{"id":1142,"date":"2026-10-21T09:05:20","date_gmt":"2026-10-21T07:05:20","guid":{"rendered":"https:\/\/aeloapp.io\/?page_id=1142"},"modified":"2026-10-26T00:07:20","modified_gmt":"2026-10-25T23:07:20","slug":"how-to-add-a-brand","status":"publish","type":"page","link":"https:\/\/aeloapp.io\/en\/pomoc\/jak-dodac-marke\/","title":{"rendered":"How to add a brand in Aelo"},"content":{"rendered":"<p class=\"wp-block-paragraph\">In Aelo, the brand is the starting point for everything: the scan runs for it, it is what we check in AI chat answers, and the tasks in the Tickets module are created for it. Adding a brand takes just a moment: you choose <strong>Add brand<\/strong>, enter the name and save.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The second stage is the brand identity: a description of who you are, who you work for and who you compete with. This data is the basis of every <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/full-scan\/\">full scan<\/a>, so it\u2019s worth spending a dozen or so minutes on it. We also explain what to enter in each section separately in the article <a href=\"https:\/\/aeloapp.io\/en\/help\/brand-identity\/\">how to fill in your brand identity<\/a>. Below is a video showing the entire process, followed by a description of each step.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls preload=\"metadata\" poster=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-jak-dodac-marke-pl-kadr.jpg\" src=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-jak-dodac-marke-pl.mp4\"><\/video><\/figure>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-zanim-zaczniesz\" data-level=\"2\">Before you start<\/a><\/li><li><a href=\"#h-krok-1-otworz-menu-marek\" data-level=\"2\">Step 1. Open the brand menu<\/a><\/li><li><a href=\"#h-krok-2-wpisz-nazwe-marki-i-e-mail-klienta\" data-level=\"2\">Step 2. Enter the brand name and client email<\/a><\/li><li><a href=\"#h-krok-3-zapisz-marke\" data-level=\"2\">Step 3. Save the brand<\/a><\/li><li><a href=\"#h-krok-4-uzupelnij-tozsamosc-z-ai\" data-level=\"2\">Step 4. Fill in the identity with AI<\/a><\/li><li><a href=\"#h-krok-5-wybierz-frazy-kluczowe\" data-level=\"2\">Step 5. Choose your keywords<\/a><\/li><li><a href=\"#h-krok-6-dodaj-konkurentow\" data-level=\"2\">Step 6. Add competitors<\/a><\/li><li><a href=\"#h-krok-7-uruchom-pierwszy-skan\" data-level=\"2\">Step 7. Run the first scan<\/a><\/li><li><a href=\"#h-co-wpisac-w-poszczegolnych-sekcjach-tozsamosci\" data-level=\"2\">What to enter in each identity section<\/a><\/li><li><a href=\"#h-co-dalej-pierwsze-kroki-z-nowa-marka\" data-level=\"2\">What next: first steps with your new brand<\/a><\/li><li><a href=\"#h-faq\" data-level=\"2\">FAQ<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 id=\"h-zanim-zaczniesz\" class=\"wp-block-heading\">Before you start<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Have three things ready:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>An Aelo account.<\/strong> If you don't have one yet, you can <a href=\"https:\/\/panel.aeloapp.io\/register?plan=free\">try Aelo for free<\/a>. We explain how to do this step by step in the article <a href=\"https:\/\/aeloapp.io\/en\/help\/create-an-account\/\">how to create an Aelo account<\/a>.<\/li>\n\n\n\n<li><strong>The brand's website address.<\/strong> You can't run a scan without it.<\/li>\n\n\n\n<li><strong>A free brand slot in your plan.<\/strong> The Free and Starter plans include 1 brand, the Pro plan includes 3 brands. See the details in our <a href=\"https:\/\/aeloapp.io\/en\/price-list\/\">pricing<\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you want Aelo to fill in the brand identity for you, you will also need 25 <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/aelocoins\/\">AeloCoins<\/a>. Filling it in manually is free.<\/p>\n\n\n\n<h2 id=\"h-krok-1-otworz-menu-marek\" class=\"wp-block-heading\">Step 1. Open the brand menu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Click the name of the active brand in the top left corner of the panel. A list of your brands opens. The gear icon next to each brand takes you to its identity. At the bottom of the list there are two options: <strong>All brands<\/strong> and <strong>Add brand<\/strong>. Choose the second one.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae921b0d1eee&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae921b0d1eee\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-dodaj-marke-1-menu-en-v2.png\" alt=\"Brand switcher menu in the Aelo panel with the Add brand option\" class=\"wp-image-1154\" width=\"419\" height=\"670\" loading=\"lazy\" style=\"width:419px\" srcset=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-dodaj-marke-1-menu-en-v2.png 419w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-dodaj-marke-1-menu-en-v2-188x300.png 188w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-dodaj-marke-1-menu-en-v2-8x12.png 8w\" sizes=\"auto, (max-width: 419px) 100vw, 419px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The brand menu in the top left corner of the panel. Brand names have been replaced with examples.