wm-row\"><span>Competitor analysis<\/span><b>309<\/b><\/div>\n        <div class=\"wm-row\"><span>Audits<\/span><b>2<\/b><\/div>\n        <div class=\"wm-row\"><span>Implementations<\/span><b>68<\/b><\/div>\n        <div class=\"wm-row\"><span>Contents<\/span><b>3<\/b><\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n<p class=\"wm-foot\">View of the \u2018Brand Knowledge\u2019 module. Sample data.<\/p>\n<\/div>\n\n<style>\n.wm-wrap{max-width:1200px;margin:0 auto}\n.wm{display:flex;background:#F6F7F8;border:1px solid #E3E5EA;border-radius:20px;overflow:hidden;\n  box-shadow:0 40px 90px -50px rgba(37,39,45,.35);font-family:'Nunito Sans',sans-serif;\n  --line:#E6E7EC;--muted:#8A8F9A;--text:#25272D;--text2:#5A5F6A;--vio:#6D5FC7}\n.wm-side{width:206px;flex-shrink:0;background:#fff;border-right:1px solid var(--line);padding:16px 12px;display:flex;flex-direction:column;gap:6px}\n.wm-logo{display:flex;align-items:center;justify-content:space-between;gap:8px;margin:2px 2px 14px 6px}\n.wm-logo svg{width:74px;height:auto;color:var(--text);display:block}\n.wm-collapse{width:20px;height:20px;border:1px solid var(--line);border-radius:5px;flex-shrink:0;position:relative}\n.wm-collapse::after{content:\"\";position:absolute;left:5px;top:3px;bottom:3px;width:1px;background:#C4C7CE}\n.wm-brand{display:flex;align-items:center;gap:9px;padding:9px 10px;border:1px solid var(--line);border-radius:10px}\n.wm-av{width:24px;height:24px;border-radius:7px;background:var(--text);color:#F5F6F8;display:flex;align-items:center;justify-content:center;font-size:9px;font-weight:800;flex-shrink:0}\n.wm-bn{font-size:12.5px;font-weight:800;color:var(--text)}\n.wm-car{margin-left:auto;color:var(--muted);font-size:13px;line-height:1}\n.wm-sgroup{font-size:9.5px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);padding:14px 10px 4px}\n.wm-nav{display:flex;align-items:center;gap:10px;padding:9px 10px;border-radius:8px;font-size:13px;font-weight:700;color:var(--text2)}\n.wm-nav.is-on{background:#F1F2F5;color:var(--text);font-weight:800}\n.wm-nav i{width:8px;height:8px;border-radius:50%;flex-shrink:0;margin:0 3px}\n.wm-nav .m1{background:#6D5FC7}.wm-nav .m2{background:#2E82D8}.wm-nav .m3{background:#1F9D74}\n.wm-nav .m4{background:#B08842}.wm-nav 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10px}\n.wm-ref{font-size:12px;font-weight:800;color:var(--vio);background:#EEEAFB;border-radius:999px;padding:9px 14px}\n.wm-when{font-size:11.5px;color:var(--muted)}\n.wm-leg{display:flex;align-items:center;gap:6px;flex-wrap:wrap;margin-bottom:10px}\n.wm-ll{font-size:9px;font-weight:800;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);margin-right:4px}\n.wm-t{display:inline-flex;align-items:center;gap:6px;font-size:10.5px;font-weight:700;color:var(--text2);background:#fff;border:1px solid var(--line);border-radius:999px;padding:5px 10px}\n.wm-t i{width:7px;height:7px;border-radius:50%;flex-shrink:0}\n.wm-canvas{background:#fff;border:1px solid var(--line);border-radius:14px;padding:8px}\n.wm-graph{width:100%;height:auto;max-height:290px;display:block}\n.wm-time{display:flex;align-items:center;gap:14px;margin:10px 0 12px}\n.wm-grow{font-size:11.5px;font-weight:800;color:var(--vio);background:#EEEAFB;border-radius:999px;padding:8px 13px;white-space:nowrap}\n.wm-track{position:relative;flex:1;height:4px;border-radius:999px;background:#E7E9EE}\n.wm-track i{position:absolute;right:0;top:-4px;width:11px;height:11px;border-radius:3px;background:#25272D}\n.wm-track b{position:absolute;left:0;top:-22px;font-size:10px;font-weight:700;color:var(--muted);font-family:ui-monospace,SFMono-Regular,Menlo,monospace}\n.wm-bottom{display:grid;grid-template-columns:1.3fr 1fr;gap:14px;align-items:start}\n.wm-box{background:#fff;border:1px solid var(--line);border-radius:14px;padding:14px}\n.wm-lab{display:block;font-size:9.5px;font-weight:800;letter-spacing:.11em;text-transform:uppercase;color:var(--muted)}\n.wm-count{display:flex;align-items:baseline;gap:8px;margin-top:8px}\n.wm-count