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You will find the same button in the top right corner of the view called <strong>All brands<\/strong>. This view is useful when you manage several brands: you see them all at once, with their creation date and next scan date.<\/p>\n\n\n\n<h2 id=\"h-krok-2-wpisz-nazwe-marki-i-e-mail-klienta\" class=\"wp-block-heading\">Step 2. Enter the brand name and client email<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This opens the form: <strong>New brand<\/strong>. It has two fields:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Name<\/strong> (required): the name you will see in the panel. Enter it the way your customers know it. You can add other name variants, such as abbreviations or spelling without spaces, later as <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/brand-aliases\/\">brand aliases<\/a>.<\/li>\n\n\n\n<li><strong>Client email<\/strong>: the address Aelo sends the Dossier to. This field is useful for agencies that manage their clients' brands. If you are adding your own brand, you can leave it empty.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae921b0d2367&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae921b0d2367\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-dodaj-marke-2-formularz-pusty-en-v2.png\" alt=\"Empty New brand form in Aelo with Name and Client email fields\" class=\"wp-image-1156\" width=\"1568\" height=\"413\" loading=\"lazy\" style=\"width:1568px\" srcset=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-dodaj-marke-2-formularz-pusty-en-v2.png 1568w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-dodaj-marke-2-formularz-pusty-en-v2-300x79.png 300w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-dodaj-marke-2-formularz-pusty-en-v2-1024x270.png 1024w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-dodaj-marke-2-formularz-pusty-en-v2-768x202.png 768w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-dodaj-marke-2-formularz-pusty-en-v2-1536x405.png 1536w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-dodaj-marke-2-formularz-pusty-en-v2-18x5.png 18w\" sizes=\"auto, (max-width: 1568px) 100vw, 1568px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The New brand form: only the name is required.<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae921b0d26a8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae921b0d26a8\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-dodaj-marke-3-formularz-wypelniony-en-v2.png\" alt=\"New brand form in Aelo filled in with a sample name and email\" class=\"wp-image-1158\" width=\"1568\" height=\"413\" loading=\"lazy\" style=\"width:1568px\" srcset=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-dodaj-marke-3-formularz-wypelniony-en-v2.png 1568w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-dodaj-marke-3-formularz-wypelniony-en-v2-300x79.png 300w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-dodaj-marke-3-formularz-wypelniony-en-v2-1024x270.png 1024w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-dodaj-marke-3-formularz-wypelniony-en-v2-768x202.png 768w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-dodaj-marke-3-formularz-wypelniony-en-v2-1536x405.png 1536w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-dodaj-marke-3-formularz-wypelniony-en-v2-18x5.png 18w\" sizes=\"auto, (max-width: 1568px) 100vw, 1568px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The form filled in with sample data.<\/figcaption><\/figure>\n\n\n\n<h2 id=\"h-krok-3-zapisz-marke\" class=\"wp-block-heading\">Step 3. Save the brand<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Click <strong>Save<\/strong>. This immediately opens <strong>Brand identity<\/strong>, and the brand appears in the brand menu and in the All brands view. The <strong>Cancel<\/strong> button closes the form without adding a brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you manage several brands, you switch between them in the same menu in the top-left corner. The modules in the sidebar (AI Visibility, Tickets, Advisors, Studio and Synapsis) always show data for the active brand. You can return to each brand's identity later via the gear icon next to its name.