b{font-size:28px;font-weight:800;letter-spacing:-.02em;color:var(--text);line-height:1}\n.wm-count span{font-size:12.5px;color:var(--text2)}\n.wm-chart{width:100%;height:56px;display:block;margin-top:10px}\n.wm-note{display:block;font-size:11px;color:var(--muted);margin-top:10px}\n.wm-row{display:flex;align-items:center;justify-content:space-between;gap:10px;padding:8px 0;border-bottom:1px solid #F0F1F4;font-size:12.5px;color:var(--text2)}\n.wm-row:last-child{border-bottom:0}\n.wm-row b{font-size:14px;font-weight:800;color:var(--text)}\n.wm-foot{margin:16px 0 0;font-size:12.5px;font-weight:600;color:#8A8F9A;text-align:center;font-family:'Nunito Sans',sans-serif}\n\n@media (max-width:900px){ .wm-side{display:none} .wm-main{padding:14px 14px 20px} .wm-bottom{grid-template-columns:1fr} }\n<\/style>\n\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-117-199 bde-section ae-wom-sources\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-117-200 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-117-201 bde-text\" data-entrance=\"slideUp\">\nSources\n<\/div><h2 class=\"bde-heading-117-202 bde-heading\" data-entrance=\"slideUp\">\nWhere does brand awareness come from?\n<\/h2><div class=\"bde-text-117-203 bde-text\" data-entrance=\"slideUp\">\nEach element in the graph is labelled with its source, so you can see what Aelo has deduced itself and what comes from you.\n<\/div>\n<\/div><div class=\"bde-columns-117-204 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-117-205 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-117-206 bde-text\" data-entrance=\"slideUp\">\n<span class=\"w\"><span class=\"wt\">Your website<\/span><span class=\"wq\">Indexed by Aelo<\/span><span class=\"wd\">To begin with, Aelo scans the subpages of your website and extracts whatever can be described: services, segments, evidence.<\/span><\/span>\n<\/div>\n<\/div><div class=\"bde-column-117-207 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-117-208 bde-text\" data-entrance=\"slideUp\">\n<span class=\"w\"><span class=\"wt\">Your declaration<\/span><span class=\"wq\">Brand identity<\/span><span class=\"wd\">What you described yourself after registering: who you are, what you sell and who you compare yourselves to.<\/span><\/span>\n<\/div>\n<\/div><div class=\"bde-column-117-209 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-117-210 bde-text\" data-entrance=\"slideUp\">\n<span class=\"w\"><span class=\"wt\">Scans and phrases<\/span><span class=\"wq\">Monitored queries<\/span><span class=\"wd\">Every measurement adds to our understanding of the contexts in which the brand appears and alongside whom.<\/span><\/span>\n<\/div>\n<\/div><\/div><div class=\"bde-columns-117-211 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-117-212 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-117-213 bde-text\" data-entrance=\"slideUp\">\n<span class=\"w\"><span class=\"wt\">Citations and competition<\/span><span class=\"wq\">From the models\u2019 responses<\/span><span class=\"wd\">The domains cited in your category and how the models describe the brands you are comparing yourself to.<\/span><\/span>\n<\/div>\n<\/div><div class=\"bde-column-117-214 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-117-215 bde-text\" data-entrance=\"slideUp\">\n<span class=\"w\"><span class=\"wt\">Audit and barriers<\/span><span class=\"wq\">From the diagnosis<\/span><span class=\"wd\">What is missing from the website, and what indicators of credibility do the models have no way of verifying?.<\/span><\/span>\n<\/div>\n<\/div><div class=\"bde-column-117-216 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-117-217 bde-text\" data-entrance=\"slideUp\">\n<span class=\"w\"><span class=\"wt\">Implementations and content<\/span><span class=\"wq\">From the work carried out<\/span><span class=\"wd\">Tasks ticked off as completed, materials released from the Studio, and consultations with advisers.<\/span><\/span>\n<\/div>\n<\/div><\/div><div class=\"bde-text-117-218 bde-text\" data-entrance=\"slideUp\">\nYou only need to fill in your brand identity once, after registration. We explain how to do this in the article <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/identity\/\">How to describe a brand on Aelo<\/a>.\n<\/div><\/div>\n<\/section><section class=\"bde-section-117-273 bde-section ae-wom-users\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-columns-117-274 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-117-275 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-code-block-117-276 bde-code-block\" data-entrance=\"slideUp\">\n\n  <div class=\"kz\">\n  <span class=\"kz-lab\">Who turns to graphics<\/span>\n  <div class=\"kz-list\">\n    <div class=\"kz-i\"><i class=\"k4\"><\/i><span><b>Studio<\/b>He lists your service names and refers to evidence that is already in the graph<\/span><\/div>\n    <div class=\"kz-i\"><i class=\"k3\"><\/i><span><b>Advisers<\/b>They are well-suited to your organisation, given your scale, business segments and track record of implementations<\/span><\/div>\n    <div class=\"kz-i\"><i class=\"k1\"><\/i><span><b>Visibility<\/b>It compares you with the competitors identified in the Brand Identity document<\/span><\/div>\n    <div class=\"kz-i\"><i class=\"k2\"><\/i><span><b>Tasks<\/b>They refer to barriers which are not yet closed by anything in the graph<\/span><\/div>\n  <\/div>\n  <p class=\"kz-foot\">There\u2019s no need to repeat anything in the prompt. The information is there once and everyone can make use of it.<\/p>\n<\/div>\n<style>\n.kz{background:#25272D;border-radius:18px;padding:24px;font-family:'Nunito Sans',sans-serif}\n.kz-lab{display:block;font:800 10px\/1 'Nunito Sans';letter-spacing:.09em;text-transform:uppercase;color:#8E93A0;margin-bottom:16px}\n.kz-list{display:flex;flex-direction:column;gap:12px}\n.kz-i{display:flex;gap:12px;align-items:flex-start;background:rgba(245,246,248,.05);border:1px solid rgba(245,246,248,.12);border-radius:12px;padding:13px 14px}\n.kz-i i{width:8px;height:8px;border-radius:50%;flex-shrink:0;margin-top:6px}\n.k1{background:#B79CFF}.k2{background:#7FB3F0}.k3{background:#4FD6B4}.k4{background:#E0B872}\n.kz-i b{display:block;font:800 13px\/1.3 'Nunito Sans';color:#F5F6F8}\n.kz-i span{font:400 12.5px\/1.6 'Nunito Sans';color:#9AA0AB}\n.kz-foot{margin:16px 0 0;font:600 12.5px\/1.6 'Nunito Sans';color:#C6C8CF}\n<\/style>\n\n\n<\/div>\n<\/div><div class=\"bde-column-117-277 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-117-278 bde-text\" data-entrance=\"slideUp\">\nWhat is it for?\n<\/div><h2 class=\"bde-heading-117-279 bde-heading\" data-entrance=\"slideUp\">\nA single source for all modules\n<\/h2><div class=\"bde-text-117-280 bde-text\" data-entrance=\"slideUp\">\nWithout a graph, every project would have to start with explaining who you are. With it, the Studio communicates in your language, and the consultants respond with an understanding of the scale, the segments and what has already been implemented.\n<\/div><div class=\"bde-text-117-281 bde-text\" data-entrance=\"slideUp\">\nThe graph also has a timeline. You can scroll back to see how it has grown, which is the easiest way to check how much knowledge has been added since the last full scan.\n<\/div>\n<\/div><\/div><\/div>\n<\/section><section class=\"bde-section-117-246 bde-section ae-wom-plans\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-117-247 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-117-248 bde-text\" data-entrance=\"slideUp\">\nScope\n<\/div><h2 class=\"bde-heading-117-249 bde-heading\" data-entrance=\"slideUp\">\nBrand awareness in Aelo\u2019s plans\n<\/h2><div class=\"bde-text-117-250 bde-text\" data-entrance=\"slideUp\">\nThe module works with every plan, including the Free plan. The plan determines the number of monitored queries that feed into the graph, not access to the module itself.