<\/p>\n\n\n\n<h2 id=\"h-krok-4-uzupelnij-tozsamosc-z-ai\" class=\"wp-block-heading\">Step 4. Fill in the identity with AI<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Enter the <strong>Website URL<\/strong> and click <strong>Fill in identity with AI<\/strong> (25 AC). Aelo reads your website and fills in the identity fields: brand description, industry, market, target audience and the remaining sections.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae921b0d2aee&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae921b0d2aee\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-dodaj-marke-4-tozsamosc-marki-en-v2.png\" alt=\"Brand identity in Aelo: website URL, brand data sections and keywords\" class=\"wp-image-1160\" width=\"1568\" height=\"376\" loading=\"lazy\" style=\"width:1568px\" srcset=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-dodaj-marke-4-tozsamosc-marki-en-v2.png 1568w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-dodaj-marke-4-tozsamosc-marki-en-v2-300x72.png 300w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-dodaj-marke-4-tozsamosc-marki-en-v2-1024x246.png 1024w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-dodaj-marke-4-tozsamosc-marki-en-v2-768x184.png 768w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-dodaj-marke-4-tozsamosc-marki-en-v2-1536x368.png 1536w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-dodaj-marke-4-tozsamosc-marki-en-v2-18x4.png 18w\" sizes=\"auto, (max-width: 1568px) 100vw, 1568px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand identity: website URL, the Brand basics section and keywords. Sample data.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Prefer not to use AI? Expand the sections one by one and enter the details manually. It costs nothing, but takes longer.<\/p>\n\n\n\n<h2 id=\"h-krok-5-wybierz-frazy-kluczowe\" class=\"wp-block-heading\">Step 5. Choose your keywords<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Once the identity is filled in, you'll see a window with suggested <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/key-phrases\/\">keywords<\/a>. Tick the ones that matter most to you and click <strong>Save<\/strong>. This step is essential: Aelo uses the selected phrases to measure brand visibility in AI. We explain how to choose good phrases in the article <a href=\"https:\/\/aeloapp.io\/en\/help\/keyword-selection\/\">how to choose keywords<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The number of keywords depends on your plan. You can change them later in Brand identity, in the right-hand column.<\/p>\n\n\n\n<h2 id=\"h-krok-6-dodaj-konkurentow\" class=\"wp-block-heading\">Step 6. Add competitors<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Each identity section shows a tick or the number of items. Expand the <strong>Competitors<\/strong> section and add the companies you compete with: enter the name and domain. Add more using <strong>Add competitor<\/strong>. Skan will check whether AI chatbots recommend them instead of you. You can read more about choosing competitors in the article <a href=\"https:\/\/aeloapp.io\/en\/help\/competition\/\">how to add competitors<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Profiles<\/strong> section is worth filling in with links to the brand's profiles, although it is optional.<\/p>\n\n\n\n<h2 id=\"h-krok-7-uruchom-pierwszy-skan\" class=\"wp-block-heading\">Step 7. Run the first scan<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Review the whole identity and correct anything the AI read differently from what you intended. Fill it in as accurately as possible, because the quality of your scans depends on this data. Then click <strong>Run first scan<\/strong> at the top of the page. You don't have to wait at the screen: the result will appear in <a href=\"https:\/\/aeloapp.io\/en\/visibility-in-ai\/\">AI Visibility<\/a>. We explain what happens during the process and when the results will be available in the article <a href=\"https:\/\/aeloapp.io\/en\/help\/first-measurement\/\">the first measurement in Aelo<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brand identity has no save button. Changes are saved automatically and go into the next full scan.<\/p>\n\n\n\n<h2 id=\"h-co-wpisac-w-poszczegolnych-sekcjach-tozsamosci\" class=\"wp-block-heading\">What to enter in each identity section<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The brand identity has six sections. Each one shows whether it is complete or how many items it has. The more accurate the data, the more relevant the scan questions and the better the tasks in Tickets.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand basics<\/strong>: a brand description in 1\u20133 sentences (what the brand does, for whom and what sets it apart), industry, market, geolocation and primary language.