\n<\/div>\n<\/div><div class=\"bde-text-117-251 bde-text\" data-entrance=\"slideUp\">\n<div class=\"tw\"><table class=\"t\"><caption class=\"sr\">Scope of the \u2018Brand Knowledge\u2019 module in Aelo\u2019s plans<\/caption><thead><tr><th scope=\"col\">Brand awareness<\/th><th scope=\"col\">Free<\/th><th scope=\"col\">Starter<\/th><th scope=\"col\" class=\"pro\">Pro<\/th><th scope=\"col\">Custom<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Access to the module<\/th><td>yes<\/td><td>yes<\/td><td class=\"pro\">yes<\/td><td>yes<\/td><\/tr><tr><th scope=\"row\">Monitored brand-related search queries<\/th><td>3<\/td><td>6<\/td><td class=\"pro\">12<\/td><td>24<\/td><\/tr><tr><th scope=\"row\">Competitors identified in the survey<\/th><td>yes<\/td><td>yes<\/td><td class=\"pro\">yes<\/td><td>yes<\/td><\/tr><tr><th scope=\"row\">Brands included in the subscription price<\/th><td>1<\/td><td>1<\/td><td class=\"pro\">1<\/td><td>1<\/td><\/tr><tr><th scope=\"row\">Each subsequent brand<\/th><td>cannot be purchased separately<\/td><td>cannot be purchased separately<\/td><td class=\"pro\">499 z\u0142 net<\/td><td>749 z\u0142 net<\/td><\/tr><\/tbody><\/table><\/div>\n<\/div><div class=\"bde-text-117-252 bde-text\" data-entrance=\"slideUp\">\nA full list of modules can be found in <a href=\"https:\/\/aeloapp.io\/en\/price-list\/#porownanie\">comparison of plans<\/a>.\n<\/div><\/div>\n<\/section><section id=\"faq\" class=\"bde-section-117-253 bde-section ae-faq\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-117-254 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-117-255 bde-text\" data-entrance=\"slideUp\">\nFAQ\n<\/div><h2 class=\"bde-heading-117-256 bde-heading\" data-entrance=\"slideUp\">\nQuestions on Brand Awareness\n<\/h2><div class=\"bde-text-117-257 bde-text\" data-entrance=\"slideUp\">\nThe questions that are most commonly asked when looking at the graph for the first time.\n<\/div>\n<\/div><div class=\"bde-text-117-258 bde-text\" data-entrance=\"slideUp\">\n<details class=\"fq\"><summary><span class=\"q\">What is the \u2018Brand Knowledge\u2019 module?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>This is a dashboard where Aelo compiles everything it learns about your company: from the website, from scans, from citations, from competitor analyses, from audits and from completed tasks. The same dataset is used by <a href=\"https:\/\/aeloapp.io\/en\/studio\/\">Studio<\/a> i <a href=\"https:\/\/aeloapp.io\/en\/advisers\/\">Advisers<\/a>.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">How does brand awareness differ from brand identity?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>Brand identity is a description that you fill in yourself after registering: who you are, what you sell and who you compare yourselves to. Brand knowledge is the entire framework, within which Brand Identity is one of the sources, labelled as \u2018Your declaration\u2019. We explain how to complete the description in the article <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/identity\/\">How to describe a brand on Aelo<\/a>.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">Do I need to fill in anything in this module?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>No. The graph builds itself. To start with, Aelo indexes the subpages of your website, and then adds elements from each scan and each completed task.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">Is Aelo coming over to my side?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>Yes. When you first run it, it indexes the subpages of your website and extracts the initial set of data from them. The dashboard shows how many subpages have been successfully indexed.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">How do you know what comes from me and what comes from the measurement?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>Each item is labelled with its source and has its own colour in the legend. You can see what has been indexed, what you have declared, and what has come from citations, competitors, audits or implementations.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">What are the benefits of a timeline?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>It shows how the graph has grown. This is the simplest way to see how much knowledge has been gained since the last full scan, and whether working on the tasks is leading to progress.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">Does \u2018Brand Awareness\u2019 work on the Free plan?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>Yes. The module works with every plan, including the Free plan. The plan determines the number of monitored queries that feed into the graph. The range is <a href=\"https:\/\/aeloapp.io\/en\/price-list\/\">price list<\/a>.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">Does every brand have its own graphic designer?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>Yes. Each graph is assigned to a brand, so each one has its own body of knowledge and its own history.<\/p><\/div><\/details>\n<\/div><\/div>\n<\/section><section class=\"bde-section-117-282 bde-section ae-cta\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-117-283 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-117-284 bde-heading\" data-entrance=\"slideUp\">\nSee what Aelo already knows about your brand\n<\/h2><div class=\"bde-text-117-285 bde-text\" data-entrance=\"slideUp\">\nYou start with 250 AeloCoins, without a card. That\u2019s enough to start a measurement and test the modules. Once you\u2019ve used them up, you switch to a paid plan. Measurements start straight away, and a full report on your brand is included from the Starter plan onwards. The graph begins to build once your website has been indexed.\n<\/div><div class=\"bde-button-117-286 bde-button\" data-entrance=\"slideUp\">\n        \n    \n    \n    \n                            \n            \n                    \n            \n            \n\n    \n    \n    \n    \n                            \n    <a class=\"breakdance-link button-atom button-atom--secondary bde-button__button\" href=\"https:\/\/aeloapp.io\/en\/rejestracja\/\" target=\"_self\" data-type=\"url\"  rel=\"follow\" >\n\n    \n        <span class=\"button-atom__text\">Create an account<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div><div class=\"bde-text-117-287 bde-text\" data-entrance=\"slideUp\">\nOther modules: <a href=\"https:\/\/aeloapp.io\/en\/visibility-in-ai\/\">Visibility<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/tasks\/\">Tasks<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/advisers\/\">Advisers<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/studio\/\">Studio<\/a>.\n<\/div>\n<\/div><\/div>\n<\/section><\/main>","protected":false},"excerpt":{"rendered":"<p>Strona g\u0142\u00f3wna\/Wiedza o marce Modu\u0142 Wiedza o marce: graf, kt\u00f3ry ro\u015bnie z ka\u017cdym skanem Wiedza o marce to graf, w kt\u00f3rym Aelo gromadzi wszystko, czego dowiaduje si\u0119 o Twojej firmie. Zaczyna od zaindeksowania Twojej strony, a potem dok\u0142ada elementy z ka\u017cdego skanu, cytowania, analizy konkurencji, audytu i wdro\u017conego zadania. Z tego samego zbioru korzystaj\u0105 pozosta\u0142e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"class_list":["post-117","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Graf wiedzy o marce: co modele o Was wiedz\u0105 | Aelo<\/title>\n<meta name=\"description\" content=\"Graf wiedzy o marce budowany automatycznie ze strony, skan\u00f3w, cytowa\u0144, analiz konkurencji i audyt\u00f3w. 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