<\/li>\n\n\n\n<li><strong>Positioning<\/strong>: <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/target-group\/\">target group<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/tone-of-communication\/\">tone of voice<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/usp\/\">USP<\/a>, i.e. your unique selling proposition, and banned words. This is also where you turn on emoji in advisor replies (off by default).<\/li>\n\n\n\n<li><strong>Competitors<\/strong>: the competitor's name, domain and name variants. The domain and variants are optional. Add more competitors with the button <strong>Add competitor<\/strong>.<\/li>\n\n\n\n<li><strong>Profiles<\/strong>: links to the brand's profiles, for example on social media. Add them with the button <strong>Add profile<\/strong>.<\/li>\n\n\n\n<li><strong>Context for AI<\/strong>: topics, <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/content-pillars\/\">content pillars<\/a>, brand aliases, customer problems (<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/pain-point\/\">pain points<\/a>) and <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/search-intent\/\">search intents<\/a>. There is also a field called <strong>Client agreements<\/strong>: the Dossier and the plan will not propose anything you enter there.<\/li>\n\n\n\n<li><strong>Additional brand facts<\/strong>: what the scan will not pick up but AI should know, for example a certificate or an award. Each fact has a category and content.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">On the right are the <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/key-phrases\/\">keywords<\/a>, the phrases we use to measure the brand's visibility in AI. Add them manually (<strong>+ Add keyword<\/strong>) or with the button <strong>New keywords<\/strong> (15 AC). The button <strong>New questions<\/strong> (10 AC) generates new questions for the scan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read more about describing your brand well in our article on <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/identity\/\">brand identity<\/a>.<\/p>\n\n\n\n<h2 id=\"h-co-dalej-pierwsze-kroki-z-nowa-marka\" class=\"wp-block-heading\">What next: first steps with your new brand<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In the brand panel you will see the list <strong>Start with these steps<\/strong>. The progress bar shows how many steps you have completed. The list takes you through five steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Complete the brand identity.<\/strong> Without a website address and the basics there is nothing to scan.<\/li>\n\n\n\n<li><strong>Run the first full scan.<\/strong> You start it yourself, once the identity is complete. No need to wait by the screen.<\/li>\n\n\n\n<li><strong>See your result.<\/strong> Check whether AI chats mention your brand and who they recommend next to it. You will find the result in <a href=\"https:\/\/aeloapp.io\/en\/visibility-in-ai\/\">AI Visibility<\/a>.<\/li>\n\n\n\n<li><strong>Do the first task.<\/strong> Aelo prepares a task list in <a href=\"https:\/\/aeloapp.io\/en\/tasks\/\">Tickets<\/a>. Start with the one at the top.<\/li>\n\n\n\n<li><strong>Watch the brand knowledge grow.<\/strong> Every scan, every piece of content and every advisor conversation lands in <a href=\"https:\/\/aeloapp.io\/en\/brand-awareness\/\">Synapsis<\/a>.<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae921b0d32b2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae921b0d32b2\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-dodaj-marke-5-pierwsze-kroki-en.png\" alt=\"Start with these steps checklist in the Aelo panel after adding a brand\" class=\"wp-image-1151\" width=\"1568\" height=\"281\" loading=\"lazy\" style=\"width:1568px\" srcset=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-dodaj-marke-5-pierwsze-kroki-en.png 1568w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-dodaj-marke-5-pierwsze-kroki-en-300x54.png 300w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-dodaj-marke-5-pierwsze-kroki-en-1024x184.png 1024w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-dodaj-marke-5-pierwsze-kroki-en-768x138.png 768w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-dodaj-marke-5-pierwsze-kroki-en-1536x275.png 1536w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-pomoc-dodaj-marke-5-pierwsze-kroki-en-18x3.png 18w\" sizes=\"auto, (max-width: 1568px) 100vw, 1568px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The Start with these steps checklist leads from the brand identity to Synapsis.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Changes take time to show up in AI answers. We explain why in <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/why-do-changes-take-time\/\">why changes take time<\/a>.<\/p>\n\n\n\n<h2 id=\"h-faq\" class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1792522000001\"><strong class=\"schema-faq-question\">Is the client email required?<\/strong> <p class=\"schema-faq-answer\">No. Only the brand name is required. The client email is used to send the Dossier.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792522000002\"><strong class=\"schema-faq-question\">How many brands can I add in Aelo?<\/strong> <p class=\"schema-faq-answer\">It depends on your plan. The Free and Starter plans include 1 brand, the Pro plan includes 3 brands.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792522000003\"><strong class=\"schema-faq-question\">Can I change the brand details later?<\/strong> <p class=\"schema-faq-answer\">Yes. You edit them in Brand identity. Changes save automatically and apply at the next full scan.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792522000004\"><strong class=\"schema-faq-question\">Do I have to fill in the identity manually?<\/strong> <p class=\"schema-faq-answer\">No. The Fill in identity with AI button (25 AC) reads your website and fills in the fields. It is worth reviewing and correcting them afterwards.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792522000005\"><strong class=\"schema-faq-question\">Do I need to add competitors and profiles?<\/strong> <p class=\"schema-faq-answer\">It's worth adding competitors, because the scan compares your brand with them. Profiles are optional: the Run first scan button appears without them too.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792522000006\"><strong class=\"schema-faq-question\">When will I see the first results?<\/strong> <p class=\"schema-faq-answer\">After the first full scan. You start it yourself with the Run first scan button once you've filled in the identity and chosen your keywords.<\/p> <\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Didn't find the answer to your question? Visit <a href=\"https:\/\/aeloapp.io\/en\/help\/\">Aelo Help<\/a> or write to <a href=\"mailto:kontakt@aeloapp.io\">kontakt@aeloapp.io<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>How to add a brand in Aelo: add a name, fill in the identity with AI, choose keywords, add competitors and run the first scan. Guide with video.<\/p>","protected":false},"author":3,"featured_media":0,"parent":756,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_yoast_wpseo_focuskw":"jak doda\u0107 mark\u0119 w Aelo","_yoast_wpseo_title":"Jak doda\u0107 mark\u0119 w Aelo: instrukcja krok po kroku","_yoast_wpseo_metadesc":"Jak doda\u0107 mark\u0119 w Aelo: dodaj nazw\u0119, uzupe\u0142nij to\u017csamo\u015b\u0107 z AI, wybierz frazy, dodaj konkurent\u00f3w i uruchom pierwszy skan. Instrukcja z filmem.","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_breakdance_hide_in_design_set":false,"_breakdance_tags":"","_yoast_wpseo_keywordsynonyms":"[\"dodawanie marki w Aelo, nowa marka w panelu Aelo\",\"przycisk Dodaj mark\u0119\",\"film jak doda\u0107 mark\u0119\"]","_yoast_wpseo_focuskeywords":"[{\"keyword\":\"jak doda\u0107 now\u0105 mark\u0119 w panelu Aelo\",\"score\":56},{\"keyword\":\"dodanie marki krok po kroku\",\"score\":61}]","footnotes":""},"class_list":["post-1142","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Jak doda\u0107 mark\u0119 w Aelo: instrukcja krok po kroku<\/title>\n<meta name=\"description\" content=\"Jak doda\u0107 mark\u0119 w Aelo: dodaj nazw\u0119, uzupe\u0142nij to\u017csamo\u015b\u0107 z AI, wybierz frazy, dodaj konkurent\u00f3w i uruchom pierwszy skan. 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Obowi\u0105zkowa jest tylko nazwa marki. E-mail klienta s\u0142u\u017cy do wysy\u0142ki Dossier.","inLanguage":"en-GB"},"inLanguage":"en-GB"},{"@type":"Question","@id":"https:\/\/aeloapp.io\/pomoc\/jak-dodac-marke\/#faq-question-1792522000002","position":2,"url":"https:\/\/aeloapp.io\/pomoc\/jak-dodac-marke\/#faq-question-1792522000002","name":"How many brands can I add in Aelo?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"To zale\u017cy od planu. W planach Free i Starter masz 1 mark\u0119, w planie Pro 3 marki.","inLanguage":"en-GB"},"inLanguage":"en-GB"},{"@type":"Question","@id":"https:\/\/aeloapp.io\/pomoc\/jak-dodac-marke\/#faq-question-1792522000003","position":3,"url":"https:\/\/aeloapp.io\/pomoc\/jak-dodac-marke\/#faq-question-1792522000003","name":"Can I change the brand details later?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Tak. Edytujesz je w To\u017csamo\u015bci marki. 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